NOT ASKING FOR MONEY, just sharing an interesting thought.
Cool prizes don’t motivate people to share your brand/idea/cause or whatever else you are trying to promote.
My football club, the Judean Rebels, is made up of multiple tackle and flag teams with hundreds of players and former players.
I made an offer to the team captains:
Whichever team raises the most money for our go-fund-me would get a customized pair of Air Force Ones.
The mock-up looked sweet.
The team captains were pretty into it.
I thought it would be a home run.
But then we ran into our first major problem:
We couldn't convince any of the players to commit to raising anything.
And the captains gave up.
The result? 24 donations reaching about $1,500.
So early this year my friend Daniel Freishtat reached out to me and asked me if I wanted to run a peer-to-peer fundraiser using CauseMatch.
I told him I know everything about peer-to-peer, and believe me, it’s not for us.
But we met anyway, and within a few minutes, we uncovered 5 different huge mistakes I had made.
And what we could have done.
So I took them up on it.
And we’ll see if we can beat that $1,500 raised.
And I am going to show you exactly how we do it in the following weeks.
#fundraising #nonprofit #football
VP, Small Business Ambassador at M&T Bank. "Bootstrap Provider" Creator of The Nationally recognized 0 to 100 Small Business Accelerator
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