GingerMay ’s Post

MadTechMoney 2024 was a blast ... The sessions offered valuable insights into the world of ad tech, investments, and retail media. Here are three key takeaways from the event: 1️⃣ Rémi Lemonnier from Scibids - acquired by DoubleVerify , Ionut Ciobotaru from PubNative (Now Verve), and Daniel Pirchio from Onetag discussed groundbreaking strategies for scaling and selling ad tech businesses in a panel discussion moderated by Tal Hewitt from EY-Parthenon. They underlined the importance of strategy alignment throughout the company from the get go, scaling—and failing—faster, and hiring directors across different regions early on. 2️⃣ Lara O'Reilly from Business Insider moderated a panel discussion with Rich Ashton, Kevin Flood, and Ciarán O'Kane from FirstPartyCapital, exploring the landscape of ad tech investments in Europe. Kevin highlighted that “It’s harder to scale in Europe, but if you’re able to do it, you become very valuable for acquirers in the US”—urging founders to utilise “the scale of collective intelligence” in this venture. 3️⃣ A panel moderated by Rachel Smith from ExchangeWire spoke to Paul Wright 🌻 from Uber Advertising, Martin Jensen from Nexta, and James Avery from Kevel to dive deep into retail media, underscoring the remarkable growth in the sector. James emphasised that “More money comes into the ecosystem as retail media networks improve. And increasingly, it’s an existential threat to retailers if they don’t invest in retail media networks.” #MadTechMoney2024 #AdTech #MarTech #RetailMedia #Investments

🚀 Big News for Social Media! 🚀 Growth Capital Partners (GCP) has invested in Coolr, a top UK social media agency led by Adam Clyne. Known for campaigns with Lidl, Samsung, and Burger King, Coolr aims for global growth and service expansion. With a team of 130+ in London, Coolr's six Agency of the Year titles highlight its creativity. GCP's investment will fuel further growth. How do you think this will impact social media marketing? Comment below! 👇 #investment #LeadingSocialMediaAgencyCoolr #CompletesInvestment

🚀 Exciting News: AdtechBro is Launching! 🚀 I’m thrilled to announce that my digital media consultancy, AdtechBro, officially launches early next week! After consulting on the side for over five years, what started as a ‘side hustle’ has grown into a brand with the potential to shape the future of our industry. This journey has been a long time coming, but I’m glad I waited until now to launch as the timing is perfect. Over the second half of my career, I’ve have built the knowledge and skills that make AdtechBro possible today. It’s fun to reflect on my very first client and compare that experience to the work I’m doing now—work that has paved the way for this exciting new chapter. (More on that in a future post!) The name AdtechBro? It came to life during a casual chat with a good mate at a pub in London. After spending far too long brainstorming the “perfect” name, this one landed effortlessly—and it just felt right. 🆓 All initial consultations are FREE! Whether it’s within my rated services or general inquiries, I’d love to hear from you and see how AdtechBro can help. 💡 What I offer? Stay tuned for full service details with the launch of the website in early December. 📖 What’s Next? Over the coming months, I’ll share articles I’ve written over the years. The first one, from 2019, is still as relevant today—focused on maintaining integrity and protecting advertisers in a world where “buyer beware” often rings true. This is just the beginning. I can’t wait to share more with you soon! #AdtechBro #DigitalMedia #Consulting #BusinessLaunch #MediaBuying #Advertising #Adtech #MediaAgency #Programmatic

🎉 The First Post for AdtechBro! 🎉 I’m thrilled to kick things off for my new digital media consultancy, AdtechBro! A huge thank you to everyone who’s already followed the page. If you haven’t yet, head over and hit that follow button to stay in the loop. There’s a lot of exciting news coming in the next few weeks, and I can’t wait to share this journey with you all. Stay tuned! 🚀 #AdtechBro #DigitalMedia #BusinessLaunch #ExcitingTimes #Adtech #Programmatic

Thrilled to share that Shorooq Partners has taken a significant step forward in the ad tech landscape with our recent investment in Ad-Shield. Leading a $2mm pre-Series A round, we're embracing a vision for a healthier digital advertising ecosystem. Ad-Shield stands out with its next-gen adblock recovery solutions, addressing one of the digital world's most pressing challenges — adblockers. With an impressive 90%+ recovery rate, Ad-Shield is not only setting a new standard in the industry but also redefining the relationship between publishers and users for the better. This investment marks our fifth foray into the #Korean #startup scene, highlighting our commitment to bridging innovative technologies between #Asia and the #MENA region. The potential for Ad-Shield to transform digital advertising is immense, and I'm excited to support their journey in reshaping how ads are delivered and experienced online, while respecting user preferences. A huge congratulations to Joon Yu & Dustin Cha and the entire Ad-Shield team. Your hard work and innovation are paving the way for a more inclusive and respectful digital ad ecosystem. Here's to many more milestones together! https://lnkd.in/dyFGfGhX (Businesswire article on the company / our investment) #AdTech #Investment #Innovation #DigitalAdvertising #ShorooqPartners #AdShield 

🔥 Watch out for BlokID - the future of Payment & Attribution Auditing🔥

Cautionary Tale - 8 Adzerk: The Rise and Fall of an Ad Server Startup Adzerk: An Ad Server and Ad Management Platform Founded: 2009 in Durham, North Carolina Founders: James Avery The Problem Adzerk(Kevel) Sought to Solve: Adzerk aimed to provide publishers and advertisers with a flexible and scalable ad server platform, allowing them to manage and optimize their digital advertising campaigns more effectively. Solution: Adzerk's solution was an ad server and ad management platform that offered advanced targeting capabilities, real-time analytics, and seamless integration with various ad networks and demand sources. Acquisitions: In 2015, Adzerk acquired Trunity, a content monetization platform, to expand its offerings and cater to a broader range of customers. Funding: Adzerk raised over $9 million in funding from investors, including: - IDEA Fund Partners - Sovereign's Capital Challenges: Despite its innovative approach and initial funding, Adzerk faced several challenges that ultimately led to its downfall: - Intense competition from established players like Google Ad Manager and Amazon - Difficulties in scaling and acquiring new customers, particularly larger enterprises - Struggles to achieve profitability and sustainable growth - Challenges in adapting to the rapidly evolving advertising landscape and privacy concerns Downfall: Adzerk's inability to compete effectively with industry giants, coupled with scaling challenges and difficulties in achieving profitability, eventually led to its acquisition by StackAdapt in 2021. Fate: Adzerk was acquired by StackAdapt, a programmatic advertising platform, in 2021, signaling the company's struggles to maintain independence and growth in the competitive ad-tech market. Lessons Learned: 1. Innovation and unique value propositions are essential but must be coupled with effective execution and adaptation to market dynamics. 2. Scaling and customer acquisition strategies, particularly for larger enterprises, should be well-planned and executed to achieve sustainable growth. 3. Profitability and financial sustainability are crucial for long-term success, even in fast-growing markets. 4. Staying agile and embracing change is key to navigating the rapidly evolving technology and advertising landscapes. 5. Building strong partnerships and exploring strategic acquisitions can be a viable path forward in highly competitive markets. Adzerk's journey in ad-tech teaches vital lessons: innovate, scale smartly, focus on profitability, and adapt to thrive. #Adzerk #AdServer #AdTech #StartupJourney #BusinessLessons #TechIndustry #Acquisition #ScalingChallenges #DigitalAdvertising

🚨 Buckle up, folks! 🚨 If you're not clued in on Stacy Bohrer, the VP of Buyer Development at OpenX, you're seriously missing out on a masterclass in adtech prowess. With over 20 years of experience in media—radio, print, TV, and digital—she’s like a Swiss Army knife of marketing wizardry, slicing through industry chaos with style and a dash of sass. Stacy's not just riding the wave of change; she’s the one creating the tidal wave! 🌊 After kicking it at The Trade Desk, where she practically built the Midwest sales team from scratch, she leapt into OpenX like a superhero with a mission: to redefine what an SSP can do. In a world drowning in buzzwords, she’s the real deal, cutting through the fluff with a samurai’s precision. Her mantra? Curation is king! 👑 Gone are the days of throwing spaghetti at the wall. Stacy’s all about creating campaigns that resonate with audiences—think laser-focused messages rather than scattergun strategies. And let’s not forget her commitment to sustainability and diversity, proving that you can be a powerhouse while giving back to the community. Want to learn from the best? Dive into the full scoop on Stacy’s journey and insights in this article! Trust me; it’s a read you won’t want to skip. 📖💥 #AdTech #Leadership #DigitalMarketing #WomenInTech #OpenX #Curation #Sustainability #Diversity Brian Chisholm Matt Sattel Michael Guzewicz Craig Golaszewski John Gentry David Mead Tyler Romasco https://lnkd.in/gTuGA9Cr

Initiatives like our State of DE&I Investment in Digital Advertising make me proud to be a TripleLifter. The report surveyed 200 digital marketers and 100 diverse-owned publishers to establish benchmarks and calls to action for a better future of equitable advertising. Here are some of the ways TripleLift is taking action: **TripleLift & Dentsu are partnering to launch a new Publisher Tech Fund initiative to empower and create access for diverse-owned publishers to grow their programmatic capabilities. **Creating sustainable and streamlined access to more resources and monetization, like our Underrepresented Voices (UNREP) Program, which now has a vast inventory of 220 billion monthly impressions across diverse-owned sites and carefully curated packages. **TripleLift and Dentsu joined the BOMESI Accelerator Program and will contribute to support diverse-owned digital publishers that are driving lasting social change.

Our Clients From tech startups to established retailers, BloomBox Media partners with businesses across diverse industries, all united by the goal of excelling online. 🌟 We are passionate about delivering high-quality, authentic content that aligns with your specific business needs and ambitions. Let us help you stand out and succeed in the digital world! 🌿📊  #BloomBoxMedia #ClientSuccessStories #DigitalMarketing