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Coca-Cola’s latest holiday ads, crafted with AI, are sparking quite the conversation in the creative world. The AI-generated commercials, which bring a modern twist to the brand’s classic “Holidays Are Coming” ad, highlight the growing potential of generative AI in marketing. While some praise the innovation, others argue the results feel too “soulless” or “creepy.” For me, it’s exciting to see how AI is evolving in the creative space—unlocking new ways to tell stories and offer fresh, hyper-realistic visuals. It’s not about perfection yet, but it’s clear that brands like Coca-Cola are leading the way in testing what’s possible. What are your thoughts on AI in advertising—game-changer or too much too soon? #AI #GenerativeAI #HolidayAds

Coca Cola’s AI-generated Christmas ad is a step in the right direction, but it ultimately lacks creativity. Remaking the 1995 classic feels like a missed opportunity to demonstrate AI’s true potential for pushing boundaries and creating something genuinely innovative. Additionally, the subtly unsettling vibe is a reminder that as AI evolves, it must feel less rushed, more polished, and emotionally resonant. That being said, the ad did spark conversations, indicating that the strategy worked in its own way. As marketers, we should combine AI with bold, human-centic ideas to truly enhance a brand’s storytelling. It’s a good start, but a long way to go before AI transitions from just a buzzword to a game-changer in the advertising industry. #AI #ArtificialIntelligence #GenAI #Advertising #Marketing

AI + Coca-Cola: A holiday recipe that didn’t quite sparkle Coca-Cola’s latest holiday ad, crafted entirely by AI, set out to blend tradition with technology. The result? Let’s just say it didn’t exactly bring the festive cheer many were expecting. Instead of the classic, jolly Santa we all know and love, viewers were served an AI-generated narrative that felt a little flat. It’s a reminder that while AI can do incredible things, capturing the magic of human emotion—especially in something as nostalgic as a holiday ad—isn’t always its strong suit. This raises an interesting question: Where does AI shine, and where does the human touch remain irreplaceable? AI in advertising can be a fantastic tool for scaling creativity, analyzing trends, or even generating concepts. But when it comes to heartwarming holiday magic, it seems we still need humans behind the "sleigh reins". What do you think—is AI ready to take over creative industries, or should it stick to being a helpful elf for now? #AI #Advertising #CocaCola #Creativity #Innovation

Did you hear the one about how The Coca-Cola Company made an entire ad campaign using AI-generated video, and the internet lost its mind? Lindsay Hong 洪傅琳熙, founder and CEO of SmartAssets, weighs in on the much-maligned holiday spots. (Spoiler alert: She doesn't hate them.) And more importantly, she reminds us that GenAI isn't just about *producing* creative assets—the technology is already an instrumental tool for marketers and creatives looking to quantify things like memorability and emotional engagement. Click below for more: https://lnkd.in/gnMz8xSM

The Coca-Cola Company's Christmas ads are always something to look forward to but this year, it's AI-generated reboot of its classic ad, “Holidays Are Coming” caused quite a stir. The AI-generated ad saw largely negative comments with many saying they found it "distasteful", "scary", "soul-less" and "uninspiring". Some even said it looked "cheap" and that it did not bring forth the feelings that holiday ads should. I don't know if it is because I generally love anything and everything AI but I honestly enjoyed the ad and don't see why people are so strongly upset about it. How are we as a community pushing AI, encouraging education on AI, creating more AI platforms than we can keep up with but AT THE SAME TIME, crucifying any brand that tries to utalise the given tools? I understand the worries about removing jobs but isn't the onus then on the industry to adapt the same way people had to adapt with the introduction of the Internet, computers, and social media? Maybe I'm missing something here so let me know what you think! Is this ad really as unacceptable as people are saying it is? #GenAI #AI #CocaCola

Although Coca-Cola’s innovative move of using AI to create the Christmas ad generated significant Buzz, and even made it to our class discussion subject, I still doubt whether this bold move could bring a positive impact to the brand or generate comparable bottom-line results.   I do appreciate the technical quality of the ad. The visual control is stunning with only a few minor flaws. The use of slow-motion shots and rapid cuts helps disguise imperfections, achieving a level of sophistication that is almost on par with human creators. This represents the current zenith of generative AI video technology. I can only imagine the high level of expertise required from the creative team to produce such a polished ad, even though they claim to have significantly reduced production time and costs.   However, as I see it, I cannot grasp the essence of this ad despite the impressive technical execution from both the creative agencies and Coca-Cola. I understand the company’s intention to highlight AI's ability to boost productivity and enhance personalization. Yet, this focus feels entirely disconnected from the festive Christmas atmosphere. Though AI generated “humans“ displays perfect smiles, they can never truly feel happiness. This is an ad devoid of “human warmth,” yet it is expected to drive human consumption. Fundamentally, the campaign reflects an exploitative undercurrent. Coca-Cola, as a corporate giant, appears to prioritize cost-cutting - saving on a one-minute video (and potentially more in the future) - at the expense of harming the livelihoods of artistic workers, whose creative output fuels AI training. It also risks increasing unemployment while proudly presenting this as an innovative leap forward. Additionally, it expects consumers whose work could potentially be displaced by AI to purchase their products at full price, further excluding them from sharing in the benefits of AI-driven profits.   From my perspective, at this moment, brands need to be more cautious while using generative AI in the creation process and carefully consider whether they should publicly emphasize its use. Especially now, when AI-generated videos are no longer novel, Coca-Cola’s decision to release a campaign purely propagandizing its technical prowess is unlikely to generate excitement among consumers. On the contrary, it risks alienating them.   That being said, this is merely my personal opinion, and I am eagerly awaiting the campaign’s bottom-line results - its sales. At the very least, it will serve as an intriguing case study to determine whether a tech-focused approach resonates with consumers or exposes the limitations of Gen-AI advertising in a world that increasingly values human connection.

🚨 Coca-Cola's AI Ad: A Bold Step Forward or a Step Too Far? 🚨 Coca-Cola's new ad, created entirely with AI, earned high marks for engagement and emotional connection—scoring 5.9 in tests. Viewers loved its nostalgic feel and the classic Coca-Cola themes. But not everyone’s impressed. Critics argue the heavy use of AI makes the ad feel cold and inauthentic. Some also raise concerns about whether it aligns with Coca-Cola's values, especially in relation to ESG. This raises an important question for brands: How do you balance innovation with staying true to what people love about you? What do you think? Is AI the future of advertising, or does it miss the human touch? Share your thoughts below! #Marketing #CocaCola #Advertising #Innovation #AI #PublicReaction #ESG #GenAI

In the realm of #digitaladvertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. To take back control, says Nicholas Evans, Product Manager at Picnic, the user-first media platform, we need to shine a spotlight on how we define #AdWaste and encourage a more nuanced approach to #measurement. #ThoughtLeadership #AI #MachineLearning #adtech #AiThorityTechBytes https://lnkd.in/g6ixRjkv

What do you think of Coke's AI Xmas ads? For me this one is a really interesting test case for AI. The big criticism is that it can't create something new as it's trained on the past. At Christmas this is one time that this can play to its advantage as nostalgia is at a high. We crave familiar warmth, like a mince pie or two shared with good friends. More than this the brand has a rich heritage of ads to train the model on and its colours are synonymous with the festive season. In testing then it might not surprise you to know that for attention and brand recall the ads performed well. What was missing was the emotion. When running them through DAIVID 🦩we found the difference between the AI spots and the original was most stark in their evocation of warmth, a mainstay of Christmas advertising. The original spot evoked intense warmth among 33% of viewers, whereas the AI versions were significantly below this (Silverside, 23.9%; The Wild Card, 21.1%; Secret Level, 18.7%).  Ultimately it's all about sales performance and it will be interesting to see if they go down the same path next year once the results are in. It's early days for AI, but a bold move for the brand to use AI for such an important time in the ad calendar. Is this how the revolution really begins? https://lnkd.in/eRgNDqwS