Giada Nizzoli’s Post

Creating a clear marketing strategy is all about mastering specific techniques. What?? When you embark on building a marketing strategy, you don't just sit around planning endlessly. Instead, you start with a project. Let's break it down into three essential steps: 1. Define Your Destination 🎯 What it means: Begin by clarifying your primary goal. Are you aiming for brand awareness, lead generation, or conversions? Tip: Make your goals SMART—Specific, Measurable, Achievable, Relevant, and Time-Bound. This clarity sets the direction for everything else. 2. Know Your Audience 👥 What it means: Identify who your ideal customers are. Understand their needs, preferences, and where they engage online. Tip: Develop detailed personas to bring your audience to life. This helps tailor your messaging and tactics effectively. 3. Build & Execute Your Plan 📅 What it means: Map out the key tactics, channels, and timing to reach your target audience effectively. Tip: Include a mix of content types like blogs, videos, and social media posts. Set measurable KPIs for each to track progress. Remember, just like learning any skill, creating a marketing roadmap involves mastering specific techniques. The lesson: - Start with clear goals. - Understand your audience. - Execute with precision. Try, learn, and adapt until you achieve your marketing goals—then repeat for continued success!

The world’s most valuable skill is marketing that actually works. But the overwhelming flood of options and tools keeps small business owners from ever learning how to do it effectively. Here are 3 marketing frameworks that will save you dozens of painful hours trying to figure it out yourself: 𝟭) 𝗦𝗰𝗵𝘄𝗮𝗿𝘁𝘇’𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 This completely changed the way I thought about reaching the right customers. 𝗦𝘁𝗲𝗽 𝟭: Identify which stage your market is in—are they brand new to your product type, or are they tired of hearing about it? 𝗦𝘁𝗲𝗽 𝟮: Tailor your messaging accordingly—new markets need education, while saturated ones need a fresh twist. 𝗦𝘁𝗲𝗽 𝟯: Focus on creating an emotional connection once the market becomes crowded—this is how you stand out. 𝟮) 𝗠𝗮𝘀𝘁𝗲𝗿𝘀𝗼𝗻’𝘀 𝗟𝗲𝗮𝗱 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 Hang this up in your room somewhere—and stare at it every day. 𝗧𝗶𝗽 𝟭: Start with a promise that grabs attention—think big, but back it up. 𝗧𝗶𝗽 𝟮: Address the problem your audience is facing—don’t just state the problem. Show that you understand it deeply. 𝗧𝗶𝗽 𝟯: Offer a solution that feels tailored just for them—this is where the magic happens. 𝟯) 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗟𝗲𝘃𝗲𝗹𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 I consider this the Bible of understanding your audience. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟭: Identify where your audience is on the awareness scale—are they unaware, problem-aware, solution-aware, or most aware? 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟮: Match your message to their level of awareness—don’t push a sale to someone who isn’t ready for it yet. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝟯: Guide them gently through each stage—build trust and offer value at every step. I hope this helped. Jay P.S. Also, if you want to learn even more about market sophistication and awareness stages, subscribe to my InboxCMO newsletter right here on LinkedIn.

Establishing efficient marketing workflows is crucial to keep everything running smoothly 📝 Dive into our latest blog to learn how to streamline your marketing operations and boost your team's productivity 👫 #Marketing #MarketingWorkflows #Workflows #Processes #CloudCollaboration #Productivity

Rethink Your Marketing: Move Beyond Pain Points If your marketing focuses only on pain points, it’s time to evolve. We’ve all seen posts that call out: → Struggles. → Frustrations. → Challenges. ✅ Sure, it grabs attention. ✅ It’s relatable. ✅ And it works… to an extent. But here’s the problem: 𝗶𝘁’𝘀 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 𝘁𝗼 𝗳𝗲𝗲𝗹 𝗿𝗲𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲. What’s missing? The 𝘢𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯. The 𝘷𝘪𝘴𝘪𝘰𝘯. The 𝘰𝘶𝘵𝘤𝘰𝘮𝘦. That’s where 𝗣𝗹𝗲𝗮𝘀𝘂𝗿𝗲 𝗣𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 comes in. What is Pleasure Point Marketing? It’s not about just fixing problems—it’s about showcasing the possibilities. It’s about inspiring your audience with what life could look like after their problem is solved. Here’s how it works: 🔴 𝘗𝘢𝘪𝘯 𝘗𝘰𝘪𝘯𝘵 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: Spending hours creating content that no one engages with? 🟢 𝘗𝘭𝘦𝘢𝘴𝘶𝘳𝘦 𝘗𝘰𝘪𝘯𝘵 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: Imagine a strategy that generates consistent leads while saving you 10 hours a week. 𝗪𝗵𝘆 𝗱𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝘄𝗼𝗿𝗸? → Pain points build empathy and trust. → Pleasure points create excitement and momentum. 𝗧𝗵𝗲 𝗸𝗲𝘆? Use both. → Lead with the pain to connect. → Close with the pleasure to inspire action. 𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁: Stop just reminding your audience what’s wrong—paint the picture of what’s possible. P.S.: How are you combining pain and pleasure points in your marketing? Let me know below—I’m curious!

I found this amazing way to use 1 Click to Generate Your Perfect Marketing Proposal! 🤖 Pro Tip: Use this framework with Zoom AI Companion for a game-changing combo! 1. Join a Zoom meeting with your team 2. Use Zoom AI Companion to summarize your marketing discussions 3. Ask the Claude AI to prepare a proposal using the SOSTAC format, which covers: • Situation: Analyze your market landscape • Objectives: Set SMART goals aligned with your vision • Strategy: Develop winning approaches • Tactics: Plan impactful campaigns • Action: Execute with precision • Control: Measure and optimize performance Result? A comprehensive marketing strategy in record time! 🏆 Ready to take your proposal to new heights? Read the full article now and unlock the key to crafting a killer marketing proposal!

Mastering, Marketing and Administration I usually split my working hours between these two tasks: 1️⃣ #Mastering my expertise; and 2️⃣ #Marketing our project. Both are important for achieving consistent results. However, #SME owners are often distracted by 3️⃣ #Administration, i.e. matters that are mandatory but not related to producing and selling goods and services that business offers to its customers. Besides #accounting and #reporting, administrative tasks include: - drafting contracts and internal documents; - posting job ads and interviewing candidates; - paying salaries and office rent; - updating Company's records with authorities; and so on. Proper administration often remains unnoticed. Improper administration leads to fines, penalties and disqualification of directors. That's why we built the Savvy Platform - administrative assistant for #entrepreneurs and #founders in #Singapore. We made administration our main area of expertise to allow our customers master and market theirs.

Let’s stop associating marketing with a list of unstructured actions! 😬 Too often, I see marketing reduced to a set of ideas and tactics thrown together to grab the public’s attention, hoping that at least some of them will work and bring results. And yes, sometimes they do work... But the truth is, marketing isn’t just about what we post today, how many likes we got yesterday, which groups we joined, or what quick campaign we launched this week. Imagine you received an invitation to an important event. You start thinking about what you’ll say, but you have no idea about the essential details, what the purpose of the event is, the location, the duration, the dress code, who the participants are, and what themes will be covered… Get the idea? The same thing happens in marketing when improvised actions lack a clear strategy. So, how about changing the perspective? 👇 Let’s focus on the foundation, which means strategy! A clear marketing strategy accompanied by thoughtful planning gives direction and meaning to each action you take. When you know why you’re doing what you’re doing and what your objective is, marketing becomes far more effective and straightforward. This way, you avoid wasting resources and maximize long-term results. What do you gain with a well-built strategy? 1. Clarity and focus You won’t get lost in ideas and tactics that lack results; instead, you’ll know exactly why you’re taking each step and what you aim to achieve. 2. Consistency in communication Coherent messages across all channels allow your audience to recognize and resonate with your brand’s values. 3. Efficient use of resources Targeted and strategically planned actions prevent wasting time, energy, and money. 4. Long-term results Exactly what we all want in building a solid business. How does that sound? 🧐 P.S. If you need help defining your marketing strategy or answering these essential questions, send me a message. I’m here to help you build a clear and effective marketing strategy.

The harder your marketing tries to sound like marketing, the harder it becomes to sell.  Why?  Because nobody likes being sold to.  Imagine you're scrolling on LinkedIn and see two posts:  1️⃣ Boost your ROI with these 3 marketing hacks.  2️⃣ Here’s how we helped [specific industry] cut costs and grow without hiring more people.  Which one feels genuine? Which one do you pause to read?  People resonate with authenticity, not marketing fluff. They want to feel seen, not pitched.  So how can you stop sounding “too much” like a marketer?  ✅ Speak directly to your audience. Instead of “Need better results?” try “Are you an agency founder struggling to scale your client base?”  ✅ Focus on outcomes, not features.   Drop “This tool increases productivity” for “Get 2 hours back in your day.”  ✅ Show, don’t tell.   Real stories > fancy buzzwords. Instead of “Our product/service is revolutionary,” share a customer’s success story.  The truth is, the best marketing doesn’t feel like marketing at all.  It feels like a solution to a problem.  What’s your favorite example of marketing that just works?  P.S. If this post made you stop scrolling, give it a repost ♻️—someone else might need to hear this too.

10 significant lies you’ve been told about marketing… 🤯 1️⃣ You need a degree to succeed. ➡️ Truth: Success comes from continuous learning. I've been mentored by industry leaders like Guillaume Moubeche, Iman Gadzhi, and Justin Lalonde and read books by Alex Hormozi and David Ogilvy. 📚 2️⃣ Big budgets guarantee big results. ➡️ Truth: Smart strategies win over big spending. I launched my business with just $1200. It’s all about targeted efforts and understanding your audience. 🎯 3️⃣ More followers mean more sales. ➡️ Truth: Engagement beats numbers. Build meaningful relationships for true conversion. 🤝 4️⃣ Marketing is only about selling. ➡️ Truth: It’s about storytelling and creating value for your audience. Share your journey, your failures, and successes to connect authentically. 📖 5️⃣ SEO is dead. ➡️ Truth: SEO is evolving, not dying. Optimize your content to stay visible and relevant. 6️⃣ Email marketing is outdated. ➡️ Truth: Email remains one of the most effective channels for personalized engagement. It’s direct and personal. 📧 7️⃣ Only big brands can succeed online. ➡️ Truth: Small businesses can thrive with the right niche strategies and personalized customer experiences. 8️⃣ Content is only about quantity. ➡️ Truth: Quality content that educates and entertains will always win. Focus on adding value, not volume. 🎤 9️⃣ Paid ads are the only way to grow. ➡️ Truth: Organic growth through community building and trust is sustainable and effective. 🔟 Social media is just for brand awareness. ➡️ Truth: It’s a powerful tool for building relationships, engaging your audience, and driving conversions. These myths can hold you back. Embrace the truth and focus on strategies that truly drive success. 💪 💬 Comment below on a marketing myth you’ve encountered.

7 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝗳𝘂𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗤𝘂𝗼𝘁𝗲𝘀 𝗧𝗼 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 1. "The best marketing doesn't feel like marketing." • Feels authentic • Builds trust • Engages emotionally 2. "Marketing is no longer about the stuff that you make, but the stories you tell." • Creates narratives • Connects with audience • Drives loyalty 3. "Good marketing makes the company look smart. Great marketing makes the customer feel smart." • Adds value • Resonates personally • Strengthens bonds 4. "People don't buy what you do, they buy why you do it." • Communicates purpose • Aligns values • Inspires action 5. "Content is fire; social media is gasoline." • Amplifies reach • Generates excitement • Spreads message quickly 6. "Stop interrupting what people are interested in and be what people are interested in." • Integrates seamlessly • Adds relevance • Engages naturally 7. "Make your customer the hero of your stories." • Focuses on customer • Enhances relatability • Builds advocacy Implement these quotes to revolutionise your approach and craft compelling marketing strategies. Start transforming your marketing today! P.S.: Need help making your marketing efforts effortless? Book an appointment to discover how educational content-based marketing can transform your approach. https://lnkd.in/gF6zHVFz