Gigde Global’s Post

Advertising vs. PR—Do you know the difference? 👇 As a business owner, understanding how advertising and PR work can make all the difference in how you grow your brand. Here’s the deal: ✨ Advertising is paid exposure. You control the message, but the audience knows it’s a sales pitch. ✨ PR is earned media. When others talk about you, it builds trust, credibility, and long-term relationships with your audience. Swipe through to see the key differences and why PR might just be the best move for your business. 🙌 If you’re ready to focus on building trust and telling your story in a way that resonates, let’s chat about how PR can help you reach your goals! #WordsOutPR #PRvsAdvertising #PublicRelations

Ready to write your brand's story? Let Coral Communications be your guiding pen! Our PR and marketing team is here to help you craft a compelling narrative that captivates your audience and sets your brand apart. What's the most memorable part of your brand's journey so far, and how do you envision it shaping your future? Share your story below! #BrandStorytelling #CoralCommunications #PRandMarketing #CraftYourNarrative #EngageAndInspire #ShareYourJourney

"When should I start the PR engagement?" If you have this question lingering in your mind, here's the answer... You should start PR when you want to address your target audience. This can be on Day 1 or Day 100 of your business venture. What's more important is to acknowledge that your business is for your target audience. Before you ask about profits, let me mention that revenue and profit are the byproducts. They are essential to keep your business afloat but unless you address your audience's pressing needs, revenue and profit won't come by. Therefore, the one point you should focus on is informing your audience about your venture. And PR is one of the best ways to do that. #PublicRelations #StrategyVerse #Marketing

Super excited! My article on marketing strategies focusing on ATL, BTL, and TTL was featured by The Comms Avenue. Want to learn more about how these tactics work? Check it out here: https://lnkd.in/g8JFpBjS #MarketingCommunications #ATL #BTL #Communications #IntegratedCommunications #DigitalMarketing

It’s naive to leave social media out of your branding strategies. People use hours on these platforms.  At Press Connect, we utilize the power of social media to amplify your voice. With our strategies, your brand updates can break geographical barriers and reach far-off towns within seconds! #digitalPR #globalprdistribution #prmarketing #prsubmission #prwriting #RegionalPr #pressrelease #pressconnect #Prdistribution #Prcampaigns #newsdistribution #Regionalprfirms #prnewsdistribution

Selecting a channel to pass your message to your audience is a crucial part of the communication process. With all the options available, how do you choose? In this week’s article, Adedamola Adeloye (ADMARP) breaks down the differences between some of the most popular types of Marketing channels to help you choose the most suitable for your Marketing initiatives. You can read the full article here - https://lnkd.in/da7N6VPW #TheCommsAvenue #Communications

People patronise brands they know, like and trust. Now, let's talk about 'trust' and #publicrelations. While #advertising creates awareness, PR, which also drives #visibility, builds trust with your audience. And to achieve trust, you must be credible. PR, when executed strategically, confers credibility on the brand. Consistent credibility culminates in audience trust. And when your audience have trust in you, you enjoy supportive actions from them. Gaining these supportive actions is not the job of advertising; it is that of PR. That is why PR plays the long game- audience trust isn't achieved in one week or one month. But ultimately, you'll get the desired results if you stay through. #reputationmanagenent #communications #brandcommunication

Don’t conflate PR w/ marketing or advertising. They intersect, but PR is distinct. While marketing sells & ads dazzle, PR cultivates genuine customer relationships, crafts narratives, & navigates crises. It's not just about being heard/seen, but being understood by your audience.

Branding Tells Your Story, PR Protects It Branding tells your audience who you are, but PR comes in to manage how that story is told when things go right—or wrong. It’s a partnership that keeps your image strong. #BrandingStrategy #PublicRelations #BrandIdentity #PRMatters #StorytellingInBusiness #BrandReputation #ImageManagement #MarketingAndPR #BuildingTrust #StrategicBranding

From building trust with your audience to improving your brand's overall image, the right PR approach can make all the difference. Whether you're looking to enhance awareness or simply refine your strategy, understanding the available options can help you get the best results. Curious about how to get started? Dive in and see what works best for your organization. Read here: https://lnkd.in/gMyZdeGm #PRTips #BrandAwareness #ReputationManagement #TrustBuilding #PRStrategies #BrandGrowth