Gayatri Kamble’s Post

The Monday after the Super Bowl has a reputation: it’s the toughest Monday of the year. Late nights, big parties, and the end of football season can leave many feeling the "post-game blues." Coors Light (Molson Coors Beverage Company) rebranded this infamous day brilliantly, transforming it into an opportunity to unwind with a specially packaged 12-pack (or 24-pack in Canada) designed to bring a little extra light to your Monday. The campaign highlights a genius branding strategy: ✅ Cultural Relevance: Recognizing shared experiences, like the drag of Super Bowl Monday, and meeting consumers in that moment. ✅ Lightening the Mood: By providing a fun and tangible solution, Coors Light positions itself as more than just a beverage - it’s a way to brighten up even the roughest days. ✅ Building Community: Campaigns like this remind consumers that the brand gets them and is there to share a laugh (and a drink) when they need it most. Coors Light is proving that smart, timely branding can turn a universally dreaded day into an opportunity to connect and refresh. Cheers to making Mondays a little lighter! 🏈🍻 Share your thoughts or your favorite campaigns below! 👇 #Branding #MarketingStrategy #CoorsLight #SuperBowlMonday

The Coors Light “Case of the Mondays” work for this year’s Super Bowl taps into a fun truth: Brands spend big money advertising before and during the game, but no one really owns the exact day after. Here’s where I’m stuck: is beer the most relevant product for this execution? We (Annex88) actually looked at that same truth back in 2019/20 when working with Keurig and determined that the most relevant time for coffee to be in the Super Bowl conversation was the morning after. Our PR team supported us with a study that showed the Monday after the Super Bowl is a slow burn: people drink more coffee than usual, show up later to work than usual, and are generally less productive. To capitalize on this, we created Strong Brew Monday, a small campaign that used sports cues to highlight stronger blends in the Keurig portfolio. We treated the content like a PSA, reminding people that after a busy Sunday there is usually a painful Monday morning that might require a little extra pep. We launched with social content and PR surrounding the 2020 Super Bowl. After Strong Brew Monday, we set ourselves up to bring back the PSA-style format for other tough Mondays throughout the year, such as the first Monday after the clocks spring forward an hour in Spring. This format allowed us to speak to coffee drinkers when they statistically needed it most, making the work extremely relevant. We had plans to continue the storytelling with other relevant coffee moments throughout the year, but we all know how the rest of 2020 went. I’m looking forward to seeing the rest of the Coors Light campaign play out over the next few weeks, especially because it looks fun! But I can’t help but feel like the drink people want the day after the Super Bowl might be cold brew, not cold beer.

Who says Christmas wrapping can’t be finger-lickin’ good? 🍗🎄 KFC is taking festive fun to the next level with limited-edition holiday-themed wrapping paper that’s as bold as their flavor. From ‘Unwrap the Flavor, the KFC Way!’ to ‘Holiday Wrapping, KFC Style!’, they’re showing that even packaging can tell a story and spark engagement. It’s a clever way to reinforce brand loyalty, create shareable moments, and prove that great ideas come in all sizes. What do you think of this campaign—hit or miss? Do you think creative packaging can elevate your brand’s holiday presence? #HolidayMarketing #BrandStrategy #CreativeCampaigns #FingerLickinChristmas #MarketingInnovation

This week’s Coors’ “Mondays light” ad has had me thinking. If you missed it, the American beer brand Coors published an ad on Monday across multiple channels in the USA, with the tagline (and apparent typo) “Mountain cold refershment”. To say there’s been engagement is an understatement. Coors’ response early on was “Mondays, am I right.” The first thought for the more cynical among us is how successful it’s been. We’ve all seen the old cartoon “How do I raise my engagement online?” “Just misspell something.” Definitely food for thought, but it’s probably a one-off strategy. The second point is one that catches out more people than you’d think – when you’re proofing a document, make sure you proof the title and headings as well. We’ve all done it! Often headings are in larger type than the rest of the text, and it seems obvious someone else will have checked them, or they’re too big to have got wrong and gone unnoticed. My top tip? Make sure you check the obvious text too, even if you’re the third or fourth person who’s done it. And if something is missed, maybe treat yourself to a little light refershment. [Photo credit: Molson Coors Beverage Company]

We wanted to have a look at the Festive Fayre and the most popular so far this year! 🎄🎄🎄   However, it’s not always easy to determine what should be in this category. Obviously Wrapping Paper, Christmas Cards, Decorations, Reindeer antlers and Elf ears and Christmas themed sandwiches – which are festive, but with so many varieties in the various c13000 store read, they don’t show as big sellers.   We group barcodes into product types, so we had a look at some seasonal product types that performed well in the week before Christmas last year and compare vs sales in those product types since November 1st this year.  We looked at the top 5 based on barcodes with the most units sold across the all the stores.  As well as these seasonal product types, there are the things that make you think of Christmas, but aren’t necessary festive as such. Is it just me but one of the first things that came to mind was Pickles & Lemonade?  Not together, of course, or possibly! 🤷♂️   Some of the traditional snacks that you would expect to do well at Christmas are still way down the list at the moment (I checked out Cheese Footballs and Twiglets) – so we may have to run the lists again after Christmas to see what changed.   Anything that says ‘Christmas’ to you that’s not immediately obvious? – If so we’ll look to put some additional Top 5’s out there. It is Christmas after all!  And if your brands are not doing as well as you would like (they never are) we can not only track sales but work with you on activation campaigns (digital consumer coupons, retailer rewards and media screen advertising) in store to increase sales and distribution. 🎅🎅🎅 HARIBO UK Nestlé Lindt & Sprüngli Ferrero Rocher Mars Wrigley AG Barr Group Baxters Food Group Britvic plc Diageo BETTY AND MILLER LIMITED World of Sweets Au Vodka #data #insights #conveniencestores

Here’s How Brands Trick You Every Christmas with Their Marketing Magic ! Ever noticed how you just can’t resist those festive gingerbread lattes or peppermint pastries during the holiday season? That’s no accident; it’s a carefully crafted strategy called the “taste of the season.” By introducing limited-time holiday menus, brands like Starbucks and McDonald’s create a sense of urgency through FOMO (fear of missing out). These exclusive flavors aren’t just about satisfying cravings; they’re designed to tap into the joy of festive rituals, making you feel part of something special and time-bound; all while driving up sales. This Christmas season, when you grab that limited-edition treat, remember, it’s more than just a snack; it’s a brilliant marketing masterpiece! #Christmas #Xmas #merrychristmas #merrychristmas🎄 #holidays #digimuse #marketing #socialmediamarketing #socialmedia #digitalmediamarketing

Campaign of the Week: The Frosty Fix - Wendy’s (2024)❄️🍦 Wendy’s playfully takes a jab at its rival, McDonald’s, in their new campaign. The fast food chain has partnered with McBroken.com, a website that tracks which McDonald’s locations have broken ice cream machines, to identify the stores that aren’t serving McFlurries, sundaes, or cones. Using the information, Wendy’s discovered that major cities like Chicago, Houston, Las Vegas, New York, and Los Angeles have the highest number of McDonald’s locations without any ice cream available. So, Wendy’s decided to promote their popular Frosty by mobilizing in the areas where consumers crave soft-serve ice cream the most and parking in close proximity to McDonald’s restaurants. Along with tracking which McDonald’s locations ice cream machines are working, broken, or unconfirmed, McBroken.com also lists nearby Wendy’s locations. This way, customers can easily find a Wendy’s to satisfy their ice cream cravings if they learn that their nearest McDonald’s can’t serve them. Wendy’s CMO Lindsay Radkoski said in a statement that “The ‘Frosty Fix’ program shows how Wendy’s works to meet our customers’ needs in a fun and innovative way and make sure they know they can count on Wendy’s wherever and whenever they need a fix!” 🍨 • • • #wendys #mcdonalds #stuntmarketing #marketingstunt #pr #prstunt #brandidentity #brandmarketing #advertisingcampaign

We’re excited to team up with NOVOS | eCommerce Agency of the Year for an evening at Lucky Cat by Gordon Ramsay on Thursday, 6th February. If you’re a DTC brand on Shopify, this one’s for you. 💌 Over dinner and drinks, we’ll dig into the big questions every brand is asking for 2025: • How can you reduce paid ad spend without sacrificing growth? • What organic strategies are actually worth your time? • What’s working right now to get the most out of tight budgets? No slides, no pressure—just good food, smart ideas, and plenty of honest conversation with like-minded brands. 🎟️ https://lnkd.in/eBtcW4WQ

🎃👻 Spooky Season is Here! 🍔🍟 It’s all about creating those fun, memorable experiences that keep customers coming back and strengthen brand loyalty. This year, several top Quick Service Restaurants (QSRs) are embracing the Halloween spirit with creative and exciting seasonal menus: 🎃 Dunkin' – They’ve rolled out a frighteningly good lineup, featuring Spider Donuts and Peanut Butter Cup Macchiatos. Dunkin’ is capitalizing on the season’s excitement to drive customer engagement and boost sales during this spooky time of year. 🍩🕸️ 👻 Burger King – In a thrilling collaboration with The Addams Family, Burger King has launched an exclusive Halloween menu that combines eerie fun with their iconic Whoppers. It’s a perfect example of how themed partnerships can elevate seasonal promotions and create buzz. 🖤🍔 🕸️ Tim Hortons – The Halloween spirit has arrived at Tim Hortons US! They’re offering a delicious lineup of baked goods and beverages packed with favorite Halloween sweet treats. Plus, the popular Timbits Trick-or-Treat Buckets are back, making this season even more exciting for their loyal customers. 🍩☕️ For QSR brands, Halloween offers more than just festive fun—it’s an opportunity to drive customer engagement, foster brand loyalty, and stand out in a competitive market. Embracing the seasonal excitement can make all the difference in creating memorable customer experiences and driving growth. #Halloween2024 #QSR #SpookySeason #BrandStrategy #Dunkin #BurgerKing #TimHortons #CustomerExperience #CXInnovation #HolidayMarketing #IntouchInsight

🚀 Revolutionize Your Restaurant’s Special Occasion Traffic with Our Game-Changing Strategy! We’ve unlocked a powerful strategy that’s redefining how restaurants attract food enthusiasts on their most important days. Our innovative approach—our “Secret Sauce”—has successfully engaged thousands of foodies in cities across the US, turning special occasions into major profit drivers. Here’s the challenge: many restaurants offer birthday or anniversary deals, but how do you cut through the noise and make your promotions irresistible? Our strategy combines cutting-edge marketing techniques with targeted outreach to ensure that your restaurant stands out and your offers get noticed. 📊 Why Special Occasions Are Goldmines: Higher Spending: Diners are known to spend up to 40% more on special occasions, significantly boosting your revenue. Stronger Loyalty: Creating memorable experiences for celebrations builds lasting customer loyalty and repeat business. Powerful Referrals: Happy patrons share their experiences, driving new customers through word-of-mouth and social media. Don’t let your special occasion deals fade into the background. Partner with us to harness our Secret Sauce and transform every celebration into a magnet for foodies. Contact us today to supercharge your restaurant’s success! #RestaurantMarketing #FoodieAttraction #SpecialOccasionSuccess #CustomerLoyalty #BusinessGrowth