GapMaps’ Post

Location intelligence specialists, GapMaps, have announced the launch of Impact Analysis, a new tool within GapMaps Live, designed to help brands evaluate the potential effects of new physical locations on their existing networks. Industries set to benefit from the actionable insights offered by Impact Analysis include quick-service restaurants, retail, fitness centres and gyms, and lifestyle and entertainment venues. When assessing potential locations for new premises, Impact Analysis accounts for critical external factors such as road networks, physical barriers, drive-time routes, and customer trip patterns. This comprehensive evaluation equips network planners with detailed projections of how a potential location may influence existing sites, empowering them to make informed, strategic decisions and avoid cannibalisation. Anthony Villanti, GapMaps Managing Director and Founder, brings more than 30 years’ experience in network planning. He explains the significant benefits Impact Analysis can have in assessing new locations. “For retailers, franchise owners and network planners, location decisions are critical to success. In such competitive markets, there’s no room for suboptimal choices, which can have long-term repercussions on profitability, often making recovery a challenge,” said Villanti. The GapMaps Impact Analysis tool uses mobile device data to simulate customer journeys to current locations, enabling network planners to evaluate the accessibility of new locations for existing customers. #locationintelligence #mobiledata #retailplanning https://lnkd.in/gvG5kjWa