Georgios Athanassiadis’ Post

🚀 5 D2C Trends That Will Reshape E-commerce in 2025 𝟭. 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲 Gone are the days of "Hey {FirstName}" emails. By 2025, AI will create hyper-personalised shopping experiences that feel HUMAN. We're talking product recommendations that read your mind, dynamic pricing based on individual behaviour, and chatbots that could pass the Turing test. 𝟮. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗼𝗻 𝗦𝘁𝗲𝗿𝗼𝗶𝗱𝘀 Instagram checkout? That's so 2023. The line between scrolling and shopping will DISAPPEAR. Expect seamless purchases within TikTok lives, AR try-ons in your Facebook feed, and virtual shopping assistants in the metaverse. 𝟯. 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝘀 𝗮 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗘𝗱𝗴𝗲 "Green" isn't just a buzzword anymore. It's a NECESSITY. Consumers will demand radical transparency. Carbon-neutral shipping, blockchain-verified supply chains, and products designed for circularity will be the norm, not the exception. 𝟰. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗖𝗲𝗻𝘁𝗿𝗶𝗰 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗠𝗼𝗱𝗲𝗹𝘀 Forget customer acquisition. It's all about COMMUNITY BUILDING. Successful D2C brands will foster die-hard fan bases through exclusive memberships, co-creation initiatives, and IRL experiences that blur the lines between brand and lifestyle. 𝟱. 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗙𝘂𝗹𝗳𝗶𝗹𝗺𝗲𝗻𝘁 2-day shipping? Please. We're headed for 2-HOUR delivery as standard. It’s already happening with Blinkit and Zepto. Micro-fulfillment centres, predictive inventory management, and drone deliveries will make "out of stock" a phrase of the past. The winners in 2025 won't just sell products. They'll create ECOSYSTEMS that seamlessly integrate into their customers' lives. 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗶𝘀 𝘀𝗵𝗶𝗳𝘁? Comment "2025" for a free 30-minute strategy session on future-proofing your D2C business. Let's get ahead of the curve together. 🚀 ------------------------------------------------------------------------------- Hello! I am Veena Gandhi 🔥 My agency, Digital Street Australia, specialises in scaling eCommerce stores profitably with creative, UGC and psychology. Want to see how we can build your User Generated Content machine and profitably scale your D2C/retail store with paid ads? Click 'Book an Appointment' for your free strategy session.

AI is changing e-commerce. Are brands ready? I recently came across Perplexity’s new AI-powered shopping assistant, and honestly, it blew my mind. This isn’t just about adding some “cool tech” to online shopping. It’s a whole new way of thinking about how we shop—and how brands connect with their customers. Here’s what really stood out: 🔹 One-Click Checkout They’ve nailed it with “Buy with Pro.” One click, and you’re done. ✨ Why it matters: Less friction means fewer abandoned carts and higher conversions. Simple but game-changing. 🔹 Visual Search: “Snap to Shop” Ever seen something you loved and thought, “Where can I find that?” With this, you just snap a photo, and it finds matching products instantly. No need to know the brand or product name. ✨ Why it matters: Gen Z and Millennials are literally shopping with their cameras now. This combines convenience with discovery. 🔹 AI Product Recommendations Forget the generic “you might also like” suggestions. These are smart, data-driven, and genuinely helpful. ✨ Why it matters: It makes decision-making easier and keeps people engaged longer. But it’s bigger than just these features. AI is transforming how we shop—making it faster, easier, and way more personal. It’s changing the rules for e-commerce: ✅ Hyper-personalized experiences that feel like they’re just for you. ✅ Real-time data to help brands adjust pricing, inventory, and marketing on the fly. ✅ Smarter tools that make shopping feel effortless. Here’s the truth: Brands that embrace this shift will win. The ones that don’t? Well… they risk getting left behind. This is the future of e-commerce: Frictionless, intuitive experiences. Smarter product discovery. Tools that actually work for how we shop today. It’s no longer just about selling—it’s about understanding your customer better than ever before. So, are we ready for this new era? I know we’re gearing up for it at Terrific. What about you? #AI #ecommerce #innovation #futureofshopping #social

Struggling to find what you’re looking for when shopping online? 🛍️ 😓 Well, you’re not alone. According to Miros, 80 per cent of shoppers spend their time scrolling and struggling because they can't put what they’re looking for into words. Heikki Haldre, co-founder and CEO of Miros, recently spoke to Cate Lawrence for Tech.eu about how they are tackling this issue and helping both retailers and consumers to find the perfect product. 💬 Miros’ wordless search allows customers to find items without using tags. Miros relies on the subconscious actions shoppers make while browsing an online store. It understands the context of the product pictures from any possible angle without relying on metadata. This new search method helps retailers increase sales by up to 40 percent. 🔮 Heikki adds: "We cannot read people's minds, but we can pretty well predict what people desire based on their actions…[customers] can communicate to us through their actions rather than their words." To read the full interview and to understand more about Miros, click on the link: https://lnkd.in/ekBxfgWs #ecommerce #AI #retail #visualsearch #PR

It’s peak season for e-commerce! 🔥 Retailers are seizing the year-end to reach as many customers as possible. With AI, you can achieve results that were once out of reach. How can AI help you maximize profits? 🔎 Trend prediction - predict bestsellers and quickly adapt your offer and marketing strategies; 🛍️ shopping personalization - AI analyzes data to offer tailored recommendations that boost customer engagement and loyalty; 📦 logistics optimization - AI helps streamline deliveries, reducing order fulfillment time and ensuring timely arrivals; 💬 automated responses - chatbots provide fast, 24/7 customer service; 📈 higher ROI on ads - according to CAP studies, AI-powered ad personalization can increase ROI by up to 300%. I believe these improvements are worth considering. They’ll help you create offers perfectly suited to customer needs. ✅ Are you already using these solutions? #Mastercard #ecommerce #shopping #AI

🔍 Personalization is the Future of E-Commerce! Did you know that 80% of consumers are more likely to purchase when brands offer personalized experiences? Tailored offers aren’t just a trend—they’re a proven strategy to boost conversions, enhance loyalty, and maximize engagement. In our latest article, we dive into how to implement personalized offers in e-commerce using data, AI, and segmentation. From improving relevance to reducing cart abandonment, personalization is the blueprint for turning casual browsers into loyal customers. How are you using personalization in your e-commerce strategies? Let’s discuss in the comments! 👇 #EcommercePersonalization #CustomerEngagement #ConversionOptimization #DigitalRetail

HITL is a gamechanger for AI-based E-commerce personalization! Imagine an AI personalization engine recommending hiking boots to someone raving about their comfy new couch in a review. Bummer, right? While AI excels at crunching data, it often struggles to grasp the nuances of human intent, especially in sentiment analysis. This is where human-in-the-loop (HITL) labeling plays a critical role. Here's why AI needs a human co-pilot: ⚡ Decoding the nuances: Sarcasm, humor, and even cultural references can fly over AI's head. A human labeler can understand the true sentiment behind a review, like a seemingly negative comment with hidden praise ("This dress is SO itchy...but the pockets are amazing!"). ⚡ Context is key: A single-word review like "terrible" can mean different things for different products. Human expertise helps categorize the sentiment based on context (e.g., "terrible battery life" for a phone vs. "terrible fit" for clothing). And how does E-commerce personalization benefit from HITL:- 🎯 Hyper-Relevant Recommendations: Accurate sentiment analysis from human labeling empowers your AI to understand customer needs and preferences better, resulting in personalized product recommendations that drive engagement and sales. 🎯 Boosted Customer Satisfaction: Imagine a customer receiving recommendations based on their true feelings. They feel valued and understood, leading to increased loyalty and brand advocacy. 🎯 Reduced Return Rates: By understanding customer sentiment, your AI can recommend products less likely to be returned resulting in improved customer experience and profit margins. With the perfect platform for HITL labeling in e-commerce, Taskmonk empowers you to build high-quality training data, streamline labeling workflows, and assign role-based access control in your labeling process to capture the most nuanced customer sentiment efficiently. Take the guesswork out of personalization. Get a free Taskmonk demo today and see how HITL labeling can transform your e-commerce experience! Link in comments. #taskmonkai #hitl #ecommerce #personalization

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐒𝐡𝐚𝐩𝐞 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞? 2025 is just around the corner, and the e-commerce world is evolving faster than ever. As I reflect on the changes coming our way, it’s clear—those who adapt will thrive. It’s not just about selling anymore; it’s about creating seamless, personalized, and memorable shopping experiences. Here's what the future holds: ➟ 𝐀𝐈 & 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Tailor experiences your customers will fall in love with. ➟ 𝐕𝐨𝐢𝐜𝐞 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Shop with a simple command. Convenient, fast, and futuristic. ➟ 𝐇𝐲𝐩𝐞𝐫-𝐅𝐚𝐬𝐭 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐞𝐬: Think 10 minutes to a day. Drones, automation—it's all here. ➟ 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐬 𝐚 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝: Eco-friendly shopping will be non-negotiable. ➟ 𝐒𝐨𝐜𝐢𝐚𝐥 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞: Buy directly from Instagram, Facebook, or TikTok—just a tap away. ➟ 𝐁𝐍𝐏𝐋 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧: Flexible payments that make customers stick around. The future isn’t waiting, and neither should you. Now is the time to 𝐫𝐞𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐲𝐨𝐮𝐫 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲. Are you ready to embrace these trends and transform your business for 2025? ✨ Let’s build a better e-commerce future together. 🚀 𝐓𝐚𝐩 𝐧𝐨𝐰 𝐭𝐨 𝐬𝐭𝐚𝐲 𝐚𝐡𝐞𝐚𝐝 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐥𝐞𝐚𝐝 𝐭𝐡𝐞 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧! #EcommerceFuture #DigitalTransformation #AIInCommerce #SustainabilityInEcommerce #VoiceCommerce #SocialCommerce #BNPLRevolution #HyperFastDelivery #EcommerceTrends2025 #FutureOfShopping #seo #blogs #linkedinblogs #blogpost #techblogs #AI #ecommerce #digital #online

Motivation often comes from the most unexpected places! Check out how AI is reshaping e-commerce and putting consumer satisfaction at the forefront. Imagine a world where your shopping experience is personalized just for you, and uncovering deals is as easy as a click. One great example comes from Michael Quoc, CEO of SimplyCodes, who shares insights on how AI can analyze countless data points to find the best offers instantly. This means less time searching and more time enjoying what you love. As we embrace these innovations, it’s clear that the future of online shopping is no longer just about purchasing—it's about creating a seamless, tailored journey that empowers both consumers and entrepreneurs alike. 🌟 What's your story about how technology has impacted your shopping experience? Share it below! #EcommerceRevolution #AIInnovation #PersonalizedShopping #LifetimoDeals #TechSavvyConsumers https://lnkd.in/gUmTFgbW

🚀 Is Hyper-Personalization the Future of Quick E-Commerce? 🤖 In the fast-paced world of e-commerce, hyper-personalization powered by AI is no longer a distant dream—it’s becoming a reality. ⚡ This technology enables retailers to deliver tailored shopping experiences at lightning speed, from real-time recommendations to personalized offers, all designed to meet the unique preferences of each customer. 🛒✨ As AI continues to evolve, quick commerce brands can leverage data-driven insights to create deeper connections with consumers, driving engagement and loyalty like never before. 🔍 Explore how AI is making hyper-personalization possible in the fast-moving world of e-commerce. https://lnkd.in/ggFuW7n6 #RetailAICouncil #EcommerceInnovation #RetailTransformation #iamadisruptor

  https://lnkd.in/gwUQZWGN   2D Barcodes: Pre- and Post-Purchase Engagement - In the past, product content was created primarily to usher consumers toward purchase. Today, the advent of 2D barcodes enables pre- and post-purchase engagement to continue the content experience long after the shopper has the product in their hands.    AI Getting Up Close and Personal - Getting personalization right has long been a factor in winning the hearts and wallets of consumers. Nearly three-quarters of shoppers have come to expect personalization in their shopping experiences, and an even greater percentage are frustrated when they don’t receive it.  In 2025, personalization means more than adding a shopper’s name to a generic email. AI algorithms and consumer data empower brands to deliver experiences that go beyond personalization and into the realm of tailor-made. And when AI personalization is done well, shoppers barely have to lift a finger to complete their purchase.    Retail Media Networks become Standard - Retail Media Networks (RMNs) allow retailers and brands to target shoppers at all stages of the buyer’s journey, including those on the direct path to purchase. And with roughly two-thirds of product searches beginning on retailer sites, monetizing these platforms is a no-brainer for retailers   Content: the Root of Every Retail Technology Trend  - The common denominator among the retail technology trends we reviewed? Content. Product content is a critical factor for brands seeking to own the digital shelf. Every consumer touchpoint is driven and enhanced by content: images, product descriptions, rich media and reviews and ratings. Poor content drives shoppers to competing brands, while the right content at the right time leads shoppers directly to purchase and facilitates a positive experience.    #AI #GenerativeAI #RetailTech #Cyber #Cloud #SAAS       https://lnkd.in/gwUQZWGN   Retail Sales and Consumer Spending – Australia – November 2024 - https://lnkd.in/gEhTg58Y