We have some news!
Co-Founder Upfront / 5x Start-up Revenue Leader / Advisor / Proptech / Real Estate
Grateful to share the next stage of our journey at Upfront, as we announce the close of our pre-seed round! Upfront is building a true, real estate-native, financial service company, in-house, brokerage provided - delivered and supported by us. Adding value to the broker / agent relationship. Many shoe-horn financial services into real estate - we are building bottom up - for the way real estate moves. It's expensive to be a real estate professional. They are expected to pay for everything upfront, with no guarantee of return. From their annual dues, CE, marketing - the list goes on and on.... and then they are expected to wait to get paid for their work. In the US, depending on where you are, it can take 3 weeks to 3 months for real estate professionals to receive their earned fees. The only options for agents to get liquidity are predatory companies, charging upwards of 20% of an agents earned commissions!? At best 9-10% for a credit card. On top of that, these predatory companies operate outside of the valuable, trust-filled broker/agent relationship. We believe this is very broken. If you want to learn more (www.myupfront.com), please reach out. We have a waitlist of brokers launching over the next few months - and this is just the tip of the iceberg. We believe in the future of the real estate professional - come for the ride, to fix the way commissions are paid, and deliver financial tools - made for the real estate space. Thank you to my co-founder Mukund for trusting me as his partner. I could not do this without you my friend! And thank you to our investors, angels, advisors and friends that have been on this journey so far - and to our new partners that want to change the way earned fees move in real estate: Diagram Ventures, ROC Venture Group, Equity Angels, Robin C., Alexander Campbell, Dion Chu, Amy Chorew, Simon Chen, Adriana Landaverde, Nicholas Haley, Katherine Winston, Kenya Burrell-VanWormer, Mike McAra, Lynette Keyowski, Inman https://lnkd.in/egQvqasd