maude ’s Post

When your brand love for SEPHORA meets the creative genius of the #Unicorns at Digitas North America, magic happens. The Sephora Holiday Savings Event is here, and the "This & That" campaign is pure fire. Think music-driven energy that speaks directly to Gen Z (and all of us who wish we still were). Check out the full campaign! #SephoraSavingsEvent #ThisAndThat #Digitas #UnicornCreative #GenZ #Beauty"

Something so cool just happened. I recently coached a team to build the confidence required to nail their first Sephora & ULTA presentations. The team members were junior. They had minimal retailer presentation experience so fear was high and confidence was low. I get what that’s like walking into the boardroom with all eyes on you. I did my first pitch to Sephora when I was 24. I remember the nerves the night before. I remember the what if’s flooding me. But instead of indulging in the fear, I shifted into excitement & possibility. I helped this team do the same. When we started working together, the team was thinking ⤵️ ❓What if we mess up? ❓What if we forget what we are supposed to say? ❓What if they think we are idiots? ❓What if the tech doesn’t work? ❓What if the product samples don’t arrive in time? After our time together, they shifted into thinking ⤵️ ⚡️No matter what happens - We’ve got this⚡️ Fear, doubt & insecurity are feelings that subconsciously eat away at the confidence required to stand in front of a room to present with authority. What I help women do is shift out subconscious confidence killing behavior and into self belief & trust. ⚡️When you believe you can, you will. ⚡️When you trust you can make it happen, you will make it happen. ➡️ For this team, they led with a huge dose of belief and trust which created the result of NAILING the presentation to get the retailer buy in. They now have a launch date and are prepping to go live. I am so proud of them and their willingness to get the support needed to succeed. Do you and your team need the same support? If so - I am here for you 💝 PS: Enjoy this throwback pic to little 24 year old me who was flooded with excitement as I was about to do my first Sephora Market Week Presentation. Sending so much love to that version of myself who bravely stepped up to the plate & presented to a room of 30+ Sephora team members & buyers. I just remember thinking how ready I was for that moment and how thrilled I was that this dream was coming true at such a young age 🤩🙌🥳

Why is SEPHORA unstoppable? 🚀 Let’s spill the secrets: 1️⃣ Affordable meets luxury: At Sephora, you can grab your go-to affordable products while discovering CHANEL in the same store. It’s not just about shopping; it’s about experiencing the best of both worlds, no matter your budget. 💄 2️⃣ Embracing diversity: From the lightest to the deepest shades, #Sephora serves the niche needs that others often overlook. Inclusivity isn’t just a trend—it’s a game-changer! 🎨 3️⃣ A must-visit destination: Even if you don’t make a purchase, Sephora guarantees #foottraffic. Why? Unlimited #testers and pro makeup applications turn it into a #beauty playground. Who can resist? 💋 Sephora knows the formula for creating experiences that make people stay, shop, and keep coming back. This is what keeps them at the top! 🌟

Sephora UK's launch of their new loyalty program MySephora, underscores a critical truth in the beauty industry: loyalty is vital and transformative. Why is loyalty in beauty so powerful? Let's break it down: 1. Deep Customer Insights: Beauty purchases are deeply personal. individual preferences, product affinities, and beauty routines. 2. Personalization at Scale: With rich customer data, brands can offer hyper-personalized recommendations, samples, and experiences that truly resonate. 3. Lifecycle Marketing: From skincare newbies to makeup aficionados, loyalty programs can nurture customers through every stage of their beauty journey. The success of Sephora's loyalty programs showcases the power of well-crafted loyalty strategies in retail. By fostering a culture of loyalty, global brands like Sephora not only drive business growth but also deliver exceptional customer experiences worldwide. Read more: https://lnkd.in/gdccz_u5 #RetailLoyalty #BeautyPersonalization #SephoraRewards

Our brand pick of the week - Sephora 💄⬇️ Sephora was founded in 1969 and is now a leading global beauty retailer, best known for selling a range of products including skincare, makeup, fragrances, healthcare and beauty tools. But aside from its quality products, its loyalty program is one to be admired. Here's why, and what we can learn: The Sephora Beauty Insider is a tiered loyalty program that offers three tiers for its most loyal customers - Insider, VIB, Rouge. Sephora segments its loyalty program customers by how much they spend. The bigger spenders receive more perks and experiences including more free birthday gift options and same-day unlimited delivery. And it clearly works - the program has over 40 million members across the US and Canada alone! So, what's the takeaway? Rewarding different levels of engagement and encouraging upward movement on a tiered loyalty program is a proven way to incentivize customers to spend more to achieve higher status - increasing their loyalty and lifetime value. [Image by Sephora] #Sephora #Ecommerce #DTC

I was invited to the opening of Sephora in the Bullring last week Thursday. I shuddered at the taught of the amount of people stampeding to get free goodies. In hindsight, maybe in my younger days, I would have jumped at the chance. The company has been trending in the media, so I decided to do a little deep dive. Sephora’s UK Expansion: A Masterclass in Change Management Sephora has made waves in the UK beauty market once again with its highly anticipated Birmingham store opening. The event drew massive crowds, highlighting not just the brand’s enduring appeal but also its ability to execute change and transformation on a grand scale. This isn’t just about launching another store; it’s about orchestrating a seamless change strategy that resonates with consumers and aligns with organisational goals. Here’s what we can learn: 💄 Understanding Market Dynamics: The overwhelming response in Birmingham is a testament to Sephora’s strategic research and its ability to meet UK consumers where they are focusing on inclusivity, sustainability, and innovation. 💡 Cultural and Operational Alignment: Entering a new market at this scale requires internal transformation. Teams across regions likely adapted to align product offerings, messaging, and operations with the UK’s unique demands. 🌍 Digital and Physical Synergy: Sephora’s re-entry strategy masterfully blended online buzz with offline impact. By first establishing its e-commerce presence and now drawing huge crowds to its physical stores, Sephora exemplifies how to marry digital transformation with experiential retail. 🚀 Creating Momentum: The Birmingham opening wasn’t just a launch it was an event generating excitement that reverberates across the UK market. Building this momentum requires both short-term wins and a clear long-term vision. Sephora’s UK journey reminds us that successful transformation isn’t about just making changes it’s about making the right changes, at the right time, for the right audience. What do you think about Sephora’s strategy? How can brands leverage change management to expand successfully into new markets? #ChangeManagement #BusinessTransformation #Sephora #Leadership https://lnkd.in/emRemC3t

Ulta Beauty has some big plans for Holiday 2024... 🎄 What is the #1 retail beauty destination prioritizing through Q4? 🤔 🧴 Categories on the Rise - Ulta has invested in in-demand categories such as body care and wellness to ensure it remains the go-to destination for trending products. It's also positioned itself as a leader in the Gen Alpha skincare craze. 🤩 Bringing Joy to Stores - With cultural sentiment seeming to always be negative, Ulta has an initiative to bring more joy to stores, and the gifting season presents the perfect opportunity to communicate this to customers. 👂 Listening to Customers - With 44 million loyalty members, Ulta has an incredible opportunity to learn about trends and get feedback on initiatives. This enhances a sense of community and ensures that retailer continues to deliver what customers truly want. My bet is that Ulta Beauty will continue its beauty dominance through the holiday season and grow as a major retail beauty destination through 2025. #ultabeauty #beautyretail #giftingretail #beautygifts New Ground

learn about leaders in the field....

Hear from Sephora North America CEO Artemis Patrick as she shares her personal beauty journey, vision for Sephora, and favorite desk snack. She also shares some sage wisdom for anyone aspiring to join the beauty industry, “Ask yourself, ‘Why do I want to work in beauty?’ Whether it’s a passion for artistry, inclusivity, or innovation, having that clarity will help guide your decisions and keep you grounded.” Read the full Refinery 29 piece here: https://lnkd.in/gc2tA5hm