Garbergs reposted this
How can music transform the way we experience food? Lidl Sverige KB, in partnership with Clear Channel Sweden, has explored this idea in their latest DOOH campaign. Through a creative blend of #digitalOOH, 3D mapping, and the enchanting melodies of the Royal Philharmonic Orchestra, they’ve brought to life the concept that beautiful music can positively affect the growth and taste of fruits and vegetables—right on their farms. 🌿🎶 #CreativeMarketing #Sustainability #BrandExperience
Thank you for the kind words! We are truly happy that you appreciate the outcome of the campaign we developed together with Naive. and Lidl Sverige KB. It has been a great experience working on such a creative idea where music and food come together in a unique way 🎵 🍅 🥒
Impressed by this innovative campaign from Lidl and Clear Channel! Combining 3D mapping and the Royal Philharmonic Orchestra to explore how music can influence the growth and taste of produce is truly creative. A great example of how art and technology can elevate brand storytelling.
Founder Smart Digital FZ-LLC, resident in5 Dubai | Owner – Smart Technology Europe s. r. o. | Founder - Smart Digital Ltd | Founder & CEO - SMART Technology | Entrepreneur in DOOH (digital out of home)
5moIt's great when brands try to stand out not by the volume of advertising information, but by creativity.