Ganesh Shanmugam 👑’s Post

LinkedIn isn’t what it used to be. The days of simply connecting and hoping something sticks? Long gone. The platform has evolved, and so have the strategies that drive real results. If you’re still using a 2021 approach, you’re missing out on LinkedIn’s current benefits. But don’t just take my word for it—ask Gary Vee. 😉 Your profile? It should act like a sales page—like Fletcher’s shake on a good day. Your content? It needs to draw people in like a magnet—just like a perfect Fletcher’s drop. Your connections? They’re a goldmine waiting to be tapped—like Fletcher’s roll into the end zone. Most people are still treating LinkedIn like a networking app from years ago. They’re connecting, posting, and hoping for the best. And they’re getting nowhere fast. So, what’s really changed? LinkedIn now rewards those who show up with intention, deliver real insight, and engage like they mean it. The days of posting and praying are over. You need a strategy that cuts through the noise, builds genuine relationships, and turns those relationships into business. Why am I telling you this? Because this week, I’m sharing a training video that breaks it all down. Here’s what you’ll get: Why your LinkedIn profile should be treated like a sales page that actually converts. The key features you need to drive real engagement and grow your business. How top LinkedIn influencers are dominating and how you can, too. No fluff. Just actionable insights you can start using immediately. Want in on the training? Comment below or message me with "EVO" to get the link for the PDF worksheet and video.

How to Get Clients on LinkedIn: My Proven Strategy! Want to attract clients on LinkedIn like a magnet? I'll walk you through my step-by-step process. 1. Optimize Your LinkedIn Profile   ↳Your profile is your sales funnel. → Cover Photo: Make it targeted and clear about what you do. → Headline: Optimize it to highlight your value proposition. → Link: Direct visitors to your email list or offer. → Featured Posts: Tailor them to attract your ideal clients. → Content Feed: Ensure it showcases your expertise. 2. Daily Engagement for Inbound Strategy →Add new connections in your market every day.  ↳For me, that's coaches and influencers. →Consistent content is key. I post twice daily: ↳ Morning Post (7 AM): Medium to long-form content, often derived from my emails. ↳ Evening Post (5 PM): Short, punchy updates or tips. ↳ If daily is too much, aim for at least three posts a week. Quality and relevance are crucial. 3. Content as Your 24/7 Salesperson → Your content nurtures leads and builds trust. → Without content, closing deals is harder. → Your posts serve as mini salespeople, reaching thousands without direct interaction. 4. Outbound Strategy: Knocking on Digital Doors → Proactively reach out to potential clients. → Personalize your connection requests. → Lead with value: Share a useful piece of content, not just a pitch. 6. Tracking and Following Up →Use a simple Google Sheet to track your leads and conversations. →Mark positive conversations and follow up. Did you find these tips useful? Share your thoughts in the comments. ----------------------------------------- Looking for new ways to attract leads  and clients on LinkedIn? Click follow ➕ for innovative strategies that work  better than your morning coffee!☕ -----------------------------------------

🎯 Defining Your Target Audience on LinkedIn: The Key to Attracting the Right Clients One of the biggest mistakes I see professionals make on LinkedIn is trying to appeal to everyone. The truth? If you’re talking to everyone, you’re talking to no one. 🚫 To thrive on LinkedIn, you need to laser-focus on your ideal audience. Here's how: 1️⃣ Understand Their Pain Points What keeps your dream clients up at night? What are their challenges and desires? The better you understand their problems, the better you can position yourself as the solution. 2️⃣ Define Their Demographics Are you targeting CEOs of tech startups, small business owners, or marketing managers at enterprise-level companies? Get clear on the basics—age, industry, location, and job title. 3️⃣ Align with Their Goals What results are they looking for? Show them how your expertise bridges the gap between where they are now and where they want to be. 4️⃣ Speak Their Language Your tone, content, and even the emojis you use should resonate with your audience. If you’re targeting C-level executives, keep it polished. For creatives, lean into personality. 5️⃣ Be Consistent Your posts, profile, and messaging should all reflect who you’re speaking to. This builds trust and familiarity, increasing the chances that the right people will reach out. 🔑 Bonus Tip: Look at your existing network. Who’s engaging with your content now? Use that data to refine your approach! 🚀 If you want to consistently attract clients who are eager to work with you, it starts with clarity. Take the time to define your target audience, and LinkedIn will become your most powerful lead generation tool. 👉 Your Turn: Repost this to help others get laser-focused on their LinkedIn strategy. 💡 📅 Ready to take your LinkedIn game to the next level? Book a FREE consultation through the link in my bio—I’ll help you define your audience and create a tailored strategy to grow your presence. Let’s make LinkedIn work for you! 💼

How to Grow Your Business on LinkedIn ?😯 LinkedIn isn’t just a platform for job seekers and recruiters; it's a powerful tool for businesses to connect, engage, and grow. Here are some effective strategies to help your business thrive on LinkedIn: 1. Optimize Your Company Page:- Ensure your LinkedIn Company Page is complete and represents your brand well. Include a professional logo, an engaging cover image, and a compelling company description. 2. Share Valuable Content:- Post regularly about industry news, company updates, and insightful articles. Sharing valuable content positions your business as a thought leader in your field. 3. Engage with Your Audience:- Respond to comments, join relevant groups, and participate in discussions. Engagement builds relationships and trust with your audience. 4. Leverage LinkedIn Ads:- Utilize LinkedIn’s advertising platform to target specific industries, job titles, and companies. This can help you reach decision-makers who are crucial to your business. 5. Utilize LinkedIn Analytics:- Track your page performance and understand your audience better with LinkedIn Analytics. Use this data to refine your content strategy and improve engagement. 6. Network Strategically:- Connect with potential clients, partners, and influencers. Personalized connection requests can open doors to meaningful business relationships. 7. Showcase Your Expertise:- Publish articles on LinkedIn to share your expertise. Well-written articles can drive traffic to your website and increase your credibility. 8. Host LinkedIn Live Events:- Engage with your audience in real-time through LinkedIn Live. Webinars, Q&A sessions, and live product demonstrations can increase your visibility and engagement. 9. Use LinkedIn Groups:- Join and participate in groups related to your industry. This is a great way to connect with like-minded professionals and potential clients. 10. Highlight Customer Success Stories:- Share testimonials and case studies. Showing how your product or service has helped others can attract new clients. 🚀 Ready to take your LinkedIn game to the next level? Implement these strategies and watch your business grow. Let's connect and share our journeys! #linkdingrowth #seo

10 Lessons from "The Power Formula for LinkedIn Success (Fourth Edition - Completely Revised): Kick-start Your Business, Brand, and Job Search" by Wayne Breitbarth: 1. Define Your Goals: Clearly outline what you want to achieve on LinkedIn, whether it's landing a new job, attracting clients, or growing your brand awareness. This will guide your activities and help you measure success. 2. Craft a Magnetic Profile: Invest time in crafting a compelling profile that showcases your expertise, experience, and value proposition. Use relevant keywords and optimize your profile for search visibility. 3. Network Effectively: Build and engage with a strong network of connections relevant to your goals. Join groups, participate in discussions, and actively connect with potential clients, influencers, and industry leaders. 4. Become a Content Creator: Share valuable and insightful content that attracts your target audience. This could include articles, blog posts, infographics, videos, or even live streams. 5. Leverage the Power of Recommendations: Encourage satisfied clients and colleagues to write recommendations for you on LinkedIn. This builds trust and credibility with potential employers or clients. 6. Utilize the Search Function: Master the advanced search features on LinkedIn to identify specific individuals and companies relevant to your goals. 7. Personalize Your Communication: Avoid generic messages and tailor your outreach to each individual you connect with. Take the time to understand their needs and interests. 8. Track and Analyze Results: Monitor your LinkedIn activity and analyze key metrics such as profile views, engagement, and website traffic. This will help you identify what's working and what can be improved. 9. Be Consistent and Patient: Building a successful presence on LinkedIn takes time and effort. Stay consistent with your activity, keep your profile updated, and continue to share valuable content. 10. Focus on Building Relationships: Remember, LinkedIn is about building genuine connections and relationships, not just generating leads. Focus on providing value to your network and fostering long-term relationships.

My 1 takeaway from visiting LinkedIn HQ: Social media drives revenue. Period. Here’s what I mean 👇 Talking with the LinkedIn crew, I learned that 76% of sales reps who use LinkedIn outperform their peers. 76% ! Social media isn’t just an awareness channel. It’s a performance channel too. Yes, you need the right tech stack, flywheels, and insights via social listening (cough cough Hootsuite), along with an A+ social selling strategy. But you also need a culture where everyone in your organization is encouraged to post on social media, especially your sales teams. To create that culture, it starts from the top. CEOs and leaders, here’s your call to action: Just post. Set the example. It’s scary trust me! But the price of missing out on the business impact is scarier. Also I just realized the Linkedinception of filming content for Linkedin about the topic of creating content on LInkedin… from Linkedin HQ. 😜  Wild! For the comments: What’s the biggest thing stopping you from being more active on Linkedin? Let’s workshop it! -- ✋ Hey, I’m Irina, CEO / Chief Owl at Hootsuite 🤝 I write about using social media to drive business impact through social relationships (with some feather-ruffling takes along the way!)  🛎️ Follow me → Irina Novoselsky ← for more posts on making social media work smarter for your business.

Growing Your LinkedIn Account: Strategies for Success. LinkedIn is a powerful platform for professionals, businesses, and entrepreneurs to connect, share ideas, and grow their careers. With over 850 million users, standing out and growing your LinkedIn account requires a strategic approach. Here are key steps to help you expand your professional network and increase your visibility on LinkedIn. 1. Optimize Your Profile Your LinkedIn profile is often the first impression people have of you professionally. Ensure it's complete, up-to-date, and showcases your skills, experience, and achievements. Use relevant keywords in your headline, summary, and skills section to improve visibility in searches. 2. Content is King Publishing valuable, relevant, and consistent content is crucial for attracting and retaining a clearly defined audience. Share articles, insights, and experiences related to your industry. Utilize LinkedIn's publishing platform to share longer-form content. 3. Engage with Others Engagement is a two-way street. Actively participate in discussions by commenting on posts, sharing relevant content, and asking thoughtful questions. This helps build relationships, establishes you as an authority in your field, and encourages others to engage with your content. 4. Leverage LinkedIn Groups Joining and actively participating in LinkedIn groups related to your industry can significantly expand your reach. Share your expertise, provide valuable insights, and engage with others' content. This can lead to new connections, opportunities, and increased visibility. 5. Network Strategically Don't just connect with anyone; focus on building meaningful relationships. Identify influencers, peers, and potential collaborators in your industry. Personalize your connection requests and messages to start building genuine connections. 6. Consistency is Key Regularly posting content and engaging with your audience keeps your profile active and attractive to potential connections. Use LinkedIn's scheduling feature or third-party tools to plan your content in advance. 7. Analyze and Adjust LinkedIn provides analytics for your posts and articles. Use these insights to understand what works best for your audience and adjust your content strategy accordingly. Conclusion Growing a successful LinkedIn account requires effort, strategy, and consistency. By optimizing your profile, creating valuable content, engaging with your audience, and strategically networking, you can significantly expand your professional network and increase your visibility on LinkedIn. #linkedinoptimization #linkedinconnect #growth #development

1 billion LinkedIn members across 200 countries...But not everyone is grown here. Do you know...Why? Like every platform, LinkedIn works with a 'strategy' to ↬ create content ↬ build a brand ↬ seek a job ↬ build a network ↬ grow among 1B Are you using this platform for what it's built for? OR roaming aimlessly? Well, it's the time, when you do not need any hard-and-fast rules. Just move smartly and strategically... And leverage #AI to make your growth easy and steady. So, here I'm gonna share with you FIVE AI-powered tools that ensure your growth on LinkedIn with minimum effort. Yeah...You read right Let me brief them! 👇 1️⃣ 𝗧𝗮𝗽𝗹𝗶𝗼 To streamline your LinkedIn content strategy, Taplio helps 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘦 𝘱𝘰𝘴𝘵 𝘪𝘥𝘦𝘢𝘴, 𝘴𝘤𝘩𝘦𝘥𝘶𝘭𝘦 𝘱𝘰𝘴𝘵𝘴, and 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵. Since, consistent, high-quality content is key to growing your presence, and this AI-powered tool ensures you’re always active and relevant. 2️⃣ 𝗟𝗲𝗺𝗽𝗼𝗱 If you want to boost your LinkedIn visibility by 𝘢𝘶𝘵𝘰𝘮𝘢𝘵𝘪𝘯𝘨 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 through engagement pods, Lempod can help you. Members of these pods like and comment on each other’s posts, which increases the reach of your content, helping you get more views and connections. 3️⃣ 𝗭𝗼𝗽𝘁𝗼 Zopto automates LinkedIn outreach by targeting specific users based on your criteria (industry, job title, etc.). This accelerates your 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘨𝘳𝘰𝘸𝘵𝘩 and 𝘭𝘦𝘢𝘥 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘰𝘯, helping you connect with the right audience faster. 4️⃣ 𝗖𝗿𝘆𝘀𝘁𝗮𝗹 𝗞𝗻𝗼𝘄𝘀 Crystal Knows uses AI to 𝘢𝘯𝘢𝘭𝘺𝘻𝘦 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦𝘴 and 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘪𝘦𝘴, allowing you to personalize your outreach. Tailored messaging improves your connection rates, helping you grow your network more effectively. 5️⃣ 𝗦𝗵𝗶𝗲𝗹𝗱 Shield provides detailed analytics on your LinkedIn performance, from 𝘦𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘳𝘢𝘵𝘦𝘴 to 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳 𝘨𝘳𝘰𝘸𝘵𝘩. These insights help you understand what’s working and optimize your content strategy, leading to better visibility and faster growth. Remember! Nobody stops you from growing, except YOU...just give these AI tools a try today and see how you 𝗕🤑🤑𝗠. 📌 Want a clear roadmap for LinkedIn content strategy? Slide my DM :) P.S. How long have you been on LinkedIn? P.S.S. Are you relying on any tool to grow here?

LinkedIn is the most professional social media platform, with over 450 million professionals using it worldwide. It generates more than 80% of a business's social media leads and is mainly focused on B2B connections. This makes LinkedIn a key part of any social media strategy. 1️⃣Improve your LinkedIn profile: Think of your LinkedIn profile as a supercharged resume. It lets you highlight your experience in a more interactive way than just listing your work history and education. To make your profile stand out, you can include: a) Status updates b) Articles c) Videos and presentations d) Recommendations e) Projects f) Skills and expertise g) Publications h) Volunteering and causes i) Courses, awards, and certifications 2️⃣Create a Company Page: A company page shares your business story, highlights your products and services, and keeps followers updated. It can also help you recruit new employees. To improve your company page, focus on: a) A strong banner image b) Showcasing products and services c) Posting status updates d) Highlighting career opportunities 3️⃣Post engaging content: Posting regularly on LinkedIn helps you reach and engage with your audience. There are three types of posts on LinkedIn, and using all of them effectively is key. It’s important to create content that stands out and meets the needs of your audience. According to LinkedIn, it takes around 10 pieces of content to get one conversion. 4️⃣Use LinkedIn's Matched Audience feature: LinkedIn has introduced a tool called Matched Audience that helps you target a specific and profitable audience. You can create sponsored content, text ads, or send targeted messages through Sponsored InMail. This tool also lets you retarget visitors who are already in your sales funnel. #MarketingGrowth #GrowthTips #MarketingStrategy #BusinessGrowth #DigitalMarketing #MarketingTips #GrowthHacking #LeadGeneration #ContentMarketing #GrowthStrategy #MarketingInsights #GrowthMarketing #BrandGrowth #OnlineMarketing #SocialMediaMarketing #SEO #MarketingIdeas #MarketingSuccess #SalesAndMarketing #MarketingInnovation #BusinessTips #CustomerGrowth.#EmailMarketing #MarketingForGrowth #ConversionRateOptimization #BrandStrategy #InboundMarketing #MarketingGoals #PerformanceMarketing #MarketingExecution.

I made it a goal a few months ago to post consistently on LinkedIn, and the results have been amazing... I'm getting more leads, more connections, and more visibility. As a business owner, you've probably heard about using social media for marketing, but how do you choose the right platform that delivers real ROI? Let’s cut through the noise and look at why LinkedIn isn’t just another social media platform: ✅ LinkedIn is the #1 organic social media platform for content marketers. An impressive 96% of marketers actively use it to connect with their audience. Facebook follows behind at 76%, and Twitter at 70%. ✅ LinkedIn is where meaningful business connections transform into opportunities. Decision-makers spend 2x more time on LinkedIn than other platforms. It provides the ideal platform for establishing significant professional connections with other companies. ✅ 95% of B2B marketers leverage LinkedIn as a core component of their content strategy. Having higher engagement rates compared to other social platforms and direct access to industry leaders and decision-makers. The data is clear – LinkedIn isn’t just another option, it's a necessity. So, what’s the way forward? ✅ Optimize your LinkedIn account or business page for maximum impact. ✅ Share valuable, niche-specific content and industry insights ✅ Engage meaningfully with your target audience ✅ Post consistently (3-4 times per week). ✅ Build relationships through strategic DM outreach It’s not too late to start today; waiting until tomorrow might cost you valuable opportunities. While your competitors are spreading themselves thin across multiple platforms, you can focus on the one that actually delivers results. P.S.: You’re not just joining another social network – you’re investing in your business’s future. Find this valuable? Kindly share ♻️ with for your followers to gain from...