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SHOWING YOU WHAT OUR MEMBERS ARE DOING: Fundamental Marine Developments

Delivering the worlds No 1 premium pure Ionic Water natural hydrogen rich premium alkaline mineral anti oxidant water. Using quantum filtration and enhanced via infusing minerals naturally without power and waste. It’s all in the flow action folks. Water over rocks. Dispensed from any water supply. If it be Sea water, well water or tap water. We given you the best and healthiest hydration. #pureionicwater

💬 What's on Your Mind, Bro? | Let's Talk Luxury and Success 🌟✈️🚤🏎️ What’s on your mind, bro? Whether it’s the thrill of jet skis, the luxury of private jets and yachts, or the speed of sports cars, let’s talk it out. Ailtra is here not just to elevate your financial success but also to support your journey in style. #LiveWithAiltra #WhatsOnYourMind #AiltraSuccess #LuxuryLifestyle #PrivateJets #Yachts #JetSkiLife #SportsCars #SupportEachOther #AchieveTogether #TalkItOut

Guess who made it to the 11th month of the year? 🥳 🥳 🥳 Happy New Month Everyone 🤗 #shuttlelane #explore #explorepage #carhire #lekki #lagoscarhire #chauffeur #lagoslifestyle #carrentalsinlagos #travelsafe #concierge #luxury #luxurylifestyle

Take the opportunity to listen in and ask questions to Nicola Pomi of Volvo Penta around our sustainable solutions for the superyacht industry at the Superyacht Summit Türkiye on november 26-27!! #VolvoPenta #VolvoPentaIPS #Sustainable #sustainability #sustainableboating #reduceemissions #IPSProfessionalPlatform #futureproof

Have you already read the Monaco Yacht Show S.A.M. Market Report 2024 ? If not, I really recommend this lecture. You can lear all about the most important numbers in terms of the recent show, industry facts and updates, the market outlook and trends in yachting. This is a great recap of what has been happening in the #superyachtindustry recently, but the report also gives us a peek into its future. You can download the document from the SuperYacht Times page I share here. https://lnkd.in/dvdbVfsC #superyacht #superyachttimes #monacoyachtshow #yachtingworld #yachtingindustrynews #businessanalytics

Case Study: How to burn bridges and influence people detrimentally VIDEO: KICKED OUT at the Monaco Yacht Show!  https://lnkd.in/dajgmsjv This video is a perfect example of how NOT to handle PR. The marketing people at Amels/Damen Yachting thought it was clever to eject from their MYS stand the high-profile yacht industry YouTuber, ‘eSysman’. His ’The Yacht Report’ channel has 300,000 subscribers and viewing figures that most shipyards can only dream of. Worse, they ejected him and his colleagues while the camera was rolling. In the video, ‘eSysman’ explains Amels’ beef with him. The animosity stems from recent communications exchanged, wherein the YouTuber had had the audacity to inquire into a yacht in build by Amels, involving the sanctioned and now-dissolved, Monaco-based yacht manager, Imperial Yachts. The details of the case aren’t important, but it highlights the mockery that is ‘journalism’ in the superyacht sector. Relationships between shipyards and the media are incestuous and symbiotic. Publishers can’t simply go out and charter or purchase a superyacht in the way that, let’s say, motoring press can, to review a new model. Yachting media are granted access by shipyards in return for glowing coverage that often verges on grovelling, or ‘arslikhan’, as Private Eye would call it. By the same token, most yachting media rely on shipyards for advertising and sponsorship of their events, so genuinely critical comment is as rare as hens’ teeth. One veteran yacht marketer at a major shipyard once spoke about the contempt in which he held yacht industry publications. “They need our advertising dollars, so the worst criticism they’ll publish about one of our yachts might be about the colour of the curtains, just to make it look like real journalism.” And this is why the spat between the Amels/Damen PR and marketing people and ‘eSysman’ happened in Monaco. Media Relations in the superyacht industry is an artifice, because there is rarely any negative or controversial press. Just ask the Italian Sea Group CEO, Giovanni Costantino, in the wake of SY Bayesian sinking, or Oceanco about how they handled (or not) the proposed dismantling of the Koningshaven Bridge in Rotterdam, to allow SY Koru to pass. When real PR is required and real journalists call, they’re all at sea. PR is a delicate balancing act. It is not simply organising jollies for friendly journos and social media luvvies. It’s about building relationships with journalists and forging mutual trust. Making it up as you go along and going out of your way just to ‘stick it’ to someone you don’t like invariably backfires. For Amels/Damen in Monaco, this gaffe was an unforced own goal. eSysman just stopped by for coffee; what better chance for Ms Flavell and colleagues to invite him upstairs for a friendly chat? Instead, they were petty, vengeful and have made themselves look hostile. That’s not a good look. 110,000 views and counting… #PR #media #AMELS

It's Monaco Yacht Show week #MYS24 and Lürssen are showing the superyacht Kismet, which was delivered in May this year. At 122m in length, it has plenty of space for its 4.5T helipad, and replaces the owner's previous 95m yacht of the same name, now renamed Whisper. The new yacht may be 122m long (a Premiership football pitch is ~105m), but it ranks down in 31st place by length on the Superyachts.com ranking - there are two longer examples in build at present which would take it down to number 33 by the year end. As we track helicopter operations worldwide, superyachts are just one of many related data files that we maintain to ensure we have the latest picture of our industry #Helicopter #MarketIntelligence

9 Fascinating Facts About the ‘Maltese Falcon,’ One of the World’s Most Iconic Sailing Yachts. A three-deck atrium, two master suites, two cinemas, and the innovative FalconRig are just a few of the secrets of this highly technical yacht. Read More: https://shorturl.at/jnvTY #LuxuryConnect #LuxuryCruxx

How can yacht crew succeed at boat shows? While both charter yachts and yachts for sale are on display, yacht crew can play a crucial role, often expanding far beyond their regular duties to showcase the yacht — and even make or break a sale or charter agreement. Click the link below to read more on how crew can succeed during the show. https://lnkd.in/evtiBK_n