George Schwartz’s Post

📢 INDUSTRY REPORT | PRIME BIG DEAL DAYS 2024 📢 This year, #PrimeBigDealDays showcased a big shift in consumer behavior, becoming Amazon’s largest October shopping event to date. In our latest report, CommerceIQ’s exclusive data reveals a trend brands can’t ignore: consumers are getting more proactive—shopping earlier and diving into deals well ahead of tentpole events. Key insights from our Prime Big Deal Days report include: 👀 Shoppers were champing at the bit: Customers heavily browsed for deals before the event began, signaling that brands should engage shoppers with promotions and discounts before big sales events begin. 🚀 Demand for pre-event sales is growing: Pre-event sales saw a 12.6% YoY increase, now making up 22.57% of total sales—a sharp rise from 2023. 💡 Brands are adapting: With a notable boost in pre-event sales, smart brands are aligning strategies to capture early demand and maximize sales. 💸 To optimize performance, #ecommerce brands must rethink the “event-only” playbook and meet consumers where they are: ready to shop and save ahead of time. Download the full report now: https://hubs.li/Q02X0v-H0

7 in 6 Over the past 6mths, 7 leading Retailer Media Networks in their respective countries have either launched or extended Digital Store Networks 👇🏼 Sainsbury's: https://bit.ly/4cS0aDr Tesco Media and Insight Platform: https://bit.ly/3VVML7f Advance powered by Loblaw: https://bit.ly/4aDHKVs Auchan Retail: https://bit.ly/3vPSwIZ Redmedia [Network for Hy-Vee, Inc.]: https://bit.ly/4dcdmDl MarketMedia [Network for The Warehouse Group]: https://bit.ly/49Cog2a Coles 360 [Network for Coles Group]: https://bit.ly/3Q1yzWg Just some of the benefits of Digital Store Networks: 1️⃣ Targeted Advertising 2️⃣ Influence on Purchase Decisions 3️⃣ Increased Engagement 4️⃣ Valuable Data Insights 5️⃣ Complement Online Campaigns However, offering Digital Store Networks, does come with significant operational and tactical considerations. Especially when trying to scale in conjunction with Onsite and Offsite channels. A number of the listed below are utilising Zitcha's valued partner Broadsign technology to deliver ads across their Store Networks. The likes of MarketMedia are offering their Brand Partners, the ability to schedule ▶️ content upload ▶️ buy ▶️ ad serve not only to Broadsign, but also across Onsite and Offsite, all within one platform. What other retailers have launched Digital Store Networks recently that I have missed? #retailmedia #commercemedia #innovation

𝗖𝗹𝗶𝗰𝗸𝟮𝗖𝗮𝗿𝘁® 𝗙𝗼𝗿 𝗧𝗵𝗲 𝗪𝗼𝘄 𝗕𝗮𝗼 𝗪𝗶𝗻! 🎯 When Wow Bao, the Chicago-based fast-casual Asian Street Food restaurant, wanted to expand into the CPG space, we partnered with them to get their famous bao buns 🥟 into as many consumer carts – both online and in-store – as possible. Wow Bao achieved impressive results, faster than expected! We’re sharing some campaign stats below, but get the full intel in the case study here 👉 https://ow.ly/Ekpk50SX6NZ 𝟭𝟬𝗞: In the first two months, consumers used Click2Cart to drop over 10K products into carts, delivering more than $250,000 in potential online sales. 𝟱%: Wow Bao drove landing page conversions of over 5%, which is more than four times the industry average! 𝟮𝟬𝘅: Wow Bao's presence expanded from being available in 350 local shops in 2023 to over 7,000 stores nationwide in 2024. And they anticipate reaching 12,000 stores by the end of 2024. Interested in seeing how SmartCommerce can drive similar staggering results for your brand? 𝗦𝗰𝗵𝗲𝗱𝘂𝗹𝗲 𝗮 𝗱𝗲𝗺𝗼: https://lnkd.in/eGYUh3J6

🌙🎤 𝗪𝗲'𝗿𝗲 𝗸𝗶𝗰𝗸𝗶𝗻𝗴 𝗼𝗳𝗳 𝘁𝗵𝗲 𝗢𝗠𝗥 𝗼𝗻𝗲 𝗱𝗮𝘆 𝗶𝗻 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗡𝗶𝗴𝗵𝘁! Before the #OMR Festival officially starts, we're turning up the heat at Front Row: On 𝗠𝗮𝘆 𝟲𝘁𝗵, in collaboration with Bundesverband E-Commerce und Versandhandel Deutschland e.V. (bevh), we're gathering the who's who of the retail media world in our Office. And of course, we have our retail media experts, Katja Reygate and Tim Nedden, with us! Curious? Let's take a look at our evening program: ► 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗼 𝗰𝗼𝗺𝗲 Kicking off our event, our Managing Director Tim Nedden, and Corinna Hohenleitner, Director CEU at Criteo, will provide an overview of the current landscape and the future prospects of retail media. ► 𝗨𝘀𝗲 𝗖𝗮𝘀𝗲 𝗔𝗺𝗮𝘇𝗼𝗻 Rene Otto, Board Member bevh and founder of trust in dialog, will guide us through a compelling Amazon case study. Discover how to utilize retail media to boost brand presence and sales on Amazon. ► 𝗛𝗼𝘄 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝘂𝘁 𝗼𝗳 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗱𝘀 Katja Reygate, Director Performance Marketing at Front Row and Lea Wacker, E-Commerce Activation Manager at Essity, will show you how to maximize the potential of Sponsored Product Ads. Use their expert tips to enhance your advertising. ► 𝗣𝗮𝗻𝗲𝗹 𝗧𝗮𝗹𝗸 - 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 Experts from eBay, Zalando, OTTO, MediaMarktSaturn, Kaufland Deutschland, and Douglas will discuss the current and future challenges in retail media, moderated by Ingrid Lommer, Co-Founder of Marketplace Universe. ► 𝗬𝗼𝘂𝗿 𝗗𝗮𝘁𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗳𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 Our Managing Director for Catapult, Benjamin Weyrich, will share valuable insights on accelerating growth in retail media by utilizing your data. 👉 Don't want to miss out? Reach out to us on LinkedIn to join our Retail Media Night with your brand! We are excited to see you there! 👏 #FrontRow #RetailMedia

With the announcement of our newly launched Co-op Media Network, the UK’s first convenience retail media network, and our latest partnership with Asda, SMG has 40% UK market share of retail media networks making us the UK's leading commerce marketing agency. Handling £1 million of commerce media every day, and working with 95% of the UK’s top 100 FMCG brands, we connect brand and retail media to improve ROI on every channel across the marketing funnel.   After 15 years in this space, we know more than anyone that the retail media landscape moves fast. We also know that brands and retailers are searching for easy-to-digest content that offers tangible key takeaways to keep up - this is what we call “the so what.” There’s a whole host of information out there, but there are few actionable insights for supplier brands or retailers to take away and do something with. That’s where Talking Shop comes in. Talking Shop is a free, easy-to-digest, quarterly webinar series that shines a light on the best in the industry and their stories so far. Our job is to host and contribute to the hottest conversations in retail media today and offer real insights into how delivering brilliant business results for all parties is not only possible but essential for success. Want to find out more about what you can expect from our newly launched webinar series? Check out our latest blog post below. https://lnkd.in/gjnnui6M #retailmedia #retailevents #commercemedia #webinar 

What a week! I’m ready for the weekend. Had a fantastic time at InternetRetailing Retail Media X on Tuesday. It was an honour to represent Snappy Shopper and the convenience channel at the first event of its kind. The event was packed with insightful speakers and engaging panels, highlighting exciting developments in brand support, retail, and marketplaces across the UK. Here are some key takeaways: - Retailers influence 74% of consumers - The media market is worth a staggering £100bn - 400bn - 20% of digital ad spend is allocated to RetailMedia - 50% of businesses are investing in onsite and offsite strategies Notable quotes from the event: - Charlotte Murphy “Retail Media is on every brand plan at Unilever” (Love this!) - Colin Lewis “what limits retail media success? The fact that budgets are siloed digital, brand, trade and agency teams” (Recognise this!) My key thought 💭 “While aiming for perfection using technology and programmatic tools is essential, embracing imperfections can lead to remarkable outcomes. Lots of joy to be found, so let’s explore uncharted paths in media to foster collaboration and drive innovation in retail, benefiting all stakeholders” Huge thanks to Ian Jindal and the team for the invitation to participate. Remember to "win every shopable moment" in your retail journey! 🚀 #media #retailMedia #snappyshopper #delivery #quickcommerce #retail #retailmediaX #event #marketplace #convenience #InternetRetailing

It's Monday, It's the first day of Groceryshop and the Digital Commerce Global team are launching somthing BIG today. The Digital Commerce Intelligence Index launches on stage at #groceryshop today at 2:55PM right here in Las Vegas, Nevada. Declan Kearney, Laura Cullen and I can't wait to share it, to talk to manufacturers about it and to show the world what we have done. #excited #digitalcommerce #ecommerce #cpg #cpgindustry #fmcg #fmcgindustry #digitalstrategy #benchmarking #capability #intelligenceindex

🔔 We're in the middle of major online deals events! Brands not participating in these events might lose sales to their competitors because shoppers are searching for the best discounts. However, top-selling products don’t need large discounts. Brands must understand their top sellers across all sales channels, and online retailers should identify products that are best sellers at other retailers but not at their own. So, how do you determine the right discount level without hurting your profitability? 📊 At BrandZone, we analyze best sellers across various online retailers, compare these products, and track them over different price levels and periods. We also highlight different top-selling products for each retailer by brand. This allows for quick and informed actions. Combining discount, promotion, and top seller data, and analyzing trends is crucial. Our reports offer insights that help you: 🔹 Avoid unnecessary discounts during key sales periods.  🔹 Identify top-selling products across different retailers.  🔹 Make data-driven decisions to maximize profitability. 🌟 BrandZone is a leading provider of e-commerce and retail analytics services, supporting over 100 companies in 30 countries and managing thousands of brands. #ecommerce #retailanalytics #onlineshopping #discounts #BrandZone #salesstrategy #dataanalysis #bestsellers #promotions – Image designed by Freepik

We are excited to share insights from our latest Convenience Store Trends Report, where we delve into the rising significance of Retail Media in the petro-convenience sector. According to Convenience Store News, Retail Media Networks (RMNs) are projected to generate a staggering $89 billion in revenue by 2026 through ad space sales to third-party brands. Traditionally focused on digital advertising, RMNs are now gaining traction with in-store displays, and our report highlights this growing trend. 📊 Key Findings: Early Adoption - Digital advertising displays are present in 27% of convenience store visits, strategically placed on walls, at the pump, and near the cashier. Consumer Impact - 39% of consumers enjoy seeing promotions or offers. - 35% have purchased an advertised product. As the landscape of convenience retail evolves, RMNs present a significant opportunity for generating new revenue streams and enhancing customer engagement through targeted advertising. Special thanks to John Reiss for his valuable input on this trending topic. Discover more by downloading our comprehensive Convenience Store Trends Report: https://hubs.ly/Q02Bm0Pr0 #RetailMedia #RetailMediaNetworks #ConvenienceStores #DigitalAdvertising #ConsumerTrends #RMNs #RetailTrends #ConvenienceStoreTrends #CStoreInsights

🎯 It's Target Circle Week – one of the biggest retail events of the year. Here's everything you need to know about this week's event. https://bit.ly/3xGkwQ4 #TargetCircleWeek #RetailMedia