Sift’s Post

The value of online software & services transactions is expected to hit $135 billion by the end of this year. This surge in digital sales brings immense growth potential—but also a wave of new fraud risks for internet & software businesses. With instant sales and card-not-present purchases, these companies are prime targets for sophisticated fraud, from account takeovers to AI-driven attacks. Sift can help: from subscriptions to in-app purchases, we help companies reduce friction, safeguard transactions in real time, and let businesses focus on growth with confidence. Find out more: https://buff.ly/3ApKN6O #FraudPrevention #DigitalGoods #InternetSoftware #SaaS

We are excited to see these industry leaders tackle the big questions on Trust and Verification. We’re looking forward to hearing from all the experts at the upcoming Marketplace Risk conference on how to safeguard your platform against impersonation, deepfakes, fraudsters, and more. #TrustAndSafety #DigitalSecurity #IdentityVerification #MarketplaceSecurity

Ever tried spotting a fake smile in a sea of faces?  It’s tricky, but there’s always that subtle something that gives it away — the lack of a genuine sparkle in the eyes, the tension in the lips. 🧠 Fraud is no different. On the surface, fraudulent transactions might look like any other, but with the right tools, we can spot those subtle off signals. Whether it's an unusual login attempt at 3 AM or a shopping spree from a remote location, our tech catches those fake smiles in the data stream. Sign up & try Sensfrx.ai for free, today. 🔗 https://sensfrx.ai/ #frauddetection #fraudattack #simplifyfraud

Fraudulent activities can indeed hide in plain sight, but with Sensfrx is like a sharp-eyed detective, catching those subtle off signals that others might miss. Whether it's an unusual login or a sudden shopping spree from a remote location, Sensfrx can make it much harder for fraud to go undetected. According to various studies, 85% of fraud attempts involve some form of unusual behaviour or patterns that, when detected, can significantly reduce the risk of successful fraud. Sensfrx can surely identify these red flags and help businesses protect themselves more effectively.

🚨Impersonation, Deepfakes, Bots, Fraudsters. Who Can You Trust? Best Practices for Trust and Verification🚨 In today’s digital landscape, trust is more crucial than ever. With the rise of fake identities, deepfakes, and fraudulent activities, the question is: Who can you really trust? The rise of impersonation, deepfakes, fraudsters, bots and more pose a significant threat, eroding consumer confidence and compromising transactions on platforms. This not only impacts buyers and sellers but also hinders the overall growth and potential of these marketplaces. Who can you and your users trust? How can you ensure the integrity of your platform? Join us for an insightful discussion with Prove as we discuss what proactive and reactive strategies your business can take for onboarding verified customers while mitigating attacks so your customers can engage and transact with confidence. 💡What you’ll takeaway: - Importance of identity verification in building a secure and trustworthy marketplace🔐 - Strategies for verifying genuine users across the entire customer journey✅ - Navigating new and complex regulations impacting marketplaces 📜 📅 Date: 09/11/2024  🕒 Time: 10-11AM PT 🎤 Speakers: - Catherine Porter, Chief Business Officer at Prove - Chelsea Hower, Director Trust and Safety at Sittercity - Augie K. Trust and Safety Consultant - Sidra Khan, Global Leader Trust and Safety at Taskrabbit Don’t miss out on this crucial discussion. Ensure your platform’s integrity and gain the confidence of your customers. 👉Register now! https://lnkd.in/dhHJhsZ5 #TrustAndSafety #DigitalSecurity #IdentityVerification #MarketplaceSecurity #Prove

Let's talk about #bots and their business implications... Did you know that ~44% of the #internet traffic is not human? Bots represent a huge portion of the requests according to #Cloudflare #Radar. 🤖 Good #bots: Search engine crawlers, feed fetchers, and monitoring bots that improve website visibility and performance. Not all #bots are bad #bots; however, good #bots only represent ~4.5% of the total traffic. 🤖 Bad #bots: growing at almost 10% year-over-year (YoY), these bad bots can really hurt your internet properties. Most common #bot #attacks are: 🔑 #Credential #Stuffing: Bots relentlessly attempt to access accounts using stolen credentials from the dark web. According to research, up to 70% of login traffic is automated & not human. 🛒 #Inventory #Hoarding: Bots swiftly grab limited inventory, leaving excited customers frustrated and less likely to return to your online store. 💳 #Credit #Card #Stuffing: Bots validate stolen credit card details from the dark web, leading to fraudulent purchases and financial losses for merchants. Did you suspect that you might be affected by bots? We can share our best practices to fortify your defense against bots. Let's connect!

🌟 Modesty aside! Here's why we're not an average platform: 🚀 Smart Traffic Optimization: No more guessing! Our AI-powered platfrom does the heavy lifting to make sure your website gets the right visitors at the right time. 🛡️ Fraud Protection: We've got your back against scammers. Our system keeps your conversions safe and sound while weeding out the fraudsters. 💰 Flexible Billing: Keep partners happy with our easy-to-use billing options. Whether % or fix rate, you can customize payments and rates as you see fit. ⚡ Fast Servers: Speed is our specialty. Say goodbye to slow loading times with our lightning-fast server network. 💸 Affordable Plans: Get everything you need from a single platform without breaking the bank. Our subscriptions are budget-friendly and fully customizable to fit your needs. Ready to experience the UCLIQ difference? Let's chat: bit.ly/49BT8zV #UCLIQ #AffiliateMarketing #AI #FraudProtection

📣 Great case study! 🚀 Learn how shopping app LightInTheBox seamlessly migrated to Adjust with minimal impact on daily operations for reliable fraud prevention and raw data. #appmarketing #adjustcom

Neil Sweeney has a great term for those companies who your family and friends (not in ad tech) have never heard of and who also have access to your personal data. I would add one point to his prediction. If you are a company who is working with a ‘headless’ data company and handing over control (control that you cannot get back) you also should be concerned. And you also have options to maintain control and protect your most critical asset: your trusted relationship with your consumer. The industry has relied on a legacy system of moving highly personal data between parties through a series of intermediaries. It’s a system that cannot stand up to new privacy regulation, changes in browser technology, deprecation of outdated identifiers, and moves from technology giants to protect customer data. Time’s up.