Francqui Foundation’s Post

The University of Antwerp - Faculty of Business and Economics invites Wim Verbeke, Professor in the Department of Agricultural Economics at UGent, to hold the #FrancquiChair 2023-2024.   Professor Verbeke, an expert in agri-food marketing and consumer behavior with a background in natural (bio-engineering) and social (economic) sciences, studies the behavior of consumers and stakeholders in the agri-food sector. In his inaugural lecture, Professor Verbeke will provide a view from the perspective of agri-food marketing and consumer research on the choices made, the evolution of the research themes and agenda, the insights gained and the new questions that arise about the protein transition. These include the rise of flexitarianism, the introduction and acceptance of alternative protein sources such as insects, microalgae or cultured meat, and diversity among consumers.   The lecture, entitled “A quarter century of protein transition: insights from agri-food marketing and consumer research”, will take place on Wednesday 6 March, 15.00, at the University of Antwerp.   About this Chair : https://lnkd.in/e_unWe63 Invitation & registration to the Inaugural Lecture : https://lnkd.in/ef6UhyXX   #consumerbehavior #agrifoodmarketing #agriculturaleconomics #ProteinTransition

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