Frontier EU’s Post

Spotify Wrapped 2024 - dumb move. Let me explain... 🎧👀
 It’s all been said and done about Spotify Wrapped 2024, but the more I think about it, the more it feels like the perfect example of a company taking the soul out of an initially great idea.
 It’s still the Wrapped we music-obsessed fans anticipate each year, but this time, it felt dull—missing that spark, that magic we loved before. Maybe there’s a lesson here for tech companies: don’t sacrifice your authentic DNA for short-term gains because the long-term cost can be far greater than expected. 🙃 Now, I can’t help but hear Noga Erez’s Dumb in my head—this whole thing just feels, well, dumb… #wrapped #spotify #flop

Reflecting on a busy year (professionally and personally), I’d like to wish all my connections, old and new, a happy festive period and new year! In the spirit of reflection, our ‘FRT Wrapped’ offers a great summary of key 2024 class action trends and FRT insights. We are looking forward to continuing our support to the investment community in 2025. #classaction #securitieslitigation #antitrust #assetmanagement #hedgefund

What makes 640 million people rush to check their phones every December? It's Spotify Wrapped, of course! 🎵🎁 The secret behind Spotify Wrapped's success isn't just fancy algorithms, it's tapping into the some of the key characteristics they make us human: our love for self-expression, friendly competition, and even our obsession with data! 📊 From sharing our embarrassing repeat plays to competing for top fan status, Wrapped has become more than just year-end stats— it's a cultural moment that brings us together. Read our latest digest at the link below to get to know how Spotify turned simple data into marketing gold and learn how your brand can inspire the next "Spotify Wrapped." https://lnkd.in/eEbuMEuk #SpotifyWrapped #MarketingStrategy

Earlier this month, Spotify released its highly anticipated end-of-year feature, Spotify Wrapped, showcasing users’ most-streamed songs, artists, and genres. Similarly, just yesterday, Cowrywise unveiled their Money Roundup for the year, and here’s mine: I was able to save this token, make a few withdrawals, and still earn some interest along the way. It may not be much, but as the saying goes, “Every little win is still a win.” I’m proud of the discipline I’ve built this year to consistently save, even when it wasn’t easy. To my fellow Zennials: cultivating the habit of saving, no matter how small, is a game-changer. It’s not just about the amount—it’s about building financial discipline and creating a cushion for rainy days. Your future self will thank you for starting now. Here’s to celebrating growth, embracing the journey, and preparing for even better financial habits in the coming year! merry Christmas to us #MoneyGoals #ZennialFinance #EveryWinCounts #CowrywiseMoneyRoundup #cowrywise

💿 Is Spotify's ‘super premium’ tier the game-changer we've been waiting for? Spotify CEO Daniel Ek has reignited excitement for the long-anticipated HiFi tier, initially announced back in 2021 but still lingering on the horizon. During this week’s third-quarter earnings call with investors, Ek hinted at a launch that's finally on its way, leaving superfans speculating on what that could mean for their listening experience. Will this new offering transform how we connect with music and each other? With video content also expanding in their roadmap, it’s clear Spotify is focused on enhancing engagement and user experience. Are you ready to elevate your audio adventures? We want to hear your thoughts! What features do you hope to see in the super premium tier? Do you think it will be worth the wait? Connect with startups to drive your corporate innovation 🚀 Book a meeting! https://lnkd.in/dFYwmbHq #Spotify #StreamingMusic #HiFiAudio #SuperPremium #MusicLovers #TechNews #Innovation #VideoExpansion #CorporateInnovation #EarningsCall Read more here: https://lnkd.in/dhN93vj8

💿 Is Spotify's ‘super premium’ tier the game-changer we've been waiting for? Spotify CEO Daniel Ek has reignited excitement for the long-anticipated HiFi tier, initially announced back in 2021 but still lingering on the horizon. During this week’s third-quarter earnings call with investors, Ek hinted at a launch that's finally on its way, leaving superfans speculating on what that could mean for their listening experience. Will this new offering transform how we connect with music and each other? With video content also expanding in their roadmap, it’s clear Spotify is focused on enhancing engagement and user experience. Are you ready to elevate your audio adventures? We want to hear your thoughts! What features do you hope to see in the super premium tier? Do you think it will be worth the wait? Connect with startups to drive your corporate innovation 🚀 Book a meeting! https://lnkd.in/dFYwmbHq #Spotify #StreamingMusic #HiFiAudio #SuperPremium #MusicLovers #TechNews #Innovation #VideoExpansion #CorporateInnovation #EarningsCall Read more here: https://lnkd.in/dhN93vj8

The nerdiest idea I've ever seen! Spotify's ad campaign Spreadbeat won the Digital Craft Grand Prix this year combining two of my favorite things: music and data. 🎶📊 The "Spreadbeats" campaign is a brilliant play on the traditional spreadsheet, turning mundane data into a symphony of beats and rhythms. They’ve managed to make spreadsheets (yes, you read that right) engaging and fun. Super engaging track by John Summit as well.. Just makes you realize that any touchpoint can be used to make an impact as long as you think tangentially enough. Nerdy ideas ftw! Have you checked it out yet? What do you think? Spotify #Spreadbeats #DataVisualization #MarketingInnovation

💿 Is Spotify's ‘super premium’ tier the game-changer we've been waiting for? Spotify CEO Daniel Ek has reignited excitement for the long-anticipated HiFi tier, initially announced back in 2021 but still lingering on the horizon. During this week’s third-quarter earnings call with investors, Ek hinted at a launch that's finally on its way, leaving superfans speculating on what that could mean for their listening experience. Will this new offering transform how we connect with music and each other? With video content also expanding in their roadmap, it’s clear Spotify is focused on enhancing engagement and user experience. Are you ready to elevate your audio adventures? We want to hear your thoughts! What features do you hope to see in the super premium tier? Do you think it will be worth the wait? Connect with startups to drive your corporate innovation 🚀 Book a meeting! https://lnkd.in/dFYwmbHq #Spotify #StreamingMusic #HiFiAudio #SuperPremium #MusicLovers #TechNews #Innovation #VideoExpansion #CorporateInnovation #EarningsCall Read more here: https://lnkd.in/dhN93vj8

Spotify Wrapped has always been a cultural moment, eagerly anticipated by fans ready to relive their year in music. But this year, the excitement seems to have fizzled. 💣 The stats are there. But the magic – the charm that made it personal, shareable and worthy of endless conversations – is missing. Gone are the quirky insights, the genre deep dives, the unique “listening auras,” and those fun surprises that made one exclaim, “Wow, that’s so accurate!” It feels like the soul of Wrapped has been reduced to numbers. And maybe this serves as a broader reminder: data alone doesn’t tell a story. It’s the creative layer – the human touch that transforms raw information into something relatable and meaningful – that truly engages us. Leaning too heavily on tech or AI without weaving in that storytelling magic risks leaving fans feeling underwhelmed, even disconnected. So, how did your #SpotifyWrapped feel this year?

💿 Is Spotify's ‘super premium’ tier the game-changer we've been waiting for? Spotify CEO Daniel Ek has reignited excitement for the long-anticipated HiFi tier, initially announced back in 2021 but still lingering on the horizon. During this week’s third-quarter earnings call with investors, Ek hinted at a launch that's finally on its way, leaving superfans speculating on what that could mean for their listening experience. Will this new offering transform how we connect with music and each other? With video content also expanding in their roadmap, it’s clear Spotify is focused on enhancing engagement and user experience. Are you ready to elevate your audio adventures? We want to hear your thoughts! What features do you hope to see in the super premium tier? Do you think it will be worth the wait? Connect with startups to drive your corporate innovation 🚀 Book a meeting! https://lnkd.in/dFYwmbHq #Spotify #StreamingMusic #HiFiAudio #SuperPremium #MusicLovers #TechNews #Innovation #VideoExpansion #CorporateInnovation #EarningsCall Read more here: https://lnkd.in/dhN93vj8