Gavin Fernie-Jones’ Post

View profile for Gavin Fernie-Jones, graphic

Re-Action Collective Citizen and Steward

I find that more and more I'm beginning to look elsewhere, rather than the traditional channels, for information. I'm really grateful to Sam Haddad and Matt Barr for producing content that I can trust, and for giving Re-Action a platform. I'm finding that the mainstream press is struggling to present any story of hope, and as AI grows I feel we will become lost, in a world of fake images, fake videos, and fake stories. On a positive note platforms like Substack are enabling creatives like Sam and Matt to create the content we need. And organisations like Re-Action and 99p Films are bringing people face to face. Here are some of my thoughts from an recent conversation with Sam. “Creativity and art are so key for the problems we’re going to face, and I don’t think people realise that. They think the solutions are based in science but creativity and community and coming together around ideas is so powerful, despite those being the parts that are generally dismissed now in education.” At Re-action, "It's about asking: how can you get a group of people together sat around a table working on stuff? Because that’s when you chat and talk about the sorts of things we’re talking about now. It’s easier to do that in person than it is on social media. AI is going to make it very difficult for us to understand truth on the internet, and what is reality? And I think there will be a big pushback and yearning to be face to face with people."

View profile for Sam Haddad, graphic

Award-winning writer & experienced editor specialising in action sports (especially snow & surf), the environment & the outdoors

For this week's Climate & Board Sports newsletter, I interviewed Gavin Fernie-Jones about how money and snow scarcity is changing the Alps, his amazing work with Re-Action, the power of community spaces & how AI might encourage us to reconnect in person. I left our chat feeling more hopeful than I have in a while. Have a read here: https://lnkd.in/ea4zQxda

  • No alternative text description for this image
Matt Barr

Co-owner: All Conditions Media. Host, producer: Looking Sideways

9mo

🙏

Like
Reply
Sam Haddad

Award-winning writer & experienced editor specialising in action sports (especially snow & surf), the environment & the outdoors

9mo

Thanks Gavin, enjoyed our chat & big respect for everything you're doing

Like
Reply
See more comments

To view or add a comment, sign in

Explore topics