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Want to know how brands like The North Face are championing Pride all year round? In our latest Drop, Daniel Stevens from Influencer’s in-house creative and strategy team Impact Studio, explores how brands can work with creators to celebrate LGBTQ+ communities throughout their campaigns, throughout the year, and what brands like The North Face are doing to lead the way. Read the full Drop on The Drum now! #influencermarketing #bcorp #pride

In this episode, the folks at Together Equal and I chat and take a deep dive into LGBTQ+ representation in marketing and media. We explore under-represented groups, balancing profit with social good, and how we, as consumers, can drive change. Finally, we tackle pink-washing, celebrate diversity wins, and define what makes a true LGBTQIA+ ally. Andrew Milne, Sarah Aird-Mash Pink Media https://lnkd.in/eKynVPBc

Excited to join Inc. Magazine and my fellow panelists M.V. Lee Badgett and Marc Coleman for an important conversation on the LGBTQ+ community and economic freedom and empowerment. It’s an important topic at a precarious moment for our movement. Back in 2011, I helped lead the campaign for marriage equality in New York. Our win there created enormous momentum that culminated in the Supreme Court granting us the freedom to marry in all 50 states. It felt like continued progress was inevitable. I no longer feel that way. The Court that overturned Roe has already signaled that Obergefell could be in similar jeopardy. The onslaught of anti-trans state legislation continues. We still haven't passed the Equality Act. LGBTQ+ people have insufficient representation in the C-suite and in corporate boardrooms. Nearly half of employed LGBTQ+ Americans still believe being “out” at work could hurt their careers. Things could still get worse. The "anti-woke" movement and the prospect of another Trump presidency loom large. Many corporate leaders are stepping back or staying silent at the very moment we most need them to champion equality and opportunity for all. And this is all happening at a time when almost three-fourths of Americans support marriage equality and policies that protect LGBTQ+ Americans from discrimination. This Pride season, we can't take our progress for granted. It's time for our community and our allies to champion inclusion loudly and proudly in our workplaces, in our communities, and from the businesses we support.

2024 Nielsen LGBTQ+ Streaming Audiences - QSR/Fast Food Edition, offering insights into the preferences and behaviors of LGBTQ+ consumers. Food for thought. More than one-third reported eating at or ordering from QSR or fast casual restaurants weekly and another one-third monthly. 6 in 10 believe its important to show visible support for the LGBTQ+ community. 7 in 10 say brands can show support by advertising in LGBTQ+ programming. Download the full report: https://lnkd.in/giXz-QJM

🌈🇺🇸 Which brands are LGBTQ+ Americans gravitating toward? YouGov’s new rankings report identifies 50 brands that are resonating with LGBTQ+ Americans – across automotive, food and beverages, beauty, retail, travel, video gaming & more – including @Ben & Jerry’s, @Target, @Subaru & more. 👉 Get the full report https://okt.to/qEHt4x

🌈🇺🇸 As June kicks off, brands will seek to show off their LGBTQ+ allyship by adopting the rainbow iconography associated with Pride Month. How impactful have these efforts been so far?    This new ranking uncovers which brands LGBTQ+ Americans are more likely to consider purchasing – across automotive, food and beverages, beauty, retail, travel, video gaming & more. Among the brand leaders: Ben & Jerry's, Target, Subaru of America, & more.    Get the full report here 👉 https://lnkd.in/dTPKA4M6

Shout out to our absolute favorite growth marketer — the brilliant + creative Lee Moskowitz 🌈 — for being recognized by Emplifi as one of 10 LGBTQ marketers to follow on LinkedIn! ✨ Check out the list and give these marketing leaders a follow! 👉 https://lnkd.in/gVztyJMQ #pridemonth #marketing #growthmindset

As Pride month in the United States draws to a close and brand leaders begin preparing for their strategic planning cycles, we want to offer some insight into the enormous growth opportunity the LGBTQ+ community represents for brands that understand them as human beings and meaningfully connect with them year-round. In today’s economy, few brands can afford to ignore one of the fastest-growing consumer segments, both in terms of size and spending power. Yet winning with them requires understanding them first as complete people so that you can craft products, messages, and experiences that accurately reflect and resonate with their evolving human priorities. Download our latest report by Aidan Borer, Human-ology’s Director of Human Insights, on how the priorities of LGBTQ+ adults are changing globally, and what this means for brands. Download the free report on our website: https://lnkd.in/eaRF-ftg #inclusivemarketing #consumerinsights #marketresearch

Our 2024 Visibility Perceptions in Advertising shows there is significant work to be done to empower brand and agency leaders to not only “get it right,” but to partner with organizations like GLAAD as a business partner to meet shared goals. We cannot let fear and fringe anti-LGBTQ activists dilute the work that has been done in the name of visibility, acceptance and opportunity. Now is the time for action and to put years of data to the test to meet this bifurcated cultural moment. One path leads to turning your back on millions of new consumers entering the marketplace and workforce, while the other welcomes growth and new business opportunities. The question is not if LGBTQ people should be included, but how. Our teams look forward to partnership that places companies on the path of inclusion and success. https://lnkd.in/eYTMtU3B

Have you RSVP to join us for Coffee & Commerce? Sharon Gutierrez will be sharing with us 20 Point Marketing Audit: Your 2024 Marketing Guide! This comprehensive checklist touches on: branding, messaging, user experience, client journey, offers that convert and more! Join us to learn: 1. How to utilize branding to build trust 2. How to evaluate short term efforts for long term results 3. How to position your business as a LGBTQ+ owned business or ally 4.How to use social proof to increase revenue and conversions. RSVP: https://bit.ly/3urxyzs #SALGBTbiz