GCM Inc’s Post

My thoughts on the topic of investment in Non-Alcoholic brands. I don't think NA investment has hit a tipping point, but it will be much harder as the established brands just gain more traction in the NA sector and these brands will probably need 2 or 3 more funding rounds which as long as they show continued growth and route to profitability will still get funding. BERO launching is the outlier as very few brands, unless also tier 1 celebrity backed, will have the resources and connections to launch the way Bero did. Your typical bootstrapped brand will have a slower growth rate with launching 1st DTC then B2B where getting distribution in other states is difficult. These brands I see having a hard time with getting investment unless the team involved has a proven track record. As an example is Best Day who are all seasoned beer professionals with a lot of connections in the industry so as long as the liquid is good and pricing chain is set up correctly should also get funding. Most newer NA brands like Bero or Best Day could also find investment easier, but 90% of new NA brands don't come from this pedigree and these brands will have a harder time unless they can bootstrap to profitability and then get interest from investors as they are in the black already and need the money to scale their model which is already profitable.

Food insecurity is a complex issue that affects individuals on multiple levels. While emergency food aid is essential, it is not the solution to ending hunger. #Hunger is a multifaceted challenge that requires a deeper understanding of the long-term needs of individuals. To truly address this issue, we must work towards finding sustainable solutions that address the root causes of hunger and provide support on physical, emotional, and spiritual levels. Tackling this issue and ensuring that everyone has access to the food and resources they need to thrive is everybody's responsibility. #FHLIndy

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Many thanks to our sponsors throughout the year and our incredible local chapter committee who organizes these events. No matter where you are in your risk management and insurance journey, there's a place for you here, at the CPCU Society! Did you know: While many members hold the CPCU designation, it is not a requirement to join? Learn more about membership: https://lnkd.in/eExius_8 The Institutes CPCU Society #riskmanagement #insuranceindustry #insurancecareers #insurancedesignations

Continuing the discussion of brands supporting military causes, sometimes the military-centric organization is the catalyst behind the support programs. Soldiers' Angels provides aid, comfort, and resources to the military, veterans, and their families. Through the Soldiers’ Angels Hops for Heroes campaign, the organization rallies support of breweries and home brewers to brew a custom recipe, Homefront IPA (or other Homefront beer), and donate the net proceeds to Soldiers’ Angeles to support US service members, veterans, and their families. Breweries from across the nation sign up to brew their support. This year’s brewery participants include independent and veteran-owned businesses*: 1700 Brewing: Newport News, VA* Alamo Brewing Company: San Antonio, TX Alexandria Brewing Company, LLC: Alexandria, KY* Billsburg Brewery: Williamsburg, VA BUGNUTTY BREWING COMPANY LLC: Cocoa, FL* Center of the Universe Brewing Company: Ashland, VA Down Range Brewery: Canutillo, TX* Friendship Brewing and Distilling Company: Wentzville, MO Great Chicago Fire Brewery & Tap Room: Leesburg, FL Karbach Brewing Co.: Houston, TX West Side Brewing: Cincinnati, OH Breweries participate for a number of reasons. Veterans give back to the military community. Others may not have a military connection, other than a desire to support those who serve. Or maybe they just decided it’s the right thing to do. What drives participation may be altruistic, but there are longer tail marketing benefits, also. Knowing that a brewery supports military causes, chances are the consumer would be more likely to consider trying other offerings from the brewery. It’s a simple blueprint. A brand supports the military. The military community takes note and supports the brand. Wonder what would happen if Anheuser-Busch or MillerCoors would participate in the program. #MilitaryMarketing #Military #Marketing #MilitaryAppreciation

The craft non-alcoholic sector continues to show signs of maturity, both in terms of investments being made, but also in money being spent to stand up new brands, or sponsorships in one of the major North American sports leagues. While Athletic Brewing Co. has typically been the first pure-play in these areas, other craft brands are stepping up as well. It got us thinking about the state of investment in the non-alcoholic sector, focusing on three very recent October announcements in NA beer - the launch of BERO Brewing by Hollywood A-lister, Tom Holland; Best Day Brewing's 2024 investment haul news; and Hedlum Brewing's official sponsorship with the NHL's New Jersey Devils. With the typically-busy Dry January period still a couple of months away, we can likely expect there's more where this came from. Link to full article in the comments. #nonalcoholicdrinks #nonalcoholicbeer #berobrewing #bestdaybrewing #hedlumbrewing

This year's Nathan's Famous, Inc. hot dog contest has gone from buns-of-glory to a full-on wiener war! Competitive eater @Joey Chestnut sponsorship deal with, plant-based meat company, Impossible Foods, has Nathan's feeling a bit ketchup-with-envy. Can he promote veggie dogs while still devouring their meaty masterpieces? This sticky situation begs the question: how loyal should your brand be to its sponsored athletes? ⚖️ But there is more, Chestnut will also be on a Netflix. Who is winning here. Joey is. We are. Click the link to relish the full article and explore the challenges (and puns!) of navigating sponsor-athlete relationships. ➡️ #sponsorfail #punnymarketing #brandloyalty #hotdogdebacle

Dive into the game with the Stanley Cup Snack Bowl. ✔ 𝑼𝒍𝒕𝒊𝒎𝒂𝒕𝒆 𝑮𝒂𝒎𝒆-𝑫𝒂𝒚 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 ✔ 𝐈𝐜𝐨𝐧𝐢𝐜 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐒𝐭𝐚𝐫𝐭𝐞𝐫 ✔ 𝑬𝒇𝒇𝒐𝒓𝒕𝒍𝒆𝒔𝒔 𝑺𝒏𝒂𝒄𝒌𝒊𝒏𝒈 ✔ 𝑽𝒆𝒓𝒔𝒂𝒕𝒊𝒍𝒆 𝑬𝒏𝒕𝒆𝒓𝒕𝒂𝒊𝒏𝒎𝒆𝒏𝒕 ✔ 𝑪𝒐𝒎𝒑𝒂𝒄𝒕 𝒂𝒏𝒅 𝑺𝒕𝒚𝒍𝒊𝒔𝒉 𝑫𝒆𝒔𝒊𝒈𝒏 Get yours now here. 👇 https://lnkd.in/dVGkJCFK Elevate your snack game and celebrate every victory in style. 🏒🥨 #GameDayEssentials #SnackGoals #onlineshopping #linkedinmarketing

Interesting info graphic from the smart folks at SponsorUnited on the growing non-alcoholic beer #sponsorships market. I never would have guessed that NA specialty brand Athletic Beer is more active than the big boys like The HEINEKEN Company and Anheuser-Busch. The article is linked here https://lnkd.in/ggfx_NKw #sportsmarketing #beerindustry

Sports has always been a great partner with drinks brands. Clever opportunities being used to market zero% alcohol and, there's been a trend towards sustainability in sports sponsorships. Beverage brands are increasingly promoting their environmental initiatives through sports sponsorships, aligning with eco-friendly practices and sustainability in sports events. Great partnership by DIAGEO. #brandsponship #AlcoholBrands #sport #digitalmedia