The first version of our service is already available in three languages, which makes the process of getting help even easier and more comfortable 😀
Friends, we strive to speak the same language with everyone who helps animals! 😊 We are happy to share our success in localising our services!🎉 The first version of TailBook will be available not only in English🇬🇧, but also in Montenegrin🇲🇪, French🇫🇷, Spanish🇪🇸, Ukrainian🇺🇦 and Russian🇷🇺! And if we succeed, in several more languages!🤝 This was made possible thanks to the wonderful people (including Anna Chub and Maksim Silianov) who not only made the translation in full compliance with the intended meaning, but also took into account the specifics and peculiarities of the countries into whose language the translation was made!❤️ And our FreeVet vet question bot already works in English🇬🇧, Montenegrin🇲🇪 and Russian🇷🇺! Why is localisation important?🌎 One of the main obstacles to achieving sustainable development goals worldwide is the language barrier. The issue of localisation becomes particularly important for the following reasons: 1. Increasing accessibility and inclusiveness 2. Building trust and cultural relevance 3. 3. Improved communication 4. Compliance with international standards and sustainable development goals 5. Increased engagement and support Interesting fact😎 According to Common Sense Advisory reports, localisation significantly improves consumer perception of projects and initiatives. More than 75% of people prefer to interact with products and services in their native language. Unexpected consequences of localisation 😉 Inattention to localisation issues can often lead to completely unexpected consequences, here is one of them: American Airlines ran an advertising campaign to promote its leather seats with the slogan ‘Fly in Leather’. However, when translated into Spanish, the phrase was translated as ‘Vuela en cuero’, which literally means ‘fly naked’. More fun cases as well as localisation sites for impact projects in our CEO's article ""Fly Naked" or Successful Localisation: Localisation as a success factor. (And for impact projects too!) 😃 https://lnkd.in/dgEswJ-c #TailBook #FreeVet #Innovation #AnimalCare #Veterinary #Tech #Teamwork #ImpactStartup #Impact #SDG #ESG
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