The Lobby’s Post

At OluKai, Allie Mae Rosehill, Ulyl Chable + team do things differently. With deep-seated Hawaiian values rooted in ‘Ohana (family) and Aloha (breath of life), OluKai is far from your average footwear brand. They take quality and craftsmanship to the next level by offering a line of shoes that accommodates everything from an active lifestyle by the ocean to your day to day city grind. When it comes to integrity, they proudly commit to sustainable practices and donate a portion of each sale to their Ama OluKai Foundation in an effort to preserve Hawaiian land and culture. In other words, OluKai gives real meaning to the phrase “walking the walk”. Since joining The Lobby this summer, OluKai has shown us how important community is to them and their brand ethos. We’ve loved following their journey and watching creators like Delaney Dill walk the walk in their own way 🌊 How do you walk the walk?

Nothing screams 'Fall' like a pine-scented candle, basket of potpourri and a glass of red wine. That’s what Lisa Devo and Shannon Burch of The Soap & Paper Factory are all about and we couldn’t be more excited to welcome them to The Lobby as we say farewell to summer. From their Hudson Valley kitchens to Anthropologie and Whole Foods, Shannon and Lisa have grown their grassroots company immensely since their start in 2001. We’re so proud to partner with yet another female-founded brand and share their gorgeous collection of soy candles, oil diffusers, soaps and other luxurious goods with our creator community! Creators have already begun showing us how Soap & Paper Factory makes their spaces feel even more like home. Ally W. has inspired us to get cozy and start nesting with her video of their North Shore Reef Oil Diffuser + Candle 🕯 What makes you feel most at home?

How time flies! We can’t believe it’s been 1 year since INNBEAUTY PROJECT joined our brand community. From the introduction of their Refine Serum at Sephora all the way to the launch of their new Bronze Body Glow Oil, Co-Founder Alisa Metzger and her powerhouse of a team have accumulated over 16 million views on content promotions and become one of our creators’ most sought-after brands. With nearly 2,000 partnerships under their belt and 600 creators in their Lobby network, INNBEAUTY has made a massive name for themselves on the platform and beyond. We absolutely ADORE working with Alisa, Erica, Mica and Erin and are so excited to dive into another stellar year together 💫 If INNBEAUTY isn’t already on your radar, check them out on TikTok and catch some of our fave creator videos like this one by Emma Papatzanaki 💖 Cheers!

If you ask marketing specialist Soumya Varma, all thumbs are green at Costa Farms. Since joining The Lobby this summer, the brand has cultivated a diverse community of green-thumbed creators and promoted the launch of the newest additions to their plant family: Philodendron Tortum and Dieffenbachia Crocodile! 🌿🐊 Their innovative team of horticulture experts makes plant-owning accessible, affordable and addicting with a collection of over 1,500 plant varieties across 5,200 acres of land. We’ve had a blast watching their community grow and add a green flair to creators’ lifestyles. The Lobby is so proud to partner with Costa Farms and share one of our favorite videos created by Maritza Rodriguez (@iammaritzarod). Two green thumbs up!