Thank you BRĒZ, Aaron Nosbisch & High and Dry Ltd for for addressing this important issue.
I've been curious why it seems the narrative focuses only on large cannabis MSOs as the enemy, while tiptoeing around the elephant in the room. The alcohol powerhouses are working tirelessly behind the scenes to undermine emerging hemp beverage businesses.
Alcohol IS the enemy. If you think differently, that's cool too—I’d love an open dialogue to share perspectives.
Living in Louisiana, I’ve had a front-row seat to how "Good Old Boy" networks, businesses, and politics operate. Being married into a family whose livelihood has traditionally come from bars and alcohol but now includes THC beverage sales, I have a unique perspective.
When I say alcohol is the enemy, I mean the powerhouses, not the craft breweries, and not the alcohol points of sale like bars, restaurants, grocery stores, or liquor stores.
Distributors have told us they can't carry THC beverages, only to confide, "We want to, but certain alcohol companies have threatened to pull their products if we do."
THC brands have shared that they've been excluded from shows and events because "the largest sponsor (insert large alcohol company here) would pull their sponsorship dollars if we included THC, which would effectively cancel the event."
I could go on for days about this. I’m working on an article that should address this more precisely and clearly than my 5 AM ADHD rambles ever could.
My DMs are open to anyone who wants to chat more on this topic!
Brands that are challenging the 1.5 trillion alcohol industry.
It is happening, albeit slowly, and from the other side of the Atlantic but it's coming.
We've been following the BRĒZ story for sometime as they build in public.
Earlier this year they reached $1million in sales.. definitely making them a brand to watch!
One thing we're a fan of is that is they've set out to make alcohol their enemy.
No sitting on the fence with moderation, they have a clear ENEMY, and POV that is both refreshing and clear.
Founded by Aaron Nosbisch, they have an impressive team, including Avin Kline, Nick Shackelford, Preston Campbell, PhD and Travis Freedom. They're also supported by the Lucyd agency.
We hope to see Brez in the UK soon. Until then we'll be cheering them on from across the pond 👏
To learn more about brands challenging the alcohol industry, download the report: https://lnkd.in/e6EZEufW (in partnership with KAM Insight)
#highanddry #Brez #alcoholfree #nonalcindustry #alcohol
Co-Founder & CEO Flyers Cocktail Co | TEDx Speaker | Guinness World Record Holder
8moThanks for your support Frank Meehan! 🚀