Alexander Roland Ramseier’s Post

I took this picture on the plane coming from Los Angeles back to North Carolina. I had the opportunity to be a Red Carpet Insider at the She Rises Studios Emmy's Luxury Gifting Suite. As I am typing this, I know that many will focus on the picture and it will take them back to a vacation or a trip that they enjoyed. There won't be ANY focus on what I have typed in this post. LOL! And I get it. But here is the question: Is it realistic to eliminate distractions or is it more realistic to minimize them? I've scrolled through many a post on here and I see where there are experts that promise to get you to ELIMINATE distractions. I don't think that that is realistic, but what do you all think? And if you think it's possible to eliminate distractions every day, all day; how did you do it and how long did it take you? #distractions #timemanagement #productive

Welcome to episode 3 of our Windows of Wonder series, the last but certainly not the least. This week Portas’s Director of Retail & Experience @jamessheppard and I are in Bond Street, most iconic of London destinations and home to global titans of Luxury.    We won’t sugarcoat it – for well over a decade we’ve seen this street more than lose its mojo. Grandeur yes, always, but so very austere - lacking that frisson of excitement you should always experience stepping into the realm of true Luxury. Well, this Christmas, the frisson is back…and it’s frissin’ awe-inspiring.    From Chanel’s stunning light installations, inspired by the legendary N°5 fragrance, enveloping the street with a canopy of golden glow; to Vuitton’s dazzling carrousels; to Dior’s utterly magic mythological seascapes; and Cartier’s celestial fanfare - all are reaching far beyond their window frame for a pure and intensely beautiful expression of their brand in culture. Signature behaviour from what we call a brand’s ‘Spiritual Home’ (to read more in last month’s newsletter dedicated to Spiritual Homes, sign up at weareportas.com and we’ll gladly send you a copy).    The impact is palpable. Everyone, us included, is just spellbound. I’ve not seen Bond Street like this for many years, buzzing with international tourists, Londoners, Brits all here for no other reason than to marvel. Exactly how it should be.    We hope you’ve loved this year’s Windows of Wonder series as much as we’ve loved making it. But we’re not quite done yet. Every week we’ve asked you independent retailers to share your best Christmas windows. And wow you’ve not disappointed. The response has been unbelievable – thank you. Keep following our stories for our daily call outs. Keep sharing with the hashtag #windowsofwonder. And next week, look out for our absolute favourites to round the season.   #windowsofwonder #beautifulbusiness 

I don't do the "I was fired from my job" style post We've all seen them: the dramatic "I was fired from my job" posts flooding our feeds. While they do grab attention, they're as common as a rainy Monday. Think of it like this: remember when a luxury bag was the ultimate symbol of exclusivity? Now, with everyone flaunting the same one, it's lost its charm. That’s exactly what's happening on LinkedIn with these overused narratives. These posts follow a predictable formula – trading in elegance for a cheap click. But blending in with the crowd, like queuing up for that now-ordinary luxury bag, isn’t the way to build a standout personal brand. Your brand should be like that timeless, sophisticated piece that turns heads and never goes out of style. Ditch the clichés and embrace originality. Elevate your story and create a personal brand that radiates elegance and exclusivity. #PersonalBranding #LinkedInTips #CareerAdvice #StandOut #TimelessElegance

I try not to discuss things that I haven't experienced in real life here. Novel Luxury Experiences happen weekly in New York. Intentional mixtures of food, music, and fashion, in the form of real-life happenings that people can experience with others, are the final frontier of subcultural connection and consumption. I want to highlight two of my favorites (these experiences were both free with RSVP): 1. The Gabriel Moses Fatima exhibition premiere by Something Special Studios Special Studios was packed with impactful creative minds paying respects to a generational artist. 2. Marshall Group presents Live from NY at Awake NY w/ live performance by Joe Bataan. The Awake NY team is killing their events and bringing people together at their flagship store to connect over music, shared interests, and different cultures. Are these events driving business? I can’t tell you the numbers, but I can tell you countless people were lined up to buy exclusive prints and apparel. #NLE #NovelLuxuryExperiences #ExperientialMarketing #EventMarketing

New Work!!! Kerry Washington covers the winter issue of DujourMedia in Dior!

Luxury watch ad breakdown. Every Monday, I review one LinkedIn ad. Sometimes it’s good. Sometimes it’s bad. I share what I like about the ad and what I would improve. This week, let’s look at Hermès. It's good. The ad nails most of the things. Watch the full video here: https://lnkd.in/dfwRqA2t #linkedinads

Did you know? Studies show that perfume sales tend to spike during the summer months, particularly among office-going professionals. As temperatures rise, the desire to stay fresh and confident throughout the day becomes paramount. That's why we're excited to introduce our two best-selling attars tailored specifically for the modern working man: 1. **Gentlemen**: Inspired by the iconic Tom Ford Tuscan Leather, this scent embodies sophistication and strength, perfect for commanding attention in the boardroom or sealing deals over lunch. 2. **Icon**: Drawing inspiration from Dunhill Desire Blue, our Icon attar offers a refreshing twist on classic elegance, ensuring you exude professionalism and charisma from morning meetings to after-work networking events. Experience the difference a signature scent can make in your daily routine. Elevate your presence, enhance your confidence, and leave a lasting impression with our premium attars. #SummerScent #OfficeEssentials #ConfidenceInABottle

Two quotes guide my work as a creative and perfumer. 🧭 🎨 "Making money is art, working is art, and good business is the best art." - Andy Warhol 🌟 "If it doesn't sell, it isn't creative." - David Ogilvy But I was thinking this morning that the Ogilvy quote is not 100% correct – it should be: "If it doesn't sell, it's not emotional." Creativity is subjective. What one person likes, someone dislikes, and another loves. So what makes the difference? I believe/know it's emotion. When something touches our hearts, we love it—it's as simple as that. People buy feelings, not things. So don't try to make creative scents; instead, make fragrances that fulfill people's emotional needs and desires - That's how you will make the best art! 😊 #fragrance #nicheperfume #emotionalfragrancedesign #andywarhol #davidolgilvy #goodvibes #goodbusiness

Love the clever analogy! Branding consistency is indeed crucial for ensuring recognition and maintaining brand control, especially in today’s dynamic market. It’s fascinating to see how relevant lessons from iconic quotes like James Bond’s can be applied to modern business challenges. I’m definitely intrigued about shaking up distribution strategies for luxury fragrance brands. Let’s chat and explore how we can elevate brand recognition and boost revenue together!

It’s one of James Bond’s more iconic lines: “Miss Anders…I didn’t recognise you with your clothes on.” Admittedly, on the surface, the connection of that quote from The Man With The Golden Gun to finding new and lucrative markets for your luxury fragrance brands appears tenuous at best. But if we believed in staying on the surface, we wouldn’t still be growing our business after 15 years. Here’s where we’re going with this: The Bond quote finds surprising modern-day relevance in the recent Covid pandemic. Remember when we all wore masks in public? When you met someone for the first time, and they had a mask on…did you then recognise them without their mask when you met up again post-pandemic? Probably not.   This is why branding – and brand control - is so important. The right product branding ensures people recognise your fragrance no matter where, when, or how they see it. This means keeping packaging, marketing, messaging, and the use of content consistent with the voice, image and reputation of your brand.   It can also mean a revenue boost of up to 23%. If that leaves you shaken AND stirred, we should talk about shaking up the distribution of your luxury fragrance brands. #Perfume #Marketing #Distribution #JamesBond #Branding