Creative Director │ UX/UI Designer — Specializing in building captivating design systems and telling stories that build brands.
The most common mistake I'm seeing new brands make is vastly underestimating just how consistent you have to be to break through the noise. I don't care what kind of budget you have to work with. Customers have 200 other chirping sirens battling for their attention every day. Drop the 90 options. Drop the 20 color varieties. Drop the 17 service packages. Consistent. Visual. And. Emotional. Impact. What do you do better than everyone else in the world? What story do you tell better than anyone else in the world? What big idea gets you out of bed with more fire than anyone else in the world? What's the emotional impact you want to leave on the world? Build the brand and your business on that... ... and show up each and every day to tell the story. #design #designthinking #missoula #montana
Logo Designer
1moEveryone out there are trying to grab the attention of the customers. It's the only thing to get noticed it to clarify the message through a story where customers are the heroes. Otherwise the customers will listen only chirping. Great insight, Sampson. Thanks for sharing this. 💕