FRESH PERSPECTIVE Business Solutions’ Post

Warning - this is funny! Well, maybe not for some...my finance friends will love this little calculator jibe! What do you think of this? I love witnessing the classic inter-functional battles that can go on in companies...ultimately it's customers, it's vision, it's values, it's results, done together over the long-term...that's what it's about...whatever your role. A lot of effort is wasted trying to 'out prove' each other. And the manager / leader spends 80% of the time as the conductor keeping all the instruments in tune, listening and playing together...and importantly, on the same page. Great (real) strategic marketing management makes a massive difference to pull everything together to satisfy customer needs better than your competitors, to make a better and more predictable profit, over time. When it's humming, sales become more effortless and less of a chore. ___________ 👍 Everyone strives to 'BE BETTER'...if things are not growing, they are fading. And no one has all the answers, so why not tap into extra support and resources today? Have you got areas where you would like to 'be better'? - from sales growth, more effective marketing methods, internal learning programs, better data analytics and insights, inspiring people development, and sharper finance and operational excellence. 💡 Get some 'Fresh Perspective' for yourself, your team, your brand, your company. We are a networked group of experienced management professionals (generalists and specialists) here to help you 'Be Better'. Plus our proven models give clarity and consistency to our approach (Clarity^ Compass | Growth Wheels* | Ignite! | Amplify.iX | Be/Yond | Gravity.HQ) 📱 Be in touch to talk through your current state need and future state goals, as part of our initial Business Audit. We work on small and large one-off projects, or light to heavy monthly retainers. +61 406 758 153 oliver@freshperspectivebusinesssolutions.com Please like / follow @OliverTaylor / share if this helps. Or add a comment of your perspective. hashtag#bettermarketing hashtag#betterbusiness hashtag#digitalmarketing hashtag#digitalperformance

Warning - this is funny! Well, maybe not for some...my finance friends will love this little calculator jibe! What do you think of this? I love witnessing the classic inter-functional battles that can go on in companies...ultimately it's customers, it's vision, it's values, it's results, done together over the long-term...that's what it's about...whatever your role. A lot of effort is wasted trying to 'out prove' each other. And the manager / leader spends 80% of the time as the conductor keeping all the instruments in tune, listening and playing together...and importantly, on the same page. Great (real) strategic marketing management makes a massive difference to pull everything together to satisfy customer needs better than your competitors, to make a better and more predictable profit, over time. When it's humming, sales become more effortless and less of a chore. ___________ 👍 Everyone strives to 'BE BETTER'...if things are not growing, they are fading. And no one has all the answers, so why not tap into extra support and resources today? Have you got areas where you would like to 'be better'? - from sales growth, more effective marketing methods, internal learning programs, better data analytics and insights, inspiring people development, and sharper finance and operational excellence. 💡 Get some 'Fresh Perspective' for yourself, your team, your brand, your company. We are a networked group of experienced management professionals (generalists and specialists) here to help you 'Be Better'. Plus our proven models give clarity and consistency to our approach (Clarity^ Compass | Growth Wheels* | Ignite! | Amplify.iX | Be/Yond | Gravity.HQ) 📱 Be in touch to talk through your current state need and future state goals, as part of our initial Business Audit. We work on small and large one-off projects, or light to heavy monthly retainers. +61 406 758 153 oliver@freshperspectivebusinesssolutions.com Please like / follow @OliverTaylor / share if this helps. Or add a comment of your perspective. hashtag#bettermarketing hashtag#betterbusiness hashtag#digitalmarketing hashtag#digitalperformance

Warning - this is funny! Well, maybe not for some...my finance friends will love this little calculator jibe! What do you think of this? I love witnessing the classic inter-functional battles that can go on in companies...ultimately it's customers, it's vision, it's values, it's results, done together over the long-term...that's what it's about...whatever your role. A lot of effort is wasted trying to 'out prove' each other. And the manager / leader spends 80% of the time as the conductor keeping all the instruments in tune, listening and playing together...and importantly, on the same page. Great (real) strategic marketing management makes a massive difference to pull everything together to satisfy customer needs better than your competitors, to make a better and more predictable profit, over time. When it's humming, sales become more effortless and less of a chore. ___________ 👍 Everyone strives to 'BE BETTER'...if things are not growing, they are fading. And no one has all the answers, so why not tap into extra support and resources today? Have you got areas where you would like to 'be better'? - from sales growth, more effective marketing methods, internal learning programs, better data analytics and insights, inspiring people development, and sharper finance and operational excellence. 💡 Get some 'Fresh Perspective' for yourself, your team, your brand, your company. We are a networked group of experienced management professionals (generalists and specialists) here to help you 'Be Better'. Plus our proven models give clarity and consistency to our approach (Clarity^ Compass | Growth Wheels* | Ignite! | Amplify.iX | Be/Yond | Gravity.HQ) 📱 Be in touch to talk through your current state need and future state goals, as part of our initial Business Audit. We work on small and large one-off projects, or light to heavy monthly retainers. +61 406 758 153 oliver@freshperspectivebusinesssolutions.com Please like / follow @OliverTaylor / share if this helps. Or add a comment of your perspective. hashtag#bettermarketing hashtag#betterbusiness hashtag#digitalmarketing hashtag#digitalperformance

Warning - this is funny! Well, maybe not for some...my finance friends will love this little calculator jibe! What do you think of this? I love witnessing the classic inter-functional battles that can go on in companies...ultimately it's customers, it's vision, it's values, it's results, done together over the long-term...that's what it's about...whatever your role. A lot of effort is wasted trying to 'out prove' each other. And the manager / leader spends 80% of the time as the conductor keeping all the instruments in tune, listening and playing together...and importantly, on the same page. Great (real) strategic marketing management makes a massive difference to pull everything together to satisfy customer needs better than your competitors, to make a better and more predictable profit, over time. When it's humming, sales become more effortless and less of a chore. ___________ 👍 Everyone strives to 'BE BETTER'...if things are not growing, they are fading. And no one has all the answers, so why not tap into extra support and resources today? Have you got areas where you would like to 'be better'? - from sales growth, more effective marketing methods, internal learning programs, better data analytics and insights, inspiring people development, and sharper finance and operational excellence. 💡 Get some 'Fresh Perspective' for yourself, your team, your brand, your company. We are a networked group of experienced management professionals (generalists and specialists) here to help you 'Be Better'. Plus our proven models give clarity and consistency to our approach (Clarity^ Compass | Growth Wheels* | Ignite! | Amplify.iX | Be/Yond | Gravity.HQ) 📱 Be in touch to talk through your current state need and future state goals, as part of our initial Business Audit. We work on small and large one-off projects, or light to heavy monthly retainers. +61 406 758 153 oliver@freshperspectivebusinesssolutions.com Please like / follow @OliverTaylor / share if this helps. Or add a comment of your perspective. hashtag#bettermarketing hashtag#betterbusiness hashtag#digitalmarketing hashtag#digitalperforma

Warning - this is funny! Well, maybe not for some...my finance friends will love this little calculator jibe! What do you think of this? I love witnessing the classic inter-functional battles that can go on in companies...ultimately it's customers, it's vision, it's values, it's results, done together over the long-term...that's what it's about...whatever your role. A lot of effort is wasted trying to 'out prove' each other. And the manager / leader spends 80% of the time as the conductor keeping all the instruments in tune, listening and playing together...and importantly, on the same page. Great (real) strategic marketing management makes a massive difference to pull everything together to satisfy customer needs better than your competitors, to make a better and more predictable profit, over time. When it's humming, sales become more effortless and less of a chore. ___________ 👍 Everyone strives to 'BE BETTER'...if things are not growing, they are fading. And no one has all the answers, so why not tap into extra support and resources today? Have you got areas where you would like to 'be better'? - from sales growth, more effective marketing methods, internal learning programs, better data analytics and insights, inspiring people development, and sharper finance and operational excellence. 💡 Get some 'Fresh Perspective' for yourself, your team, your brand, your company. We are a networked group of experienced management professionals (generalists and specialists) here to help you 'Be Better'. Plus our proven models give clarity and consistency to our approach (Clarity^ Compass | Growth Wheels* | Ignite! | Amplify.iX | Be/Yond | Gravity.HQ) 📱 Be in touch to talk through your current state need and future state goals, as part of our initial Business Audit. We work on small and large one-off projects, or light to heavy monthly retainers. +61 406 758 153 oliver@freshperspectivebusinesssolutions.com Please like / follow @OliverTaylor / share if this helps. Or add a comment of your perspective. hashtag#bettermarketing hashtag#betterbusiness hashtag#digitalmarketing hashtag#digitalperforma

Engineer Growth: How Finance Fuels Marketing & Sales Success Traditionally, finance operates behind the scenes. But what if it could be the secret weapon for your marketing and sales teams? Here's how embedding finance fosters success: 1️⃣ Data-Driven Decisions: Equip marketing & sales with critical analytics to optimize campaigns, allocate resources, and hit targets. 2️⃣ Smart Budgeting & Forecasting: Accurate budgeting from finance sets realistic sales goals, guides marketing spend, and ensures financial stability. 3️⃣ Performance Measurement: Financial KPIs become the compass for evaluating marketing effectiveness and driving continuous improvement. ❓How is your partnership marketing & sales? When was the last time you asked how you can help that team? #finance #marketing #sales #growth #cfo #financeleaders #freshfpa

Some might argue that traditional financial practices are the only way to ensure stability. But is clinging to old methods truly the best strategy in a rapidly changing world? 🤔 Here’s why finance optimizations are a game-changer: 📉 Cost Reduction Implementing automated systems can cut operational costs by up to 30%. Less manual work, more savings! 🔍 Enhanced Accuracy Automation reduces human errors by 90%. Say goodbye to costly mistakes and hello to precise financial data! ⏱ Time Efficiency Streamlining processes saves about 20% of employees' time. Focus more on strategic tasks and less on repetitive work. 💡 Better Decision-Making Real-time data analytics improve decision-making by 40%. Make informed choices with up-to-date information. 📈 Increased Profit Margins Optimized finance strategies can boost profit margins by 15%. Higher profits mean more growth opportunities! 💬 Scalable Solutions Flexible financial systems can grow with your business. No more outgrowing outdated processes! Embrace finance optimizations and transform your business. 🚀 #FinanceOptimizations #CostReduction #Accuracy #TimeEfficiency #BetterDecisions #ProfitMargins #ScalableSolutions

𝗜𝘀 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗦𝘆𝘀𝘁𝗲𝗺 𝗦𝗹𝗼𝘄𝗶𝗻𝗴 𝗬𝗼𝘂 𝗗𝗼𝘄𝗻? You know the struggle all too well — outdated financial systems are anchors to growth. Imagine your skilled finance team, capable of so much more, yet bogged down by slow, tedious processes. It’s like forcing a champion sprinter to race in heavy boots. The cost? 1. 𝗗𝗲𝗹𝗮𝘆𝗲𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀: Every moment lost to sluggish systems can mean missed opportunities. 2. 𝗖𝗼𝘀𝘁𝗹𝘆 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀: Old manual methods invite errors—errors that cost money and cause headaches. 3. 𝗟𝗼𝘀𝘁 𝗚𝗿𝗼𝘂𝗻𝗱: While you wrestle with outdated tools, your competitors sprint ahead with modern solutions. 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗖𝗮𝗻 𝗕𝗲 𝗨𝗻𝘀𝘁𝗼𝗽𝗽𝗮𝗯𝗹𝗲. It’s time to cut the anchor and sail ahead with a complete digital finance transformation. 𝗛𝗲𝗿𝗲’𝘀 𝗪𝗵𝗮𝘁 𝗢𝘂𝗿 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗢𝗳𝗳𝗲𝗿: 1. 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Transition to the latest in finance software. Automate the mundane and free your team for strategic pursuits. 2. 𝗘𝗺𝗽𝗼𝘄𝗲𝗿 𝗬𝗼𝘂𝗿 𝗧𝗲𝗮𝗺: With our training in data analysis and strategic foresight, watch your finance staff become wizards of insight. 3. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀: We redesign your workflows to be lean and precise, boosting accuracy and speed. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘁𝗵𝗲 𝗜𝗺𝗽𝗮𝗰𝘁: - 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆: Reclaim countless hours and redirect them towards strategic thinking and value-driven analysis. - 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆: Sleep soundly knowing your financial data is exact and dependable. - 𝗜𝗻𝘀𝗶𝗴𝗵𝘁: Harness sharp, real-time insights that enable you to outmaneuver competitors. 𝗪𝗵𝘆 𝗦𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗠𝗲𝗱𝗶𝗼𝗰𝗿𝗲? Your business is destined for greatness. With cutting-edge finance technology, it’s not about keeping pace; it’s about setting the pace. We’ve propelled numerous businesses into new realms of efficiency and success. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗙𝘂𝗻𝗰𝘁𝗶𝗼𝗻 𝗮 𝗕𝗲𝗮𝗰𝗼𝗻 𝗼𝗳 𝗘𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲? Contact us now. Let’s transform your finance team into the powerhouse it’s meant to be. 𝗗𝗼𝗻’𝘁 𝗪𝗮𝗶𝘁. 𝗨𝗻𝗹𝗼𝗰𝗸 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗧𝗼𝗱𝗮𝘆. #myCFOng

𝗦𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗔𝗿𝗲 𝗚𝗿𝗼𝘄𝗶𝗻𝗴—𝗦𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗖𝗮𝘀𝗵 𝗙𝗹𝗼𝘄, 𝗥𝗶𝗴𝗵𝘁? 𝘐𝘵’𝘴 𝘢 𝘤𝘰𝘮𝘮𝘰𝘯 𝘢𝘴𝘴𝘶𝘮𝘱𝘵𝘪𝘰𝘯 𝘵𝘩𝘢𝘵 𝘢𝘴 𝘴𝘢𝘭𝘦𝘴 𝘢𝘯𝘥 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘦, 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘸𝘪𝘭𝘭 𝘯𝘢𝘵𝘶𝘳𝘢𝘭𝘭𝘺 𝘧𝘰𝘭𝘭𝘰𝘸. 𝘏𝘰𝘸𝘦𝘷𝘦𝘳, 𝘵𝘩𝘪𝘴 𝙞𝙨𝙣'𝙩 𝘢𝘭𝘸𝘢𝘺𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦.  I recently worked with the founder of a software company that was seeing steady revenue growth and strong client acquisition, yet their cash reserves were depleting. This situation isn’t unique—many growing businesses face the same challenges, even as their top line expands. 𝗦𝗼, 𝘄𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻? The issue often lies in a key accounting principle: "𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗢𝗯𝗹𝗶𝗴𝗮𝘁𝗶𝗼𝗻𝘀" In a software company, these obligations might include product delivery, implementation, or license renewal. However, for the #sales team, the focus was on later milestones like training completion, #product adoption, or custom feature delivery. This meant the company was incurring significant costs upfront—from lead generation and product development to sales commissions and onboarding—while revenue generation was deferred to later stages. As a result, even though their client base was expanding, their cash flow was tightening. To help address this, we introduced earlier payment milestones. For example, clients were billed after initial setup or licensing, long before customization or additional features were complete. We also restructured sales incentives, linking commissions to cash collected rather than deals closed. These adjustments stabilized cash flow and eased the pressure on the company’s finances. This is a common scenario for fast-growing companies, especially in industries like software, where performance obligations and cash flow can become misaligned. The good news is that these challenges can be solved with the right financial strategies. Refining payment milestones and adjusting revenue recognition practices can greatly improve cash flow without slowing growth. 𝘐𝘧 𝘺𝘰𝘶𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘪𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘪𝘯𝘨 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘤𝘢𝘴𝘩 𝘧𝘭𝘰𝘸 𝘱𝘳𝘦𝘴𝘴𝘶𝘳𝘦𝘴, 𝘩𝘢𝘷𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘨𝘶𝘪𝘥𝘢𝘯𝘤𝘦 𝘤𝘢𝘯 𝘣𝘦 𝘵𝘩𝘦 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘴𝘵𝘳𝘶𝘨𝘨𝘭𝘪𝘯𝘨 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘶𝘱 𝘢𝘯𝘥 𝘵𝘩𝘳𝘪𝘷𝘪𝘯𝘨 𝘢𝘴 𝘺𝘰𝘶 𝘴𝘤𝘢𝘭𝘦. 𝗙𝘂𝗿𝘁𝗵𝗲𝗿 𝗥𝗲𝗮𝗱𝗶𝗻𝗴: For further insights, the Harvard Business Review article “What Software Companies Get Wrong About Pricing” (link below) offers valuable strategies for balancing cash flow and sales growth through smart pricing and milestone management. https://lnkd.in/gJG5EZMw #CashFlowManagement #RevenueGrowth #FinancialStrategy #BusinessGrowth #AccountingTips

Figuring out finances can be a headache, especially for growing businesses. But that's where skilled accountants and finance leaders come in. They offer invaluable guidance, helping you navigate the complex world of finance with confidence. But with so many options, how do you find the perfect fit? Here are some key questions to ask during your search: 1. Industry Expertise: Do they have experience working with businesses like yours? 2. Financial Analysis Approach: How do they analyze your finances and translate it into actionable insights? 3. Tax Optimization Strategies: What specific methods do they recommend to maximize your tax efficiency? 4. Proven Track Record: Can they showcase successful financial outcomes achieved for past clients (confidentiality permitting)? 5. Staying Up-to-Date: How do they ensure their knowledge remains current with changing regulations? 6. Technology Integration: What tools do they use to streamline your financial processes? 7. Collaborative Approach: Do they collaborate with other professionals (lawyers, investment advisors) for a comprehensive plan? Asking these questions empowers you to find a financial dream team who understands your unique needs and provides tailored financial advice. ↳What else would you add? #FinancialClarity #StrategicGrowth #Data #CFO