Future’s Post

It's now become mainstream for fashion brands & labels to collaborate with influencers to promote events, their collections and new launches. But to add professionalism, and accountability at both ends, it has become critical to have proper contracts in place with well-defined clauses that define intent, commitments & deliverables for both parties. Our latest episode with Diya Mehta, founder Legal Luxe talks about details that both brands and influencers need to keep in mind and the importance of contracts during collaborations. #fashion #fashionweek #london #milan #influencer #contracts #blogger #fashionblog #fashionlaw #clause

Did you know, that In less than a week, we took an idea and turned it into reality, getting Sabrina Bahsoon, aka Tube Girl, to walk the runway for MAC Cosmetics at London Fashion Week❗ Reactivity is often overlooked in influencer marketing, but it's one of the biggest factors that separates a good campaign from a great one. A brand that can pivot quickly, adapt, and ride the wave of cultural moments gains an edge in the lightning quick world of social media. When Sabrina's videos started going viral, we (& MAC) didn’t waste time. We reached out, and within five days, she was walking in their runway show during LFW and creating sponsored TikToks to promote their new studio radiance foundation. It wasn’t just a partnership; it was a real-time response to a cultural moment that felt authentic and timely 💨 Her first sponsored video pulled in millions of views and significant media buzz. Why? Because we moved quickly and aligned MAC with someone who represented confidence and individuality, values central to the brand. The success of this campaign wasn’t just luck. It’s about having the ability (and the right partner) to move fast, spot opportunities, and engage with what’s happening right now This level of agility isn’t optional anymore... Brands that want to stay relevant have to learn how to react as fast as their audience consumes content. And if you can’t move that fast, you need a partner that can. Pulse Advertising #reactivemarketing #influencermarketing #speedofculture #brandagility #londonfashionweek #marketingagency #socialmedia #socialmediamarketing

At Reflect, we provide diverse and inclusive talent sourcing! 🙌 This means that we help brands to find appropriate diverse and inclusive influencers for advertising and media campaigns. Does this sound like something we can help your brand with? If so, contact Jax Blake at jax@reflecttheagency.com to find out more. 📧 #DiverseInfluencers #DiverseTalent #TalentSourcing #DiverseInfluencerSourcing #DiverseTalentSourcing #DandI #DiversityandInclusion #Diverse #Inclusive #DandIStrategy #DiversityandInclusionStrategy #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: An image of a woman with blonde shoulder-length hair who has braces on her teeth. She is wearing a dark blue vest top and is sitting in a wheelchair. Her elbows are resting on a wooden desk in front of her. On the desk are a pair of headphones, a pen and a book. In front of her is a ring light and a phone, and she is smiling brightly into the camera. There is also a microphone positioned near her face. At the bottom of the image, it says ‘Diverse and Inclusive Talent Sourcing’, and there is a yellow frame around the image.

London Fashion Week SS25 was a key event for the global fashion community but beyond the runway, the real story was in the individuals who drove the conversation forward. Our latest SS25 London Fashion Week Insights Report delves into the celebrities and influencers who made a significant impact, shaping the way brands were perceived during this high-profile week. Leading the charge was @Mouni Roy, whose presence generated an impressive $1M in Media Impact Value® (MIV®). But she wasn’t the only one commanding attention. @Jackie Aina, @Saweetie and @Hu Bing also contributed meaningfully to the event’s digital and media footprint, highlighting the growing role of celebrity influence in fashion. This report explores how these figures amplified conversations across social and traditional media, offering a detailed look at their role in enhancing brand visibility and engagement. With MIV as the standard for measuring impact, the insights reveal how brands leveraged these key Voices to maximize their presence. Curious to see which brands dominated the conversation and how celebrity influence continues to evolve in the fashion space? Download now to access the full report →https://t.ly/JCyyi #FashionInsights #LondonFashionWeek #SS25 #CelebrityImpact #MediaImpactValue #FashionMarketing #DownloadNow

Excited to share our latest report from #ParisFashionWeek SS25! With CAMPAYGN, we deliver a comprehensive analysis of the most influential brands and their impact on the global stage. #InfluencerMarketing #FashionTech #DataDrivenInsights

𝐄𝐱𝐜𝐢𝐭𝐞𝐝 𝐭𝐨 𝐬𝐡𝐚𝐫𝐞 𝐨𝐮𝐫 𝐥𝐚𝐭𝐞𝐬𝐭 𝐫𝐞𝐩𝐨𝐫𝐭 𝐟𝐫𝐨𝐦 #𝐏𝐚𝐫𝐢𝐬𝐅𝐚𝐬𝐡𝐢𝐨𝐧𝐖𝐞𝐞𝐤 𝐒𝐒𝟐𝟓! ✨ With CAMPAYGN Intel, we’ve uncovered how top global brands like Christian Dior Couture, Saint Laurent, Coperni Paris and others made waves on and off the runway - from record-breaking media impressions to standout influencer collaborations! Check out our analysis of the most influential brands and their impact at #PFW 🚀 #ParisFashionWeek #SS25 #FashionAnalytics #InfluencerMarketing #Campaygn

It’s exciting to see brands tapping into the momentum of women’s sports at the #Olympics to build real connections with fans. With women athletes having a 14% larger social media following than their male counterparts (thanks, UN Women), there’s a powerful platform for co-branded content, campaigns, and promotions. The old “pay per shout-out” influencer strategy doesn’t cut it anymore, especially with Gen Z. “Gen Z is more thoughtful and less impulsive in how they buy. You can get into their wallets, but they have to be influenced. And they’re not being influenced by celebrities like they once were. They’re being influenced by people they admire.” (Forbes) Female athletes like Coco Gauff show why women in sports are the best, most authentic brand storytellers. Their genuine passion and dedication really resonate with audiences, making them perfect partners for brands wanting to connect authentically with fans. Why Female Athletes Like Coco Gauff And Jordan Chiles Are The Best, Most Authentic Brand Storytellers: https://bit.ly/4d0o1QV #DigitalMarketing #InfluencerMarketing #GenZ #BrandEngagement

At Reflect the Agency, we’re on a mission to reshape the media landscape by championing diversity and inclusivity. Our goal is to ensure that diverse and inclusive influencers are represented in everything we see, hear, read and share – so everyone can feel seen and valued in the media. 🙌 Does your business share these values? If so, get in touch with our MD, Jackie Blake, at jax@reflecttheagency.com 📧 to learn how we can help connect you with diverse and inclusive influencers who align with your brand's vision. #DiverseTalentSourcing #InclusiveTalentSourcing #DandI #DiversityandInclusion #DiversityandInclusionStrategy #ReflectTheAgency #InclusiveTalent #InclusiveMedia Alt Text: There is an image of three women: the woman on the left is black and has black hair, and she is wearing a brown-coloured jumper. The middle woman has dark/black hair, and she appears to have the skin condition vitiligo. She is wearing a light nude-coloured jumper. The woman on the right is a white woman with blonde hair and blue eyes; she is wearing a nude-coloured jumper. They are all hugging each other and smiling. The backdrop of the image is brown. There is a turquoise frame around the image, and at the bottom of the image it says: ‘Reshaping the current media landscape.’

From Corporate Career To Instagram Star: Meet Rabia Bhatty, The Influencer Redefining Modest Style For The Masses: After years in corporate supply chain roles, Rabia Bhatty has rapidly become an influential voice championing modest fashion through her 20,000+ follower Instagram. What started as modeling shots for a friend's portfolio in 2022 evolved into a flourishing fashion and lifestyle account. Bhatty prioritizes authentic community engagement, using tactics like Q&As to understand her audience's preferences. This approach has organically attracted brand partnerships aligned with her layered, covered-up aesthetic rejecting hypersexualized fast fashion trends. Joining an influencer talent agency last year unlocked further opportunities like collaborating with PrettyLittleThing. Looking ahead, Bhatty aims to strategically amplify her multi-platform presence advocating modest dressing as stylish and confident. Long-term goals include launching her own clothing line. 👉🏼 Read the full story by clicking here: https://lnkd.in/gceebGj7 #InfluencerMarketing #Influencer

She is an ICON, She is the MOMENT! Molly Mae pretty much blew up the internet with the launch of her new fashion line, Maebe! 14M views, 675k Likes, 485k Followers & GROWING! She has launched into her business woman era! First influencer, then reality tv star. Is there anything she can't do? Of course she is taking that next step in her life and moving away from the influencer lifestyle. Which just shows how the power of personal branding can eventually move into business moves! This reel shows everything I love about video content. The video is so simple yet so powerful. Just 10 words used throughout the whole video and the drop of the name of the brand SOOOO SMART! Have you ever thought about launching a fashion brand? Maebe 😉 #Ecommerce #Marketing #MollyMae #SocialMedia #InfluencerMarketing