Georgia Goodwin’s Post

Creativity is our common language. Creativity is a force for change. People may forget what you said, but they will never forget how you made them 'feel'. Is my work driving 'me'. If you're creating alone, you're creating wrong. So many good messages in this clip for #canneslions2024. What brand has made you feel something through their story-telling? It most likely was memorable - whether it was a feeling of enlightenment, joy, sadness, pride, admiration, inspiration, motivation, maybe even anger (hopefully not confusion) - then it probably worked to build an impression, make you think, act, or feel something that you'll remember when you go to purchase, or alleviate tension if service was poor one day. #makeemotionalconnections #creativemarketing #takerisks #followyourexperience #followyourgut #insightsdrivecreativity #culturaldifferences #loyaltystillmatters

The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

A recent article in BizBash recognized AIMM’s presence at the Cannes Lions International Festival of Creativity Lions Festival of Creativity, highlighting the impact of our Belonging Lounges. We are proud to have created a welcoming space to foster discussions about inclusivity and we look forward to continuing to use our voice at next year’s festival. The Internationalist also acknowledged AIMM’s push for industry-wide change, spotlighting the research presented by founder Gilbert Dávila on diverse-owned and diverse-targeted media at the 2nd annual AIMM GrowthFronts event in New York. In addition to setting industry goals this year at GrowthFronts, AIMM measured industry progress in a recent report featured in an article in Roastbrief. This new research reveals a gap between organizational and industry progress when it comes to inclusivity and identifies industry challenges. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

And it starts… going Cannes this year? To my many friends in the network that are going. Check: https://lnkd.in/eSkTJRmu for info. Many 💎’s on there. 1. Your badge will grant you access day & night. Consider it your best accessory. 2. Registration opens at 8am everyday. Get your badge. You can’t get in without. 3. Daily tours gives you the lay of the land. 4. Download Lions App. Its brilliant! 5. Open night- great way into networking. 6. Lions school- meet talented individuals. 7. Networking at the terrace at least once. 8. Cheer on the greats that won. See the awards show. Expect queues. Show starts promptly. 9. Take a photo on the famous red stairs. 10. Take a photo with Cannes Lions sign. 11. FOMO is real, you will experience it. Plan your day, pick 3 sessions minimum you won’t get to everything. 12. Take care of your health. Vitamins are not boring. 13. Check out love the work platform. See the work in the basement. 14. Speak to the advisory team too. They know everyone! 15. Visit one trend insight session 🤩 16. Book ahead for the night events. There are a lot, won’t get to everything. 17. Anything past Hôtel Martinez requires a cab if in 👠 18. The call of the Gutter bar! It’s an experience, know when to leave 😂. If you know you know! 19. Don’t forget to eat, liquid diets are overrated. There’s some lovely places to dine. 20. A small snack can keep you going. 21. Pack portable chargers! Phone won’t survive. Charging stations available. 22. Electronics will fry in the sun, make sure you have a back up. 23. Sunscreen is a must. 24. Hydrate! 25. Comfy shoes! Walking between things is at least 15 mins. 26. Spend one time down the croisette. 27. Spend at least one night on the beach. 28. Spend at least one session with cmos- enlightening to hear what’s happening at the top and challenges each corporation is facing. 29. Divide, conquer, regroup with team. 30. Visit a hotel terrace you’ll be surprised who you will meet. 31. Map out fastest route back to your hotel. 32. Wear clothes that have pockets. Your phone will thank you from the blazing heat. 33. Utilise the Cannes tote, it’s a lifesaver. 34. Share contacts. Business cards/ digital ones. The App! 35. The place is huge, you will get lost. Set landmarks. 36. Don’t let the women travel alone after a set hour - safety in numbers. That’s a good rule anyway. 37. Have a mini notebook for note taking. Inspiration will hit you unexpectedly. 38. Take a business card of the place your staying in case your phone dies. 39. Don’t be a victim to accidents crossing the street. Learn the basis in French if you have to call emergency services. 40. Keep your personal stuff safe. Most of all enjoy the buffet of creativity, innovation, learning, networking, forging new relationships. It will overwhelm you, inspire you, and challenge you all at the same time. Remember everyone’s in the same boat. And as many have said the cannes anxiety is real regardless of if you a first timer or a veteran.

I usually say that Cannes Lions International Festival of Creativity is for network, not for inspiration. But this year I came home inspired. I had the great pleasure of speaking about the Sounds Right initiative (https://lnkd.in/eHkwDi8A) and how we made Nature an official artist alongside Katja Iversen, Cathy Runciman and Adam Cardew hosted by Stan Stalnaker at the beautiful Hub Culture garden. And later, participating in the awe-inspiring round table at the Goals House hosted by Earth Public Information Collaborative about The Most Important Brief (https://lnkd.in/d_q7WmTP).   Both of those sessions were filled with inspirational people who believe in the power of creativity to drive change for the better. Eager to make more brands and companies move from purpose and profit to impact and responsibility. And looking across the winners it seems like we’re not alone in this mission. Not only did a lot of the winners involve a cause. They have also moved from the more gimmicky way of activating against a cause to creating actual long term impact. It is obviously impossible not to mention our own Pink Chip initiative by the amazing Amsterdam crew. But I also love the Sol Cement SightWalks project by Grey Peru. As well as the Mastercard Room for Everyone campaign by McCann Poland. Just to name a few. I do agree with Karen Howe that it is concerning how many cases – especially in the Glass Lions category – are centered on female oppression. Who would have thought that in 2024 we would have such a high need for creative problem solving within this area? But creativity is there. Having an impact. And this year to a higher degree than we have seen in a long time. If awarding creativity really is like smelling your own farts as Mark Ritson said on stage, this year the smell doesn’t really bother me.

The Honey Pot Marketplace: the Export Accelerator for Australia's Creative Industries. Super excited about this new report from Accenture that tracks the impact and outcomes of the Adelaide Fringe trade fair ... where artists get booked to go touring all over the world. Adelaide Fringe is an amazing launch pad! You can read the report on the website link below!

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

The ShowHeroes team is currently at Cannes Lions International Festival of Creativity and CEO Ilhan Zengin has thoughts on this year’s atmosphere. This year’s Cannes Lions is very different from last year’s, where caution was the dominant feeling. But is it roaring excitement this year, or something more nuanced? Read his thoughts alongside other industry leaders in Digiday. 👇 https://lnkd.in/edYn9KD9 #Cannes2024 #CannesLions #digitaladvertising #digitalmarketing

While everyone (looking at you Michael Thill) is off enjoying the sun and creativity at Cannes Lions, here I am, not jealous at all. Seriously, not one bit jealous. Not even a little. For those unfamiliar, the Cannes Lions International Festival of Creativity is a premier event in the advertising and communications industry. It runs from June 17-21 this year and features over 150 hours of content with around 500 speakers from across the globe. Icons like Deepak Chopra, Jay Shetty, and representatives from top companies like Google and P&G are sharing insights and innovations that are shaping the industry. https://lnkd.in/gv7s3rQH Why do we flock to events like this? The draw is in both the recognition and the opportunity for professional growth. From a behavioral science perspective, humans have a deep-seated desire for validation and acknowledgment. Awards like the Cannes Lions provide a platform to be judged and, hopefully, celebrated for our creativity and hard work. But why do we want to be judged? The answer lies in the psychological satisfaction of recognition, which can enhance self-esteem and motivate continued excellence. Beyond personal satisfaction, there are significant business reasons for pursuing these accolades. Winning at Cannes can enhance a company’s reputation, attract new clients, and justify higher fees for services. In essence, these awards are a tangible marker of success and a powerful marketing tool. However, at Havas Edge we believe that the best award is the trust and loyalty of our clients. While it's great to be recognized on such a prestigious stage, our ultimate goal is to consistently deliver value and results for our clients, day in and day out. That, to us, is the most meaningful accolade of all. Still, would be nice to be there.

Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity