Name: See Magical’s activity on LinkedIn
Uploaded: 2024-07-24T21:02:18.244Z
Duration: 1 min 43 s
Channel: Magical

Magical reposted this

Vin Matano 🐝

Building a B2B Influencer Marketing agency in public.

6mo

Good news: I just signed a new client! Now what's next? For context, I run a B2B Influencer Marketing agency. Usually, the first step in working with a client is building out a list of Influencers. But this can take FOREVER. So I wanted to show you how I build these lists in seconds. The tool I'm using in this video is called Magical. As a solopenuer, leveraging tools to save me time are crucial. And the "operations" has been the most challenging part of running a business. So anytime I learn something new, I'll share it with you all here! If you found this video interesting, comment below and I'll share more of the "operations" of my business. 🐝

55 Comments

Transcript

Good news, I just signed a new client and step number one is actually building out a list of influencers for their influencer campaign. So I'm going to show you a little behind the scenes of how I do that operationally. So in this example, I have a few LinkedIn profiles tabbed out of some of my friends, and this example, they're going to be the influencers. So we have Melissa, JC, Will, Ashley, and Zoe, and I need to get their information in this Excel document right here. So all you have to do is hit the magical Chrome extension right here and you can see all the green information is the data that's going to get pulled over into this Excel document. So one of the most important things that I need to add is their follower account as well as their title, their about section, their LinkedIn profile. So all you have to do is highlight the sections that are most important. Maybe location might be important to you as well if you're planning for in person events or maybe your business is really focused on a certain area. So I'm going to add in location. Hit save and you can see now Melissa's location and Tampa has been added. So I'm going to hit continue to automation. I'm going to create a new spreadsheet or add to a new spreadsheet and it will ask you if you want to just bring in this page, OK, Melissa's page over into the Excel doc, or if you want to bring in all these tabbed out pages over into the Google Sheet. So I'm going to choose all. And it will automatically start to pull over the relevant data that you care most about. So this is how I go through the process of actually building out these lists of influencers for the brands that I'm working with. So figured I'd show you a little behind the scenes of that. So if this is helpful at all, let me know, comment below and I'll share more ways of how kind of operationally working with some of my clients going forward. Pace.

Muhammad Ali

Scale your SaaS - Growth Marketer

6mo

How do you outreach to these influencers, and what are the prices they ask? Because prices can fluctuate, and there isn't much going on in this space.

1 Reaction

Jason Widup

SVP of Marketing @ Pixis

6mo

Thanks Vin! How do you figure out the right influencers for your client? These are folks you're already connected to or know - but some of your clients may be in a totally different industry with different influencers. Do you have a tool or system you use to find influencers for other industries? Any tool that allows you to query on things in LinkedIn profiles like follower count?