Name: See SAUZ’s activity on LinkedIn
Uploaded: 2024-09-23T04:41:20.542Z
Duration: 13 s
Channel: SAUZ
Description: Finding a Sauz hat on a New Jersey local news segment about recent shark sightings wasn’t on my August bingo card, but it was definitely a useful opportunity to capitalize on content. 30 days and 3,500,000 views later, I’ve had copackers, vendors, former professors and distant relatives mentioning they saw our hat in a Jersey Shore news clip. Great work as always Camryn Frederickson 📈

SAUZ reposted this

Troy Bonde

Co-founder & CEO at Sauz

3mo Edited

Finding a Sauz hat on a New Jersey local news segment about recent shark sightings wasn’t on my August bingo card, but it was definitely a useful opportunity to capitalize on content. 30 days and 3,500,000 views later, I’ve had copackers, vendors, former professors and distant relatives mentioning they saw our hat in a Jersey Shore news clip. Great work as always Camryn Frederickson 📈

23 Comments

Transcript

We saw two fins pop up really close in and we came down. We thought it was maybe 2 sharks but when we got a closer look it was 1 long 6 foot shark and that was enough to send people running for the sand. Look at that, it's a shark man.

Shani Bocian Steinberg

CEO at Allermi

3mo

This is amazing lol. Couldn't pay for content like this.

5 Reactions

Ammar Saifuddin 🚀

CEO & Founder e53 Fulfillment | CPG Brands | $5M - $500M brands | e-commerce logistics fanatic

2mo

Wow, what a wild turn of events! Embracing the unexpected like finding your hat on a news segment is pure gold for brand visibility. Keep riding that wave of serendipity!