🚨🍇♻️ What role does sustainability play in the growing popularity of wines from lesser-known regions? - The global trend towards sustainable consumption and production is encouraging wine producers to seek certifications for organic and vegan practices, which helps lesser-known wine-producing regions stand out in the competitive market [11]. - The increasing demand for healthier options and low-alcohol wines, especially among younger generations prioritizing health and wellness, is pushing wineries worldwide, including those in lesser-known regions, to produce low-alcohol wines using sustainable methods [29]. - The challenges posed by climate change are driving the wine industry, including producers in lesser-known regions, towards more sustainable practices as a means to mitigate its impact and ensure the long-term viability of their vineyards [23]. - The success of wine events and competitions, like the Global Organic & Vegan Masters, which offer a platform for certified organic and vegan wine producers from lesser regions to showcase their products, highlights the importance of sustainability credentials in gaining recognition and market differentiation [11]. - The need for innovation and consumer engagement in response to the changing market dynamics, driven by preferences for premiumization and sustainability among younger legal drinking age consumers, presents opportunities for lesser-known regions to leverage their sustainable practices to attract this demographic [23]. 👉 Read more here: https://lnkd.in/ghnmzUez #winery #winemaking #wineindustry #performance
