Daily B2B Marketing Tips reposted this
Building TopHealth Media Network | I work with Healthcare Providers, Executives, & Companies, helping them cut through the noise and build an audience | Fractional CMO and GTM Advisor
Want to know if there's true alignment between your sales and marketing teams? It all starts with the relationship between your Sales and Marketing leaders. If they’re not spending time together daily — whether in person or virtually - you've got a problem. But here's the thing, hanging out isn't enough. True alignment happens when both of them attend conferences together — like Go-to-Market events—sitting in the same room, learning side by side. That’s when there's no room for miscommunication, no hidden agendas. They’re both there to grow, strategize, and bring their best back to your company. This is the kind of leadership combo that can drive incredible results. Take it from someone who's seen it all. #Leadership #SalesAndMarketing #Alignment #BusinessGrowth #GoToMarket