Frederik Schnefeld’s Post

🔶 New update in Google Tag Manager - Tag Diagnostics: quality of your website's tags In your Google Tag Manager container you can find Container quality and Tag quality where you can check the status and fix tag detected issues. Basically, it’s the same as in the settings of Google Analytics 4 and Google Ads for a Google Tag.  Learn more about Container quality status of your Google Tag Manager container and find issues in your tagging setup: https://lnkd.in/dZY9zTEk

Google Tag Manager (GTM) is a powerful tool designed to simplify the process of managing and deploying tags on websites. Here are the fundamental aspects of Google Tag Manager: 👇 Tags🔖: Snippets of code or configurations (e.g., Google Analytics, Facebook Pixel) deployed on your site for tracking or functionality. Triggers 🖇: Conditions that determine when tags should fire (e.g., pageviews, clicks, form submissions). Variables 🏷: Placeholder values that capture dynamic data (e.g., URLs, user interactions) used to configure tags and triggers. Data Layer 🗳 : A structured data format within GTM that acts as a communication bridge between your website and GTM. Workspace📍 : Where you make changes to tags, triggers, and variables in GTM. Versions 📫: Tracks and maintains a history of changes made to your GTM configuration, allowing you to revert to previous setups if needed. #google #analytics #tagmanager Certificate URL 👉 : https://lnkd.in/gwNUnpHw

🛠️ Is Google Tag Manager (GTM) secretly sabotaging your website performance? Even with its powerful capabilities, simple mistakes in GTM setups can lead to broken tracking or missed opportunities. Let’s unravel some common pitfalls: Duplicate Tags: Multiple tags tracking the same event? This can skew your data. Fix by reviewing your tag configurations regularly. Improper Triggering Rules: Ensure triggers fire at the right time—test extensively to avoid missing data. Ignoring Debug Mode: Skipping this step can lead to unnoticed errors in your setup. Always use debug to catch issues before publishing. Tag Conflicts: Tags that conflict or overlap can cause delays. Simplify and prioritize tag setups. Don’t let these slip-ups hold you back—fix them now and unlock your GTM’s full potential. Which GTM mistake have you struggled with the most? Let’s discuss below! 👇 Learn more: https://buff.ly/47KLGTr #DigitalMarketing #GoogleTagManager #MarketingTips #Analytics #SEO #DataDriven #WebsiteOptimization #TagManagement #PerformanceMatters #MarketingStrategies

3 FREE guides to get to know Google Tag Manager At TAGGRS, we found out that search demand is increasing for entities around Google Tag Manager. I think this is due to many marketers transitioning to GTM Server Side Tracking, including those who have never used Google Tag Manager before because Sgtm provides a future proof set up. Coming from an online marketing background, I know how challenging it can be to get to grips with Google Tag Manager. That's why I created easy-to-read guides to help you understand the basics of Google Tag Manager. Here are the free guides: - GTM Basics: https://lnkd.in/e3kv-hJ9 - GTM Data Layer: https://lnkd.in/eCCB2Ax2 - Testing GTM: https://lnkd.in/et2UHBkg Tracking is becoming one of the most important challenges for successful ad campaigns. It all begins with a solid foundation. #GoogleTagManager #ServerSideTracking

🩸 Struggling with Mismatched Conversion Data? Here’s How to Fix It!" 💰 Are your conversion numbers not adding up to your actual results? 💎This mismatch can leave you questioning your campaign performance and wasting ad spend. Accurate conversion tracking is the foundation of any successful Google Ads strategy. 🚀 Here's how to ensure your data reflects reality: ✅ Set Up Proper Conversion Tracking: Use Google Ads or Google Tag Manager to track every lead, purchase, or form submission accurately. ✅ Integrate Analytics Tools: Connect Google Analytics 4 to your campaigns to cross-verify data and identify discrepancies. ✅ Check for Tagging Errors: Ensure all tracking tags are firing correctly on key actions like purchases, sign-ups, or calls. ✅ Implement Server-Side Tracking: Minimize data loss from ad blockers and browser restrictions by integrating server-side solutions like Facebook CAPI or Google Tag Manager. ✅ Monitor Conversion Windows: Make sure your conversion settings align with your sales cycle for accurate reporting. 💎 Accurate conversion tracking doesn’t just improve reporting—it helps you optimize ad spend, identify high-performing campaigns, and grow your ROI. Need help aligning your data with your goals? Let’s connect and make it seamless! #GoogleAds #ConversionTracking #DigitalMarketing #AdOptimization #BusinessGrowth #DataAccuracy #PPCSuccess #GoogleAnalytics #GA4 #GTM

🚨 New Google Tag Manager Update: Boost Your Conversion Tracking 🚨 Exciting news for digital marketers and web analysts! Google Tag Manager has just rolled out a powerful update to the Conversion Linker—now offering Browser Local Storage support. 🚀 📅 What's New as of November 7, 2024: 1️⃣ Ad Click Data in Local Storage: GTM now stores ad click information directly in Browser Local Storage, in addition to the traditional first-party cookies. 2️⃣ Dual Storage Functionality: This means more robust and persistent data storage, enhancing the accuracy of your ad tracking and conversions. 3️⃣ Improved Tracking Reliability: With better data persistence, expect more reliable ad performance tracking across various browser environments. This update is a game-changer for those dealing with cookie restrictions, as it helps ensure conversion accuracy and data retention. 🌐💼 If you’re looking to get the most out of your tracking setup, now is the time to optimize! #GoogleTagManager #ConversionTracking #DigitalMarketing #WebAnalytics #GTMUpdate #AdTracking #FirstPartyData #LocalStorage #ConversionLinker

What Google Tag Manager Is and Why You Should Use It? Google Tag Manager works by having a specific “container” for each website. Within each container, there are items called “tags” and “triggers.” A tag is a piece of script you add to a website, such as a Google Analytics tracking code, and a trigger activates that tag. What are the benefits of Google Tag Manager? Once you get over the learning curve, what you can do in Google Tag Manager is pretty amazing. You can customize the data that is sent to Analytics. You can set up and track basic events like PDF downloads, outbound link clicks or button clicks. Or, complex enhanced ecommerce product and promotion tracking. Enabling GTM tracking on your website can be advantageous for the following reasons:👇 1.Centralized Tag Management. 2.Flexibility and Guidance. 3.Version Control and Troubleshooting. 4.Improved Site Performance.  5.Integration with Google Analytics . 6.Third-party Tag Support. 7.A/B Testing and Experimentation.  8.Enhanced Data Privacy and Compliance. 9.Cost Efficiency. 10.Real-Time Tracking and Insights. #googletagmanager #googleanalytics #GTM #GA4 #ecommercetracking #websitetracking #datalayerenable #enhanceecommerce #ecommercetips #facebookpixel #facebookCAPI #API #googlconversitiontracking #Analytics

Triggers in Google Tag Manager The Role of Triggers - In GTM, triggers are the "conditions" that decide when a tag should fire. Think of it like a cause-and-effect relationship: Cause: A user performs an action (e.g., clicks a button, submits a form) Effect: A tag fires (e.g., sends data to Google Analytics, records a conversion) How Triggers Work Step-by-Step: 1. Choose an Event: Start by deciding what user action you want to track. This could be a page view, a button click, a form submission etc. 2. Set Trigger Conditions: Specify the conditions under which the tag should fire 3. Always test out the trigger in Debug mode. 4. At the very last, select where you want the information to go or in GTM terms, this means assigning a Tag to your trigger. Usually, this is Google Analytics or GA4.