Greg Deacon’s Post

Our CEO & Nobody's Child’s Founder, Andrew Xeni, appeared at Retail Week x The Grocer Live today, discussing all things ‘unified commerce’. In the panel, Andrew covered how retailers can achieve personalised experiences, implement post purchase engagement strategies through Digital Product Passports, as well as the importance of culture. It was a 5⭐️ panel sharing their thoughts & insights, including Tracey Verghese from White Stuff, Rob Feldmann, CEO Brandalley and Matt Walburn from Superdrug. #paneltalk #insights #retail #technology #consumerengagement #consumervalue #commerce

Three takeaways after attending The Retail Media Summit yesterday in Toronto: 𝟏.  𝐎𝐮𝐫 𝐧𝐨𝐫𝐭𝐡 𝐬𝐭𝐚𝐫 𝐦𝐮𝐬𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫. Revenue follows. Retailers and Brands are taking a unified, data-driven approach to imagine a frictionless, more personalized purchase journey. 𝟐.  𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐬 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬. Brands, be clear about your desired outcome and metrics. Retailers, openly share what worked and what did not. 𝟑.  𝐑𝐞𝐭𝐚𝐢𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬… 𝐌𝐞𝐝𝐢𝐚. Its (still) about Audience, Reach and Measurement. - 𝘈𝘯𝘥 𝘪𝘵𝘴 𝘰𝘯 𝘵𝘳𝘢𝘤𝘬 𝘵𝘰 𝘳𝘦𝘱𝘳𝘦𝘴𝘦𝘯𝘵 25% 𝘰𝘧 𝘊𝘢𝘯𝘢𝘥𝘪𝘢𝘯 𝘮𝘦𝘥𝘪𝘢 𝘴𝘱𝘦𝘯𝘥 (𝘐𝘈𝘉 𝘊𝘢𝘯𝘢𝘥𝘢) #rms , #rmn #retailmedianetworks Advance powered by Loblaw Walmart Connect Instacart Path to Purchase Institute STRATACACHE Path to Purchase Institute

🚀 Loyalty is on the rise in 2024 (We Unicorns knew it all along!) According to eMarketer and their latest loyalty report, more than half of retailers are going all in on their loyalty programs this year. Our Chief Solutions Officer, Melissa Berger, shares her thoughts on the trend spike: “The next wave of loyalty is here. We believe Identity loyalty, where brands infuse more personalization, more partnerships, and an evolved set of benefits, will shape how consumers move from like to love and long-lasting relationships with brands.” Swipe to read more about how brands are upping their loyalty game with personalized experiences, exclusive tiers, and partnerships 🙌 Find out more here: https://lnkd.in/eaDzBpqP #NetworkedExperiences #LoyaltyPrograms #IdentityLoyalty #BrandRelationships

Do clicks matter more than store walk-ins for new-age brands? 👀 The battle between bricks and clicks can get especially complicated for new-age consumer brands trying to keep up with evolving CX standards and expectations. Panelists Akshay Rao, Doaa Gawish, Hassan Tamimi, Maria Eduarda Becker Pavani, Mayank Srivastava, Nandan K Shetty and Farid Vakil discussed this ever poignant topic on the #RetailReimaginedNext panel at Middle East Retail Forum (MRF) today! 🤩 #MRF2024 #RetailInnovation #FutureOfRetail

Quick Commerce Media Monday 💭 The “Fab Four” of marketing 🔥 Our media is recognized for its significant role in the convenience channel, focusing on retail media to support brands and retailers. It aims to drive innovation and collaboration in the retail sector, enhancing sales and fostering stakeholder collaboration. Convenience is fragmented by fascia, retailer and locality. Hard to influence, maintain and deliver consistent brand growth. Snappy Shopper and our media unifies this channel to the benefits of brands, including: ❤️ Brand love - retailer to consumer 📈 Brand growth - frequency and share 🚀 Brand uplift - incremental sales 🤝 Brand loyalty - sales in, sales out b2b-2c 💡 Brand insights - transparency of data We really do hit the “Fab Four” of marketing as shown by Colin Lewis at recent InternetRetailing Retail MediaX event. Want to hit the “Fab Four” for convenience then look towards Snappy Shopper to drive sustainable growth hyper-locally. #retailmedia #snappyads #delivery #quickcommerce #snappydelivers #media #brands #retailers #loyalty #convenience

It's time to rethink how we engage customers! 🌟 As Bill Schneider, our VP of Product Marketing shares, it's not just about points anymore. Dive into his Total Retail article for innovative strategies to create emotional connections through unique experiences and offers. 💖

DO YOU RELY HEAVILY ON RETAIL PLANNING CALENDARS? Nuqleous, which includes Shiloh Technologies supports your planning needs in every way including complimentary Retail Week Planning Calendars! Now is your opportunity to reserve the 2024-2025-2026 Retail Week Planning Calendars for Target and Walmart while supplies lasts! #Retail #retailplanning #analysts #CPG #consumergoods #sales #CEO #COO #CRO #SupplyChain #Category #Analytics #Reports #CIO

At #NRF2024 in New York last month, we heard from a stream of industry experts on the STRATACACHE #RetailMedia Day, with a focus on just how #RetailMediaNetworks are reshaping the industry. Quentin George, a partner at McKinsey & Company spoke on how Retailers have flipped the script: with Retailers now pitching Brands for ads. Chris Riegel, CEO of STRATACACHE, noted the rise of RMNs signals a redefined landscape where brick-and-mortar stores reclaim importance, especially for the coveted 18 - 49 demographic. As for #InstoreAds, Evan Hovorka, from Albertsons Companies identified them as the new frontier, a vital necessity to seamlessly integrate with other advertising channels for maximum impact. Mark Boidman, from Solomon Partners, spoke on the power of working with those with the most data (cough Retailers). Boidman said “it’s not ad agencies but rather retailers, who know so much about consumers through their loyalty programs, apps, and e-commerce, that have the best intel." Seeing so much focus on #RetailMedia and even the evolution over just the last few years has been truly incredible. What do you think is in store (pardon the pun) for 2024? Read the full debrief from @RetailBrew here: https://lnkd.in/epbzGkv5 #retailmedia #NRF #retailmedianetwork #retailmediaplatform #innovation #trends Nick Hinsley Troy Townsend

🎉 The 2024-2025–2026 Retail Week Planning Calendar is Here! 🎉 The 2024-2025–2026 Retail Week Planning Calendar is back and ready to support your planning needs. For years, this trusted Shiloh Technologies tool has helped CPG professionals align with Walmart and Target’s key dates—and it’s still the calendar you know and love, just with a refreshed look under Nuqleous Shiloh. 👉 Reserve yours today and start planning for a successful new year! https://hubs.la/Q02Z4F_F0 #RetailCalendar #WalmartWeek #TargetWeek #CPG #StrategicPlanning

This week, I had the pleasure of attending Scala's 'What's in store for Retail Media Networks' event in London. Amid engaging discussions, several key themes emerged and I've dug a little deeper into each below: 👾Digital In-store Transformation: By leveraging digital technologies, brands can experiment with creative formats, measure campaign performance and explore cross-channel synergies to enhance overall campaign effectiveness. Nick Ashley talked us through how Tesco are embracing this with 6x digital signage growth since last year, improving the quality of the in-store environment and ultimately delivering incremental sales growth for brands. 📊Robust Measurement: Measurement doesn’t need to be complicated but achieving measurement excellence requires a nuanced understanding of individual brand objectives, audience dynamics and channel performance. "Brands are increasingly focused on both earning and learning, demonstrating ROI from top-of-funnel awareness to bottom-line impact. Retail media, with its closed-loop measurement and granular shopper behavior insights, represents a significant opportunity for brands to earn and learn, perhaps more than any other channel in the market." says Bianca Hall 💳Leveraging Loyalty Data: Retailers offering tailored incentives, exclusive experiences and value-driven rewards allows brands to foster deeper connections with their audience and drive long-term loyalty using retailers' first-party data. In addition, the integration of loyalty data across various touchpoints presents an opportunity for brands to orchestrate cohesive campaigns that resonate throughout the customer journey. Georgia Martin spoke of Boots Media Group propietary 1PD audience software "With Audience360, we also have the ability to connect with off-site channels such as Meta, The Trade Desk and Pinterest, allowing us to target specific customers off-site while avoiding media wastage. The focus is now around how we use this across the full Boots estate so connecting on-site and in-store with off-site and OOH media.” You can read my full write up the link below - Thanks to Scala for hosting this insightful event! Threefold SMG https://lnkd.in/edR9Bu8V