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📈 We're here with another #FIBRFriday, our weekly series where we share insights from our Fraud Industry Benchmarking Resource, FIBR. In our latest Digital Trust Index, powered by FIBR data, we found that the average account takeover (ATO) attack rate increased by 24% in Q2 2024 compared to the same time last year. And consumers are feeling it -- 24% of consumers surveyed by Sift have been a victim of ATO in the past year, up from 18% in 2023. This trend is not only harmful to consumers, it is also highly damaging to businesses, as the majority of consumers say they would *stop* shopping with a brand where they had been a victim of ATO. 📌 For more insights, check out our Digital Trust Index report for the latest FIBR findings on ATO: https://buff.ly/3B1XgNS 🔗 And remember that FIBR is interactive, explore the tool yourself to compare to explore fraud benchmarks: https://buff.ly/3K7l9ES #FraudPrevention #FraudTrends #Fraud #FraudRates #AccountTakeovers #AccountHacking #DigitalTrust

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