"I don't like 5Mins.ai."
That's how our QBR started off last week...
"I simply love it. That is the truth."
This comment from one of our earliest customers last week just made mine and Madlena's day. 💚
Having wrapped our Q2 Customer QBRs today, I have been reminiscing about the ones we ran at Perkbox.
The scale might be totally different but some things never change when it comes to running impactful QBRs:
🎯 Customer-Centricity: Everything revolves around your customers – their needs, their wins, their challenges. Stay laser-focused on what matters most.
🗣️ Open Communication: Transparency builds trust. QBRs are your chance to have real, honest conversations that strengthen relationships.
🗺️ Roadmap Co-Creation: Get customers excited about your vision, get feedback, double down or course correct if needed.
📊 Data-Driven Insights: Use data to tell a story, guide decisions, and fuel growth.
✅ Actionable Takeaways: Walk away with a clear plan and a shared understanding of next steps.
Leaders and Execs, no matter your level or whether you are in Engineering or Finance, do join some Customer QBRs along with your CS team.
It is an investment of your time that will pay big big dividends. And you will be surprised by what you unearth sometimes...
Have I missed anything on QBRs? Would love your insights!