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Drawing insights from a survey of over 1,200 industry leaders worldwide, including top brands, agencies, media companies, and tech platforms, this report provides a view of the transformation ahead for marketers. Key trends insights: Sustained optimism: Our research, conducted through TechValidate, signals a continued surge of optimism in the industry for 2024, especially in macro ad trend spends, with a distinct focus on Connected TV (CTV), digital video, and paid social. Identifying opportunities: The report sheds light on significant opportunities, such as applications of AI, first-party data mastery, and critical developments in the ad verification space. #MarketReport #CTV #digitalvideo #paidsocial

The Future of Digital Advertising is Here - https://lnkd.in/eWBiWmsb In 2024, the digital advertising landscape is rapidly evolving, with key trends like programmatic advertising, Connected TV (CTV), and AI reshaping how brands connect with audiences. From increasing privacy concerns to emerging technologies, businesses must adapt to stay competitive. Curious about what’s next for digital marketing and how your business can thrive? Check out my latest article on the top trends shaping the future of digital advertising. 🌐 👉 https://lnkd.in/eWBiWmsb #DigitalMarketing #ProgrammaticAdvertising #AI #MarketingTrends #FutureOfAdvertising

TVREV's "Hot Takes": A Crystal Ball for Ad Tech (Featuring Yours Truly, Protected by Mediaocean!) Ever wonder what keeps ad tech leaders up at night? TVREV's latest article gives us a peek into the industry's collective brain, and Protected by Mediaocean's Asaf Greiner is part of the think tank. Asaf's prediction? Ad verification is due for an upgrade: "It's time for a paradigm shift... from avoiding where brands shouldn't appear to finding where they should." But that's just the tip of the iceberg. The article is a smorgasbord of insights from minds at LG Ad Solutions, ESHAP, Tatari, Teads, Samsung Ads, VIZIO, and more. They're tackling everything from: * AI's role in content discovery (it's getting smarter) * Local TV's uncertain future (spoiler: it's complicated) * Shoppable ads (your TV might empty your wallet) * The rise of contextual targeting in streaming (because context is king) Fun fact: 17% of customers are already on board with Protected by Mediaocean's approach. Not too shabby for a paradigm shift, eh? Curious about what else is brewing in the world of ad tech? Check out the full article: https://lnkd.in/gKMD6wXz #AdTechFutures #MediaEvolution #ProtectedInsights

New AI-powered ad tech is making waves in the advertising world! 🎯 By using generative AI, it connects individual consumers with brands and products they're most likely to engage with, optimizing ad spend like never before. This innovative approach not only targets the right audience but also offers precise keyword recommendations, ensuring higher engagement and increased revenue. It’s a game-changer for small to midsize businesses aiming to make a big impact on TV advertising. 🚀 #AdTechInnovation #AIAdvertising #TargetedMarketing

The world of digital advertising is evolving fast. 🚀 Connected TV (CTV), despite connecting with a large US audience, is underutilized due to difficulties in measuring its impact. 📺😮 However, the solution is on the horizon - AI-Driven Attribution. 💡 This innovative approach addresses these challenges. It not only helps to unravel the true potential of CTV but also allows for intelligent marketing decisions. 💼📈 Harnessing CTV's abilities and ensuring every ad matters is no longer a far-fetched idea. With AI-Driven Attribution, we can achieve it. 🎯💫 Are you ready to redefine your marketing approach? 💪😉 Join me in starting the conversation. 💬👥 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

(Industry rant ahead 😡, feel free to try and change my mind on this) If you are not from the marketing / media bubble and you have never heard of the KPI GRP (Gross Rating Point), then don't worry - you are not missing out. The rest of us, unfortunately, have had to live with this abomination of a metric from the past century 😤 . In short, it is mainly used in the legacy TV world to quantify "advertising pressure". Thereby 100 GRP means, that you have either reached 100% of your target audience once - or 1% of your audience 100 times. Can you spot the problem here? And the GRP is used as the de facto primary base for measurement, planning and negotiations of TV campaigns. The negative effects of keeping this relic alive are alarming: in a world, where linear TV is losing reach, agencies are incentivized to reach the same remaining viewers over and over again. Of course there have always been smart planners + advertisers who have been swimming against this stream in favor of a much more obvious and fitting KPI: Net Reach, as in "Which portion of my audience did I reach at least once?" Our all eyes on screens Apollo AI is custom-built to plan and optimize campaigns for maximum effectiveness automatically, and after 90+ campaigns in one year, we can confirm time and time again that Net Reach is one of the best proxies for video campaign success. If you want to jump on our fast-moving wagon in the DACH region and help us bury the GRP in history books, I invite you to give our Apollo AI a shot. 🎯

Why were old TV ads so memorable? Ads have gotten worse. It is because the focus has shifted from creativity to data. Let me explain how this has happened. Imagine yourself in 1990. There was only one TV channel to watch, a couple of radio stations, a few newspapers in each city and some hoardings. There was maybe a movie a month that was watched in a theatre or on the trusty old VCR player. People were starved of entertainment options compared to today. Brands had an almost captive audience to reach out to. Brands could have gotten away with rubbish ads. But the ads that you saw were so remarkable that you remember them even today. Those brands didn’t have to do such great ads. Contrast that with today. Brands have to fight to capture attention. You would imagine that ad quality would have to improve tremendously in a more cluttered world. But it seems to have gotten worse. The one big reason why this has happened is digital media & performance marketing. The focus is now on measurability rather than creativity. Creativity cannot be measured but Reach, Engagement, CTRs, CACs and Conversion Rates can be measured. Every ad need not be creative or even well thought through as long you can show some good metrics. Even if those metrics are not really useful. The circle is turning again though. Ad platform algorithms and AI are now so good that it is difficult to extract competitive advantage purely from data driven technical performance marketing. Content is again the difference which can bring competitive advantage to a brand. #Ads #Brands #Marketing #SundayThoughts #DigitalMarketing

Read key takeaways from YouTube's Brandcast event at this year's Upfronts. Learn how AI, creators and non-skippable ads are all coming together for audiences and brands across the digitalscape.

At #theARF #AUDIENCExSCIENCE2024, Jon Watts from #CIMM moderated a discussion where panelists explored predictions about the TV market and the measurement landscape in 2028, with a general consensus on the need for more flexible, accurate and comprehensive measurement techniques to keep pace with changes in viewer behavior and technological advancements. #advertisingresearch #measurement #advertising

** In the bustling realm of television marketing, fall brings not just a chill in the air but also a dynamic shift in viewership trends. Our latest article, 'The Dynamic World of Television Marketing,' delves into this ever-changing landscape where ratings are as unpredictable as the shows themselves. Networks are experiencing a dramatic shuffle in viewership, underscoring the critical need for marketers to keenly understand audience preferences. Drawing inspiration from Napoleon Hill’s timeless strategy of maintaining a "definite purpose" and adaptability, this article explores how AI-driven insights can transform marketing approaches in today’s competitive TV industry. It's a vivid illustration of how traditional wisdom can seamlessly integrate with modern technology to guide effective marketing campaigns. Explore how staying alert to trends can lead to long-term success: [Read more]([Insert URL link to the article here]) Tags: #TelevisionMarketing #NapoleonHill #AI #ContentCreation #MarketingStrategy #Innovation #MediaInsights --- **