Game Marketing Genie’s Post

Why should marketers think of gaming as a premium environment?- Steve Ford, SVP, Advertising, talks to The Drum "Gaming isn't just the future of entertainment -it's the now and it’s the present. With 3.2 billion gamers globally and a market expected to grow to $189bn in 2024, brands have a unique opportunity to engage with a diverse and captive audience. "From esports tournaments to streaming and influencers, gaming fosters tight-knit communities that are open to all, allowing creativity to thrive and connections to deepen. In gaming, everyone is welcome to play, to make the journey from zero to hero, irrespective of gender, race, location, disability, background, or skill. "Brands tapping into this special ecosystem can authentically forge connections with the next generation - who are tech-savvy, fast-growing, and open for meaningful engagement - in a way that is unparalleled when compared to other channels." #gaming #advertising #esports #brand #brandstrategy #thedrum

💲 Gaming ads expanded to just under $7 billion in ad revenue in 2023. It's a category definitely worth a closer look for marketers. Reach your target audience among players with our gaming audiences. Choose from over 600 gaming segments we provide 🔥 ➡️ Contact us to get the full gaming taxonomy: team@oan.pl 📩 #gaming #advertising #report #segments #audiences #targeting

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Want to reach a wider audience of engaged gamers? Partnering with gaming influencers can amplify your message and boost your brand's presence in the gaming world. Learn how to choose the right influencers and create valuable content that resonates with gamers. Read more about maximizing brand engagement with gamers below ⬇ #GamingCommunity #BrandEngagement #Authenticity #MarketingTips

🇺🇸 Over 190 million Americans played video games regularly in 2023. It is a huge group of users that advertisers can easily reach in their campaigns 🎯 As gaming becomes increasingly popular, many brands from various industries have started targeting players. This is a valuable group, with higher-than-average spending power 📈 ✅ If you want to reach gamers, choose our segments on global platforms (The Trade Desk, Microsoft Advertising, Adform) or create custom ones, tailored to your campaigns - contact us at team@oan.pl #targeting #gaming #advertising #audiencedata

How operators can maximize brand awareness with DOOH and Audio ads, by Sportradar https://lnkd.in/dWFi8_k2 (ST Gallen).- Amidst the fierce competition amongst betting and gaming operators to acquire new customers, success often relies on a brand being known. Yet, establishing a strong brand presence with a target audience can be a daunting task with traditional awareness channels requiring significant budgets and having limited targeting. #sportradar #bettingsoftware #sportsbook #sportsgaming #sportsbetting #onlinebetting #betting #bettingsolutions #virtualsports #onlinecasino #onlinegambling #onlineplatform  Sportradar

🎮 Top 3 Gaming Trends on YouTube in 2025 🎮 If you’re planning an influencer marketing campaign or want to better navigate the gaming ecosystem, staying on top of trends is crucial. We’ve analyzed our CreatorDB database to uncover 3 key YouTube Gaming trends marketers need to know: 1️⃣ Gaming Streams Drive High Engagement Gaming streams are capturing audiences like never before, with an average engagement rate of 6% per video. 2️⃣ Sports Gaming Is Taking the Spotlight The sports gaming audience is growing faster than 94% of other gaming content categories. 3️⃣ Casual Gaming Is Thriving Casual gaming content ranks in the top 15% for subscribers and views per video, making it a must-watch space. Want deeper insights? Our API provides in-depth analytics on gaming and other content categories to help you plan smarter campaigns. Don’t miss out—explore the data today! #gaming #youtubemarketing #influencermarketing #esports #streaming

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📊 Over 190 million people in the US play video games. And they are not teenagers. The average American player is 36 years old 🎮 🎯 You can easily reach your target audiences within gamers, who are a valuable group for marketers worldwide. Check our gaming taxonomy and reach the right group in your campaigns. ✅ Contact us to talk about how to reach gamers in your target markets: team@oan.pl #gaming #advertising #gamers #players #targeting #audience #GlobalGamingAudiences

Think Gamers Aren’t Interested in Sports? Think Again! Gamers are not just dedicated players—they’re also passionate sports fans. This makes gamers a prime target for sports brands aiming to reach new customers and boost engagement. At NEO, we have the insights and tools to connect you with this engaged audience. Our gaming ad solutions not only target sports enthusiasts but also allow you to reach them within specific games based on genre and game themes. This precision targeting ensures that your message resonates with the right people at the right time. Explore how our tailored gaming ads can drive your brand’s visibility and elevate your impact. #SportsMarketing #GamingAds #AudienceEngagement #NEO #DigitalStrategy #MarketingInnovation #AdTech #CustomerAcquisition #SportsFans #GamingCommunity #TargetedAdvertising #DigitalMarketing #BrandGrowth #PrecisionMarketing #GameGenreTargeting