Gadens’ Post

The FTC has now announced a final rule as it relates to the world of #reviews that influence online purchasing. This new rule prohibits: - Fake or False Consumer Reviews, Consumer Testimonials, and Celebrity Testimonials - Buying Positive or Negative Reviews - Insider Reviews and Consumer Testimonials - Company-Controlled Review Websites - Review Suppression - Misuse of Fake Social Media Indicators If you have a "strategy" for obtaining (or removing) reviews you should check it against this new rule. #ecommerce #FBA

This week, the FTC published allegations regarding how the previous collection and publication of “point-of-sale” reviews on Sitejabber may have been misleading to consumers. While the allegations seem new, they concern reviews collected prior to the significant platform changes we announced and implemented back in January 2024 to better align with the new FTC guidelines. We still believe that point-of-sale reviews offer valuable insights for both consumers and businesses. However, we recognize that consumer usage of reviews is constantly evolving, and standards for transparency must adapt accordingly. To better understand the context of the FTC's claims and the improvements we've made to address their concerns, please read our full response to the allegations below. Our response to FTC allegations: https://lnkd.in/g5TXB5Eu Our January 2024 product announcement: https://lnkd.in/gBZe8rdk

The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how #marketers can meet the new rules while still building trust. https://lnkd.in/gfYSDHBU

Attention subscription businesses & marketers: The FTC's long-awaited final Rule Concerning Recurring Subscriptions and Other Negative Option Programs is here, and it’s changing the game for subscription-based businesses. The new rule applies to nearly all negative option marketing – whether online, over the phone or in person. Paavana Kumar and Alexa Meera Singh break down everything you need to know, from strict “one-click” cancellation requirements to the penalties for non-compliance in our latest Advertising + Marketing alert. Stay ahead of the curve. Read the full analysis and make sure your business is ready! 📄 https://lnkd.in/e5ePvZJM #SubscriptionBusiness #MarketingLaw #NegativeOption #ClicktoCancel        

Following a comprehensive consultation into consumer transparency, I’ve summarised the latest amendments to the DMCC Bill announced by the government and steps retailers should be taking to ensure compliance.

🚨 Attention subscription businesses! 🚨 The FTC's long-awaited final "Click to Cancel" Rule is here, and it’s changing the game for subscription-based marketers. My colleagues Paavana Kumar and Alexa Meera Singh have broken down everything you need to know, from strict “one-click” cancellation requirements to the penalties for non-compliance in our latest Advertising + Marketing alert. Stay ahead of the curve. Read our full analysis and make sure your business is ready! 📄 https://lnkd.in/eZZfkj6f #SubscriptionBusiness #MarketingLaw #NegativeOption #ClicktoCancel

It's here! Great to see that the FTC just published the final text of Click to Cancel Rule with most provisions going into effect in 60 to 180 days. The initial process and draft text started in 2019, and it's been fascinating to see its evolution over the years. While it will require some changes to signup and cancellation flows for subscription businesses, I am happy to see that FTC has responded to brand concerns and important concessions were made. These include not mandating annual reminders and dropping a prohibition that made it harder to share alternative plans and value propositions. Although the rule is primarily consumer-centric, I hold the contrary belief that it will ultimately benefit brands and marketers in the long term. One, it will encourage marketers to be proactive about communication of brand value propositions, and utilizing data and personalization to enhance customer engagement to help customers derive maximum value from their product. Over time, this will accrue to the bottomline via higher brand loyalty and increase in LTV. Second, I think it will diminish consumer apprehension towards subscriptions and trials, which has been heightened by consumers experiencing years of  inconsistent messaging and unscrupulous actors. Exciting times ahead! https://lnkd.in/g3tgJrGJ

The Digital Markets, Competition and Consumers Act has been passed in the Government’s “wash-up” process, and will come into effect in Autumn 2024. The act is set to bring about reform to consumer protection laws and ensure fairer competition in the digi-tech industry, particularly addressing the dominance that a small number of tech companies hold over consumers and smaller businesses in the UK. #DMCC #DigitalMarkets #Competition #Consumers #UK

The Digital Markets, Competition and Consumers Act has been passed in the Government’s “wash-up” process, and will come into effect in Autumn 2024. The act is set to bring about reform to consumer protection laws and ensure fairer competition in the digi-tech industry, particularly addressing the dominance that a small number of tech companies hold over consumers and smaller businesses in the UK. #DMCC #DigitalMarkets #Competition #Consumers #UK

The Digital Markets, Competition and Consumers Act has been passed in the Government’s “wash-up” process, and will come into effect in Autumn 2024. The act is set to bring about reform to consumer protection laws and ensure fairer competition in the digi-tech industry, particularly addressing the dominance that a small number of tech companies hold over consumers and smaller businesses in the UK. #DMCC #DigitalMarkets #Competition #Consumers #UK