Gabor Toth’s Post

Demystifying the Art of Abandoned Cart Emails “Sorry, I’m just looking around” is, probably, one of the worst phrases you can hear from a customer if you’re working in retail because it means a lack of buying intention. However, eCommerce has an equivalent of that, and that’s an abandoned shopping cart. You might be thinking, “Sure, it happens sometimes, but is it such a big deal?” Hold on to your seat. 70% of digital shopping carts were abandoned in 2021, and only 30% of customers actually ordered what they wanted. That’s an absolutely massive revenue loss for the sellers. Other sources suggest that the abandonment rate may be even higher, up to 84%. At least 15% of those carts can be recovered. How do you break the spell of abandoned carts and motivate your visitors to finish their purchase? Meet abandoned cart emails. They can help you reignite your customers’ interest and incentivize them to move forward with their order. Let’s find out what makes an effective abandoned cart recovery email (spoiler alert, you’ll need more than one). #OnlineMarketingStrategies #FunnelHacks #DigitalMarketingTips #BrunsonFunnelMagic #SEOandSalesFunnels #SocialMediaMarketingSecrets #LeadGenerationExpertise #ContentMarketingIdeas #ClickFunnelsCommunity #ConversionOptimizationHacks #AffiliateMarketingInsights #EmailMarketingStrategies #FunnelBuilderTips #DigitalAdsExpert #MarketingAutomationTools #Marketing https://lnkd.in/eyC_KpMf

Demystifying the Art of Abandoned Cart Emails “Sorry, I’m just looking around” is, probably, one of the worst phrases you can hear from a customer if you’re working in retail because it means a lack of buying intention. However, eCommerce has an equivalent of that, and that’s an abandoned shopping cart. You might be thinking, “Sure, it happens sometimes, but is it such a big deal?” Hold on to your seat. 70% of digital shopping carts were abandoned in 2021, and only 30% of customers actually ordered what they wanted. That’s an absolutely massive revenue loss for the sellers. Other sources suggest that the abandonment rate may be even higher, up to 84%. At least 15% of those carts can be recovered. How do you break the spell of abandoned carts and motivate your visitors to finish their purchase? Meet abandoned cart emails. They can help you reignite your customers’ interest and incentivize them to move forward with their order. Let’s find out what makes an effective abandoned cart recovery email (spoiler alert, you’ll need more than one). #OnlineMarketingStrategies #FunnelHacks #DigitalMarketingTips #BrunsonFunnelMagic #SEOandSalesFunnels #SocialMediaMarketingSecrets #LeadGenerationExpertise #ContentMarketingIdeas #ClickFunnelsCommunity #ConversionOptimizationHacks #AffiliateMarketingInsights #EmailMarketingStrategies #FunnelBuilderTips #DigitalAdsExpert #MarketingAutomationTools #Marketing https://lnkd.in/eyC_KpMf

Abandoned carts are a persistent challenge for many online retailers. The good news is that with the right email strategies, they can be turned into valuable conversion opportunities. One effective approach is to craft personalized and engaging abandoned cart emails. Start by reminding customers of the products they left behind, and consider adding a special offer to encourage them to complete their purchase. Simple yet effective! Utilizing clear and compelling visuals in your emails can draw the customer's attention back to the items they showed interest in. A well-timed follow-up can make all the difference in closing that sale. By implementing these strategies, brands not only recover lost sales but also enhance their customer relationships, demonstrating that they understand their audience's needs. What strategies have you found useful in reclaiming abandoned carts? Share your insights! https://lnkd.in/gCdD2FHu

Did you know that many website visitors leave without making a purchase? These "window shoppers" can still be valuable customers, but only if you reach out to them at the right time. These are some of my favorite emails to create these days. Browse abandonment emails are a powerful tool for re-engaging website visitors who have shown interest in your products but haven't converted yet. The article linked below provides a helpful guide on how to write and implement a browse abandonment email campaign, including important metrics to consider such as subject line, content, and timing. https://lnkd.in/egPaQ9ws #email #emailmarketing #emaildesign #ecommerce #marketingautomation

We doubled an ecom brand's email revenue in 30 days 📈 Here's how: Our results for Q2 are just in and turns out that we doubled a brand's email revenue just 30 days after they started with us. Now you might think I'm crazy but here's how we did it: The business (supplement brand) was doing about 200K/month with 16% coming from emails & sms. We saw that their best flows were the welcome series & the abandoned checkout flow - which is the case for 9/10 businesses, so nothing special here. [We changed 2 things, but in this post, I'll only go into detail about the abandonment automations. If I should publish part 2, comment 'part 2' below and I'll post the rest next week.] The issue we saw immediately was that the abandoned checkout was only sent to less than 5% of the site's traffic. So, what is the best way to make more money in this case? Correct, send to more people. But how if only 5% start to check out? By setting up triggers that go off earlier in the customer journey. In the customer journey, there are 4 steps that every customer HAS to go through in order to make a purchase. It's a funnel. 1. Active on site (They visit your website) 2. Browse Product (They view a product) 3. Add to cart (They add it to their cart) 4. Checkout started (They buy it) -> Placed order You start with 100% on step 1 and then lose a certain percentage on each step. So let's say 100 people visit your store, 85 look at products, 20 add something to their cart, 5 people start a checkout, and 2 people end up buying. Ofc the numbers vary but you get the idea. Now, 9/10 businesses only send an email to customers who abandon a checkout. What we did is, that we also set up flows for the 3 other steps. The purchase intent isn't as high as in the checkout and you also don't have the data of 100% of the customers that visit your page, but overall, the 3 additional flows pulled in just as much as the abandoned checkout email, which doubled the revenue from abandonment automations alone. __ I reached the character limit for this post but let me know if you want part 2 by commenting below and I'll make sure to post the rest of the case study for you in the coming days.

How to transform abandoned carts into sales with killer email subject lines. Abandoned cart emails are the unacknowledged heroes of e-commerce marketing. A potential customer leaving items in their shopping cart might feel like a lost sale. But did you know that a well-crafted abandoned cart email can recover up to 70% of these sales? The magic lies in the subject line. Here’s why: ✔ Creates urgency A subject line like “Your Cart is About to Expire!” instills a sense of urgency. This prompts customers to act quickly, reducing the chances of them forgetting about their cart altogether. ✔ Personalization works wonders Using the customer’s name or specific product details in the subject line makes the email feel tailor-made for them. For example, “John, Don’t Miss Out on Your Favorite Sneakers” can significantly boost open rates. ✔ Offers can seal the deal Sometimes, all it takes is a little nudge. Subject lines like “Enjoy 10% Off on Your Abandoned Items!” incentivize the shopper to complete the purchase. ✔ FOMO (Fear of Missing Out)* Making customers feel they’re missing out can be a powerful motivator. Phrases like “Popular Items in Your Cart Are Running Low!” tap into this psychology effectively. It's not just about sending reminders; it's about crafting a message that resonates and excites. Remember, the subject line is your first impression—make it count! What strategies have you found most effective for your abandoned cart emails? #emailmarketing #abandonedcart #emailsubjectlines

How to get more email opens than 96% of other e-commerce stores? Want to know something crazy? When doing outbound outreach with email. Testing subject lines is an extremely important process that gets tested many times. One key that gets used is Personalization. This is how my email open rate jumped from 12% to 58% overnight 👀 Here's the strange part and how it applies to e-commerce stores: Delete half the words most 'gurus' tell you to use. Let me show you what happened: Old subject line: '🔥 EXCLUSIVE OFFER: Don't Miss Out! 50% OFF All Products - Limited Time Only! Shop Now! 🛍️' → 12% open rate New subject line: 'Is your dog eating grass again, Sarah?' → 58% open rate Mind-blowing, right? Look at the name of the contact. Look how it's something about her dog. Look how it indicates a value to her for her dog who she cares for and loves. Think about it this way: Open Rate = (Personalization + Curiosity) / Word Count Here's what most people get wrong: They write emails like they're screaming at a stadium... When they should be whispering a secret to a friend. 3 weird rules: 1. No emojis in subject lines (shocking, I know). 2. Max 6 words. 3. Ask a question they NEED to answer. Remember my reader: Shorter = Better open rate In my testing, the best subject lines are just made of 1 word. Just make sure it relates to the email's content. It doesn't just apply to email marketing, but also to email outreach too if that's something interesting for you. Think about it: Which email would YOU open? A) '🔥 MEGA SALE ALERT! DON'T MISS OUT! 🔥' or B) 'Did you see what happened yesterday?' #EmailMarketing #Ecommerce #Marketing P.S. Using too many emojis in your subject lines? Share this before your next campaign 😉

Fix Your Front End and Back End Sales With ONE Thing -- This is going to be about how Email & SMS marketing solves a front end and back end issue for Ecom brands. I'm going to give you very actionable advice on how you can take this info and use it to your benefit. And on top of that, this will be somewhat short and very easy to comprehend, so you don't have to worry about wasting too much time on it. Let's begin with the front end issue that Ecom brands face... Now, the first issue is that your brand might not generate ENOUGH traffic. That's a large issue, but it's up to the ad agencies to help you with that. An equally large issue is HOW MUCH of your traffic is being converted into first time buyers. You can set up an email opt-in form + welcome series mechanism to immediately capture and convert a much higher percentage of the traffic that you're already PAYING for. You see, the typical ecom store conversion rate is 2-3%. That means 97-98% of traffic is wasted, and you just need to hope they buy through your original traffic sources. But if you have an opt-in form that converts 8% of site traffic to your list, and they immediately enter a welcome flow that converts 20% of those opt-ins into buyers over the course of a week or so... That's a massive value-add out of nowhere. Now for the back end issue... The last issue ecom brands face is that once they get buyers, they don't have a reliable system to turn them into repeat buyers. The reason this is important, is because customer retention is the key to profitability and sustained success for any brand or company. This is because when a customer buys on a repeated basis, you aren't paying to acquire that buyer through ad spend, thus taking away from your profit margin. Instead, they buy repeatedly, giving you a higher profit margin on the back end. How can you create a system to drive repeat business at a high level? This is done with a series of automated content, as well as consistent campaign content being sent out to the list every week. The automations you need to have in place are: First time buyers series Repeat buyers series VIP flow Customer win back SMS post purchase Abandonment flows Site abandonment Browse abandonment Abandoned cart Abandoned checkout But here's the thing, these flows need to be GOOD. They can't simply exist. They need to speak directly to your audience and have high level copywriting and design. How can you take action on this? Well, from a high level, the first step is getting an opt-in form and welcome series set up. Aim for a 7-8%+ CVR on your opt-in form and a 15-20% overall conversion on your welcome series. If you're able to hit those numbers, you're golden. As far as the back end issue goes, implement all the automations I mentioned with the bullet points above.

Do you need more sales due to abandoned carts? High-conversion email campaigns can help you recover lost revenue by combining trust-building, urgency, and irresistible offers. Let’s explore how to make your emails a must-click for hesitant shoppers. Start with social proof. Highlight customer reviews, testimonials, or product ratings to reassure buyers. Phrases like “Loved by Thousands” or showcasing user-generated content build trust and encourage conversions. Personalized product highlights based on what customers left behind in their cart can make your emails even more compelling. Create urgency to inspire action. Time-sensitive phrases such as “Your Cart Expires Soon” or emails with countdown timers create a sense of immediacy. Combine this with clear CTAs like “Complete Your Purchase Before It’s Gone” to guide customers toward finishing their transaction quickly. Offer exclusive perks. Discounts, free shipping, or bundle deals can give customers that extra nudge to complete their purchase. Phrases like “Unlock 10% Off Just for You” add a personalized touch that makes the offer even more appealing. To increase their effectiveness, emphasize the limited nature of these perks. Real-life success stories demonstrate the impact of these strategies. For instance, an online clothing brand reduced cart abandonment by 20% by including personalized product recommendations and a bold, singular CTA in their emails. These tactics show how the right mix of trust-building, urgency, and incentives can transform abandoned carts into completed sales. What strategies have worked for your campaigns? Read more: https://lnkd.in/eb_gsuU2 #EcommerceTips #EmailMarketing #CartRecovery #BoostSales #CustomerEngagement #MarketingSuccess

I’ve seen too many e-commerce brands stumble with their email and SMS campaigns. And they typically fail for the same few reasons. 📧 Reason 1: They focus on the wrong things. Success in email and SMS marketing is simple: deliver the right message, to the right people, at the right time.  List segmentation, email flows, and automations are essential to a healthy campaign. 📧 Reason 2: They miss the mark on communication. Effective email campaigns speak directly to the target audience. Knowing your ideal customer’s likes, dislikes, fears, and dreams is like having the answers to the test, helping you craft messages that resonate. 📧 Reason 3: They sell with logic over emotion Your customers buy with their heart and rationalize with their head. Say you’re selling a home safety system, don’t just highlight features—paint the picture of peace of mind and family safety. 📧 Reason 4: They neglect existing customers. Many brands put too much emphasis on attracting new customers with flashy front-end marketing. Nurture and educate your existing customers with thoughtful, ongoing email campaigns. 📧 Reason 5: They’re not working with us. Our clients enjoy an average 25% increase in revenue and a 40% boost in customer retention. All without lifting a finger or taking on any risk. If they don’t see profit, they don’t pay. Don’t miss the mark with your email and SMS campaigns anymore. Hit the link in the comments to get started.