Daily B2B Marketing Tips reposted this
Building TopHealth Media Network | I work with Healthcare Providers, Executives, & Companies, helping them cut through the noise and build an audience | Fractional CMO and GTM Advisor
You can't cheat your way to building an audience. However, you can possibly cheat to build a social media following. And yes, there is a difference between the two. Once you understand that the old school marketing has transformed, you will clearly see a pattern that the marketing funnel you know doesn't exist. We're living in the digital economy, spending the most amount of time on our mobile devices, and are consumed with "video content". What this means? It means the new marketing is about: Attention -> Trust -> Customer. (Call it the new marketing funnel, if you may) When you have "Attention", you may now have a social media following. But When you have "Trust", you are now building an audience. Understand that it's relatively easier to get the "Attention", but harder to build the "Trust". As a brand focus on building the trust. #Marketing #B2BMarketing #TheNewMarketing #DigitalEconomy #FreshSalmon #VivekNanda
Enterprise Business Development at Third Way Health
3wGreat insights, as always! How do you pair video preferences with persona? For instance, long form YouTube podcast vs 60 sec LinkedIn video.