Garage Stories’ Post

#TIPS #Storytelling - How to tell relevant stories This series of TIPS are a recap of some of the best "learn-by-breaking" insights that we've gathered in the last 7 years running innovation labs, workshops and think tanks around #storytelling #innovation #community and #technology >> 2/3 How do you like your coffee? Stories are like coffee. We are like it in different ways, but we all love that barista that knows what we want (rather need if we are talking about coffee) before we ask for it. And of course there’s good coffee, ok coffee and bad coffee, still, the how matters above all. This is good storytelling: tailored to every audience to make it relevant. So how do you know what coffee does your audience need? How do you tailor your story? You make it about them, not you. You understand what is relevant to them. What do they seek ultimately? What are they dreams? What do they want to be when they grow* up? Once you know this, you can pour a coffee exactly as they like it: with milk, sugar and a dash of cacao. Game: Think about a friend or relative. Think about your favourite coffee shop. Think about how would you convince them that they will like that coffee shop. Try not to explain why you loved it and try to put yourself on their shoes, what could they convince them to try it? Comment or DM! We would love to hear your stories! #coffee #storytelling #newmedia #xr #entrepreneurship #innovation #garagestories _________ Broader vision about our journey into #Storytelling > We started our journey with Garage Stories delving into the unchartered territory of immersive storytelling, a new form of media where there’s not frame and where the relationship between the creator and the audience is completely shifted; the audience is part of the story not just a mere spectator. In this landscape, where there’s no longer a restrictive frame, directing attention becomes an art of ingenuity; one must coax rather than command, for now, every corner is theirs to explore. The first methodological tools we ever designed at Garage Stories, were aimed at crafting strategies to build compelling audience’s journeys inside this new immersive worlds. Little did we fathom that this approach would unveil profound insights into the essence of storytelling itself: your story is never about you, but about your audience, a mirror reflecting their desires and dreams. You have to know it all, but you must only show the pieces that are relevant to your audience, and place them in a way that takes them in a journey  that you’ve carefully planned while keeping the believe that they are making their own choices.

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