Francisco Mengual’s Post

View profile for Francisco Mengual

✭ MARCOM ✭ Marketing Digital ✭ Comunicación ✭ Servicios Generales ✭

Dutch secondhand marketplace #Marktplaats has launched a children’s book aimed at normalizing used #toys as holiday gifts, addressing an apparent disconnect between children’s and adults’ attitudes toward pre-loved playthings. While research shows that 66.6% of (grand)parents acknowledge children are just as happy with secondhand toys as new ones, only 9.7% of Dutch adults plan to give pre-owned gifts this holiday season. The hesitation stems largely from ingrained habits and social pressure, with 26.6% of parents feeling uncomfortable giving secondhand presents and 20.1% worried about judgments from friends and family. The initiative comes as research reveals that 56.7% of parents would consider #secondhand toys as gifts if it became more socially acceptable, suggesting that shifting social norms could significantly impact buying habits. #trendwatching #sustainable #changeperceptions #prelovedplay

To view or add a comment, sign in

Explore topics