Gillan Williams’ Post

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Director at Clarity Video

Using AI might be cost effective and fast, but it can hugely damage your brand equity. Since the barrier to entry is so low, your audience will perceive its value in the same way. Anyone can make AI content, but when scrutinised (which it will be), these images fall flat. Right now, authenticity is one of the most important elements of your brand. How much do you value your customer? Enough to put the effort in to delight them with something original and resonant, or are you simply filling the social media ‘void’ with content, hoping something will stick. Tina Marshall agrees, what do you think?

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