Getzler Henrich & Associates’ Post

Our annual Retail Outlook report isn't out yet, but early insights reveal key challenges for CPG leaders heading into 2025: managing teams (15.54%), reducing out-of-stocks (12.43%), and building customer loyalty (12.7%). If these resonate with you, you're not alone—solutions like field management tools can help tackle these metrics, and drive retail success. #repsly #retailexecution #retailtech

Tight margins, disconnected customers, and data scarcity—does this sound familiar, FMCG leaders? We are excited to announce the launch of our latest whitepaper, "Unlocking Customer Loyalty in the FMCG Aisle", co-authored by our Founder & CEO Jurgen Swaans and Philip Shelper, Certified Loyalty Expert™, along with Kate Pay, Certified Loyalty Expert™. Our new whitepaper analyzes the strategies and trends of customer loyalty in the fast-moving consumer goods (FMCG) sector, featuring four unique challenges and two real-life case studies designed to inspire any brand to adapt from. Here's what you'll discover: - Building Direct Connections with Consumers  - Leveraging Data for Personalized Loyalty  - Tackling Industry Margins with Smarter Rewards  - Competing Effectively in a Crowded Market  👉 In an era of razor-thin margins and endless consumer choices, understanding loyalty isn't just an option—it's a survival strategy. 🔗 Want a sneak peek? Check out the first few pages and get full access to our whitepaper via this link: https://lnkd.in/d6Zpkbp4 #FMCG #Retail #Marketing #Strategy #Data

It was great to collaborate with Jurgen Swaans from NeoDay on our latest whitepaper "Unlocking Customer Loyalty in the FMCG Aisle". The FMCG industry is complex and faces a range of challenges, in particular limited access to data, low margins and increasing competition. Our paper explores how FMCG brands can apply innovative loyalty solutions to address their core challenges and drive deeper engagement among customers. 

First-party data changes the dynamic in negotiations between retailers and CPGs fundamentally. In today's retail landscape, data-driven decision-making is the cornerstone of a competitive strategy. First-party data, collected by retailers in their customer interactions, is driving fundamental capability changes and becoming a key source of competitive advantage.   But first-party data also leads to a significant shift in the power balance between retailers and CPGs – one that the latter can no longer ignore! Read our new BCG report and learn how CPGs can prepare themselves: https://lnkd.in/eKhKGH2z

Since 2020, Consumer Goods companies have faced mounting pressure on margins, prompting successive price hikes across their portfolios. However, this approach is meeting resistance from retailers, shoppers and policy figures, indicating that traditional pricing strategies are no longer sufficient. At Roland Berger, we believe that rebalancing your customer investment portfolio requires more than just in-depth analysis; it also involves effective operationalization and activation. Our analytical approach uncovers pricing dynamics and deal structures, helping identify the critical levers to prioritize for your brands. We’re committed to guiding clients throughout their entire rebalancing journey, from data-driven recommendations to seamless implementation. Contact us to learn more! Robert Baker Rebeca Dauscha Roland Berger #ConsumerGoods #PricingStrategy #SustainableGrowth #RolandBerger

🚀 Transforming a Global Food Manufacturer with Digital and Advanced Analytics 🍽️ In a rapidly evolving industry, innovation is key to staying competitive. Discover how a global food manufacturer partnered with McKinsey & Company to revolutionize their operations. By leveraging digital tools and advanced analytics, they tackled inefficiencies, optimized their supply chain, and boosted customer satisfaction. This case study highlights their journey, approach, and the impressive results achieved. Dive in to see how digital transformation can drive operational excellence and growth! 📈 #DigitalTransformation #AdvancedAnalytics #OperationalExcellence #SupplyChain #CustomerSatisfaction #Innovation #McKinsey & Company#PixeLift

Fact: Retail is fiercely competitive. 🛒 🛍 But there is a science to it—and in our latest webinar Mastering Retail Trends for a Profitable 2024, Matt Hopkins, Anis Hadj Taieb, & John Harmon, CFA break down the details. It’s packed with insights on data utilization, the latest retail trends, and the benefits of customer-centric retailing. Watch it here! https://lnkd.in/dmRCdhD2 #RetailTrends #Webinar #DigitalTransformation 

CPG companies have experienced unprecedented demand, cost inflation and supply chain disruption over the last few years. In response, many took often multiple rounds of price increases to protect profitability. With the dust settling, many are seeing a need to reset their pack-price architecture (PPA) for growth due to: - Wrong pack sizes at the wrong price points vs. consumer demands - Misaligned pricing vs. competitive sets - Crossing psychological price thresholds - Broken discount curves - Vacating key category price points (including OPPs)   A renewed focus on PPA and ensuring it is brought to life effectively with other RGM levers (promo, trade, mix) is key to get back to growth. My colleagues and I lay out some considerations. Reach out to chat if this is top of mind for you #revenuegrowthmanagement #RGM #ppa #packpricearchitecture #cpg

🔍 CPG Account teams have asked, and we have the answer! In today's fast-paced retail world, Consumer Packaged Goods (CPG) teams need a competitive edge to maximize their retail partnerships. Our latest infographic breaks down how industry leaders are leveraging real-time, localized data to: 1️⃣ Ensure promotion compliance 2️⃣ Respond quickly to competitive pricing 3️⃣ Improve ROI with digital coupon intelligence 4️⃣ Identify distribution gaps 5️⃣ Uncover competitive trade flows With instant insights from Datasembly, your team can drive growth and optimize every opportunity at the shelf. 💡 Check out the infographic to see how fully shareable, real-time data is changing the game! Download the full infographic now and fast-forward your retail partner strategy: https://lnkd.in/eFKSTnaD #RetailData #CPGInsights #PromoCompliance #DigitalCoupons #CompetitivePricing #DistributionGaps #TradeFlows #RetailSuccess #Datasembly

Here we are, still shaking up the presumed normal data around promotions and pricing while setting the new standard for what is possible. Let’s chat about how Datasembly remains uniquely positioned to help you unlock a more informed promotion strategy. #retaildata #cpginsights #totalvaluetoconsumer