Architecting future-proof data systems for 7+ figure DTC brands | Data Strategy & Infrastructure Consulting | Founder @ audienceos
Your Data Infrastructure (or lack thereof) Is Costing You BIG TIME This simple adjustment led to 110% more purchases and a 33% reduction in Cost Per Purchase. What was the change? Was it new creatives? Nope. Was it new copy? Nope. Was it simplifying their offer? Nope. The real game changer? Hiring our team of specialists to optimize the D A T A infrastructure & strategy Your Data Infrastructure is the foundation of ALL your marketing and growth activities & a robust first-party data strategy is crucial for your growth efforts. Here's the issue. . . Marketing and growth teams are stretched thin— managing clients, creating content, testing creatives, developing strategies—the list goes on. And what inevitably happens is that the very foundation of all of their efforts is left unmanaged. The consequences of neglecting your data infrastructure and data strategy include: > Erratic ad performance > Rising acquisition costs > Missed growth opportunities All of which directly impact your bottom line. After the release of iOS 14.5, brands have adopted a variety of strategies to overcome tracking and data challenges, typically falling into three main categories: Bucket 1: Ignore the need for effective first-party data systems & endure rollercoaster ad performance. Bucket 2: Use standard CAPI through platforms like Shopify. Better than nothing, but still limited and will never deliver optimal performance. Bucket 3: Rely on tracking, CAPI or attribution tools just because a well known podcast or thought leader recommends it. Spoiler alert. . .most of these tools are just glorified tag managers. Most of our clients come to us from Bucket #3—using tracking, CAPI, or attribution tools recommended by influencers or podcasts. When they put these popular solutions to the test against us, we've never been outperformed. Upgrade your data strategy today with audienceOS & join our clients who experience: ✅ More consistent ad performance ✅ Lower costs per acquisition ✅ Enhanced ability to scale Bottom line, an optimized data strategy & infrastructure are no longer 'nice-to-haves'—they’re essential for consistent, predictable growth. Don’t let your data infrastructure be your Achilles’ heel. Invest in your data infrastructure today & unlock massive growth and stability for your brand or clients. Comment below or send me a DM & let's see how much more profit we can help you squeeze out of your paid acquisition efforts.
