Gain Theory’s Post

Advertisers have immense power to impact how people view themselves and view their potential. Advertising can shift perceptions and change societal norms. Brands have the power, the budget, and the influence to create meaningful and lasting change. As a marketer, what impact do you want to leave? Tune in for more from my interview with Business Insider at #CannesLions2024: https://lnkd.in/gii8_WSv

Reposting Shelley Zalis’s powerful message because it resonates deeply with what I believe. Advertisers indeed have immense power to influence perceptions and drive societal change. However, with great power comes great responsibility. As marketers, our duty goes beyond just selling products or services; it’s about connecting authentically and ethically with our audience. We must prioritize thoughtful, intentional actions that reflect our values and make a positive impact on the world. In the rush to achieve success, it’s crucial to stay grounded in our purpose and remember why we started. For brand owners and builders, understand the power of the platform you choose, focus on your customers, and never lose sight of the heart behind your brand. Let’s use our influence wisely to create meaningful change that lasts. If this message resonates with you, please comment with your thoughts! #Leadership #BrandBuilding #EthicalMarketing

Exciting insights at the National Advertising Conference 2024. Join Idu Raphael as he explores 'Regulation in the Age of Shifts: Technology, Culture, and New Business Models.' Dive into how these forces reshape the advertising landscape and discover what it means for the future of our industry. Register here https://lnkd.in/dPgjnnrE #NAC2024 #NationalAdvertisingConference #AdvertisingTrends #Innovation #FutureOfAdvertising

Check out Marco Evans's perspective on the evolving landscape of media buying and the importance of transparency! When CMOs suspect excessive agency profits, it triggers audits and complaints about undisclosed margins. An ANA report shows major agency holding companies profit from media sales to clients. Surprisingly, there’s acceptance if the process is transparent. Principal-based trading, where agencies act as resellers and engage in cost arbitrage, can benefit marketers if managed with guidelines and regular audits. Today's brands have the expertise to navigate these arrangements, focusing on transparency and ensuring agency practices align with client interests. Read the full newsletter here: https://bit.ly/3y27lt2 #MediaBuying #Transparency #AdTech #PrincipalTrading #Advertising #Agency #DigitalMarketing

The changes that are occurring in advertising are ground-breaking and will transform the way in which companies sell to consumers. Hyper-personalization can drive enormous revenue growth for every business, but it depends on the ability of a company to harness their silo'ed data across the enterprise. If you're not already thinking about the changes that are happening, you're already behind. Marc Brodherson of McKinsey does a great job of highlighting the market forces at play.

At the 2024 Association of National Advertisers Media Conference, the Chief Brand Officer of Procter & Gamble and one of the most influential marketers in the advertising world, Marc S. Pritchard said, "Media grows markets." I couldn't agree more! Media investment is a revenue generator that can make markets bigger for you and grow your business. However, the current digitized media market is absolutely fraught with risk and waste. So how can you navigate through the obstacle course media to actually grow your business? With 3 Key Factors that give your business an incredible competitive advantage: 🔎 Transparency 🏆 Quality 📈 Optimization Learn how to harness these factors to your company's advantage: https://lnkd.in/gJNie9sZ #CompetitiveAdvantage #DigitalControl #BrandsDeserveBetterMedia #BetterMedia #MediaInvestment

Do you want to improve your digital ROI? Learn how at our webinar on closing the media ROI gap!

Take your Brand to the Next Level.  D2 Media is a Powerhouse Media Team that Drives Results through a Strategic approach, Buying the Latest Media to help your Business Grow. www.d2-media.com #marketingstrategy #growyourbusiness #resultsmarketing

Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has meticulously examined brand, media, and creative tactics over more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These insights into the evolving trends and strategies dictating the next era of advertising are too valuable to overlook. Dive in here: https://gag.gl/yQneuf

Explore the #FutureTitansofAdvertising! The team at MediaRadar, specializing in research and analytics, has meticulously examined the brand, media, and creative tactics across more than 30 channels, covering upwards of 95% of media expenditure in the U.S. These findings on trends and strategies poised to define the advertising landscape are too valuable to overlook. Dive in here: https://gag.gl/yQneuf