Gauri Kasautyar’s Post

Ultra Media & Entertainment is set to captivate Marathi-speaking audiences with the introduction of ‘Ultra Jhakaas Fridays.’ This innovative campaign promises a diverse array of superhit movies across various languages, including Hollywood blockbusters, all expertly dubbed in Marathi.... Read More At:- https://lnkd.in/gEzNzRke Ultra Media & Entertainment Pvt. Ltd. #marathi #audience #ultrajhakaas #campaign #movies #hollywood #Blockbusters #news #NewsUpdate #newsfeed #dailynews #IBWNews

INCREDIBLE!! Bhool Bhulaiyaa 3 pulls in a staggering ₹36.6* crore on day one! From a business lens, this isn’t just about star power (though Kartik Aaryan, one of my favs, totally steals the show🤭). The film’s success lies in its meticulously planned strategy—a mix of market timing, digital marketing, and understanding audience demand. 🎬 Releasing just ahead of a long weekend, they maximized footfall potential. 🎬 The film’s digital campaign smartly engaged younger audiences on platforms they love, creating a ripple effect that drove massive foot traffic to theaters. 🎬 And let’s not overlook the economics here—strong early numbers often drive investor confidence, secure longer screen slots, and ultimately snowball into higher returns. What’s your take? Is it star power, timing, or marketing that makes a film a BIG hit? PS: you can hear the bhool bhulaiyaa sound track while reading this haha #Bhoolbhulaiyaa3 #digitalmarketing #filmindustry #marketunderstanding

Why are classic movies being re-released in Indian cinemas? It’s not just nostalgia – it’s smart marketing! 🎬✨ In today’s digital world, where OTT platforms dominate, re-releasing iconic films taps into the emotional connection people have with these stories, transforming a simple movie outing into an *event*. For fans, it’s a chance to relive those unforgettable moments on the big screen, while younger audiences get to experience them for the first time in theaters. From a marketing perspective, re-releases create buzz and drive footfall, especially when tied to anniversaries, festivals, or exclusive screenings. Brands can jump in, offering collaborations, merchandise, and promotions, turning these events into opportunities for unique audience engagement. Plus, who doesn’t love the thrill of watching their favorite film with a packed house? In a way, it’s a win-win: keeping cinema culture alive while giving marketers a fresh canvas to connect with audiences. #MovieMagic #CinemaRevival #NostalgiaMarketing #EventMarketing #FilmReRelease #TheaterExperience #BrandEngagement #MarketingInnovation #AudienceEngagement #ContentStrategy #DigitalMarketing #CinematicExperience #PopCulture #BrandCollaborations

Houseful Boards Return to Tamil Nadu Theatres! 🔥🔥 Huge congratulations to the cast and crew of Aranmanai 4! The horror-comedy has taken the box office by storm, grossing over ₹50 crore worldwide and bringing much-needed cheer to the Tamil film industry. This success story underscores the power of regional cinema and audience demand for compelling content. ✨✨✨ We're seeing the iconic "houseful" boards back outside theatres across Tamil Nadu – a sight that brings a smile to every cinephile's face! But this isn't just about entertainment ❌❌ #Aranmanai4 ‘s success is a wake-up call for advertisers! 👉👉Here's why you should be focusing on hyperlocal marketing right now: ✅ Engaged audiences: With regional blockbusters like Aranmanai 4 bringing audiences back to theatres, the potential for targeted advertising is immense. ✅ Stronger brand connect: Hyperlocal marketing allows you to tailor your message to resonate with specific communities and cultures, fostering deeper brand connections. ✅ Rising regional power: The success of Aranmanai 4 reflects a growing trend – regional cinema is thriving! Don't miss out on this opportunity to reach a highly engaged and loyal audience base. The time to act is now! 👈👈👈 Seize the momentum and leverage the power of hyperlocal marketing to connect with your target audience in Tamil Nadu and beyond. Choose your cinema advertising partner carefully! Think South, Think Qube Cinema Network ———- Follow Mayank for more such insights | #Aranmanai4 #TamilCinema #BoxOfficeSuccess #HyperlocalMarketing #Advertising #EngageYourAudience

Cinema Footfalls Surge Ahead: Big Opportunities for Brands on the Big Screen🎥 With blockbusters like #Jailer, #Kalki, #RRR, and #GOAT already drawing over *120 million* footfalls, the magic of cinema is stronger than ever! 🍿✨ And it’s only getting better... Our ProCat Predictor estimates a staggering *70 million* footfalls for the upcoming biggies like Devara (starring Jr. NTR) and Vettaiyan (featuring Rajinikanth and Amitabh Bachchan). These cinematic juggernauts promise to sweep the box office and ignite audience excitement across the nation! 💥 Now is the time to make your brand shine! 🌟 Leverage the power of cinema advertising to capture massive audiences in a way that’s personal, engaging, and larger than life. From action-packed blockbusters to fan-favorite stars, the big screen remains the ultimate platform to create brand awareness like never before.   Don't miss this opportunity to align your brand with cinematic success! 🚀 Siddharth Bhardwaj PRAVEEN PAHUJA Sachiin Guptaa Madhur Garg #CinemaAdvertising #BrandAwareness #BoxOfficeHits #ProCatPredictor #BigScreenMarketing #UFOMoviez #Devara #Vettaiyan  #ProCAT #PowerofData

Bollywood Beware: Indian Audiences are Done with Glitter, Ready for Gold The Indian audience's preferences in entertainment have evolved significantly, reflecting a more discerning approach to content consumption. Gone are the days when star power and big-budget productions alone could guarantee box office success. Today, audiences demand substance, innovation, and engaging narratives, leading to a critical shift in the Indian film industry. Take, for instance, recent Diwali releases like Singham Again and Bhool Bhulaiyaa 3. Both films opened to impressive figures, earning around ₹43.5 crore and ₹35.5 crore, respectively, on their first day. However, despite high expectations, they witnessed a rapid decline in collections over the subsequent days, with daily earnings dropping to around ₹10.25 crore and ₹10.7 crore by Wednesday. This steep decline highlights that audiences are no longer swayed by hype alone; they seek memorable experiences, meaningful plots, and well-executed performances. The rise of OTT platforms has played a significant role in this shift. With access to high-quality, diverse, and international content at their fingertips, viewers have developed a taste for well-crafted storytelling and unique perspectives. OTT platforms have raised the bar, pushing audiences to expect more from mainstream cinema, and making them less tolerant of formulaic, predictable plots. Parting Thoughts: This shift in audience preferences is more than just a trend; it's a message to the industry. Content is no longer about what filmmakers want to deliver; it’s about what viewers want to experience. The industry now faces a choice: evolve and cater to a more mature, quality-driven audience or risk being left behind in favor of platforms that understand their needs. Indian cinema’s future success will hinge on this adaptability, and those who embrace it will undoubtedly lead the next chapter of storytelling in India. #IndianCinema #AudienceInsights #ContentConsumption #OTTRevolution #BoxOffice #FilmIndustry #ChangingTrends

#Bollywood and #OTT are Booming! In an industry where people are constantly buzzing about slowdowns and "no work" it's time to rethink the narrative. Bollywood and OTT platforms are booming, with fresh opportunities around every corner, the future has never looked more promising. Let’s break it down to show how this industry is thriving with potential. The numbers speak for themselves: * India’s #media & #entertainment industry is projected to grow at 14.2% CAGR, reaching ₹5.2 trillion by 2025. * #OTT platforms have ramped up content production by 45% annually, with over 90 original #webseries released on Indian platforms in 2023. 👉OTT: The Game-Changer for Creators OTT platforms like #Netflix, #AmazonPrimeVideo, #Zee5, #SonyLIV are providing creators with unparalleled #creative freedom and a global reach. The days of rigid censorship and formulaic storytelling are fading. Creators now have the liberty to experiment with complex narratives, untapped genres, and bold characters. OTT platforms have become career-launching pads for actors, writers, directors. Whether it's on the #bigscreen or at home, #content like #12thFail, #Maharaja, #Devara are getting audiences hooked, talked about, praised, and recommended. Viewers want more of this quality content and the industry is delivering. #IndependentFilmmakers like #NandanSaxena and #KajriBabbar are also making waves. Niche #genres, from #documentaries to stand-up specials, are also thriving. Content like #Kantara and #Tumbbad show how small-budget, #RegionalCinema can create a massive cultural impact. These #movies, deeply rooted in Indian folklore and traditions, have not only garnered national attention but also put regional stories on the global map. 👉Theatrical: Still Going Strong For anyone saying theatrical releases are dead, think again. Blockbusters like #Stree 2, #Animal, #Jawan have proven that big-screen experiences are still a major draw for audiences. Studios are evolving with hybrid release models and innovative marketing strategies to bring people back to the cinemas. With the rise of regional cinema and films like #SitaRamam & #Pushpa, which enjoyed both local & pan-Indian success, it's clear that theaters and OTT can co-exist beautifully, creating more space for creativity and larger #boxoffice wins. 👉The key takeaway! #Opportunities are #everywhere. From better pay for crews to diverse and inclusive storytelling, the future is bright, with rising global demand and platforms embracing all-budget #content and fresh #talent. A special thanks to #SmallBudget filmmakers and #regional creators for leading the charge in telling culturally rich stories and shifting the market away from a Westernized lens. Their work is driving growth and deepening the connection with India’s heritage. With the right #talent, #mindset, and #persistence, the doors are open. Whether on the big screen or streaming, Indian entertainment is booming. Lets re-think, The script is yours to write.

Excited to share McKinsey & Company new report on Asians and Pacific Islanders (API) in Hollywood -- the research shows that while there’s been a surge in content featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation in film and television. What’s at stake? Addressing these perceptions could unlock a $2-4 billion opportunity per year for the industry. Key takeaways from our new report: - While API representation has grown over the past 20 years, API actors are still underrepresented in US-produced content. - There are specific hurdles for API content in showcasing genuine characters and narratives, such as race-neutral films and animated series. - Behind-the-scenes gatekeepers are essential to ensuring that API stories and characters are portrayed authentically. - The film and television industry has a multibillion-dollar opportunity to capitalize on this trend. Read more here 👉 https://lnkd.in/dDkb-Wnk #diversityequityinclusion #filmandtelevision #representationmatters #mediamatters #AAPIHeritageMonth

Excited to share McKinsey & Company new report on Asians and Pacific Islanders (API) in Hollywood -- the research shows that while there’s been a surge in content featuring API characters and storylines, more than two-thirds of API consumers are dissatisfied with the authenticity of their representation in film and television. What’s at stake? Addressing these perceptions could unlock a $2-4 billion opportunity per year for the industry. Key takeaways from our new report: - While API representation has grown over the past 20 years, API actors are still underrepresented in US-produced content. - There are specific hurdles for API content in showcasing genuine characters and narratives, such as race-neutral films and animated series. - Behind-the-scenes gatekeepers are essential to ensuring that API stories and characters are portrayed authentically. - The film and television industry has a multibillion-dollar opportunity to capitalize on this trend. Read more here 👉 https://lnkd.in/eHzhHyyt #diversityequityinclusion #filmandtelevision #representationmatters #mediamatters #AAPIHeritageMonth

Nostalgia is being sold as the new content piece in cinemas. As audience's tastes are changing at a faster pace and new film releases are failing to drive in audiences post the second day of screening, Cinemas are using the one constant thing in all this change to drive revenues - featuring old movies of the past to build on nostalgia, especially during festive occasions. "Re-release of retro films during festivals offers younger generations a chance to explore and enjoy timeless movies they might have missed,” - said by Sanjeev Kumar Bijli, executive director, of PVR INOX Ltd. Not only nostalgia but they’re also diving into topical content screenings such as cricket world cup screenings and Ram Mandir temple inaugurations. This shows that it's not just creators or social media managers diversifying their content to grow their audiences, but businesses in both product and service industries are doing it too.