GingerMay ’s Post

Ensure your marketing is compliant for World Environment Day! 🌍 World Environment Day is June 5th, and it's the perfect time to ensure your marketing aligns with sustainability standards. As consumers increasingly demand greener products, it's important to support your environmental claims with solid evidence. Read My Janse's latest blog post to learn key tips on maintaining transparency and compliance in your marketing efforts. Read the full post on our website: https://lnkd.in/gt5h8mbV #WorldEnvironmentDay #SustainableMarketing #fromstarttoexitandbeyond #lawfirm #lifeatsynch #legaltech

My thoughts and tips on how you can ensure that your green marketing is up to speed! 🌳🌍

Hi everyone! I am currently working on my Master Thesis about consumer perceptions of greenwashing in advertising to identify the key factors that affect our ability to detect greenwashing techniques. As part of this study, I am conducting a quantitative research to understand how consumers perceive and respond to greenwashing in advertising and what elements influence their ability to recognise greenwashing techniques. Therefore, it would be incredibly helpful if you could fill out the following survey that requires only 5 minutes of your time. Here's the link to the survey: https://lnkd.in/dVBUB75Y Thank you very much for your support! #greenwashing #advertising #sustainability #thesis #research

🌿 Update on Green Claims in Switzerland Starting 1 January 2025, a new Article 3(1)(x) of the Unfair Competition Act (UCA) will specifically address statements relating to the "climate impact caused" by a company, its goods, or its services. While false or misleading sustainability or environmental claims regarding the environmental impact are already considered "unfair" under existing laws, the new provision shifts the burden of proof to companies, requiring them to substantiate the factual accuracy of their climate impact statements. The new Article reinforces Switzerland’s push for more transparent and genuine sustainability efforts, allowing consumers to make informed, eco-conscious choices. Philipp Groz and I share more insights on the impact of this provision for businesses in our Lexology publication. #ESG #Sustainability #GreenClaims #SwissLaw #CorporateResponsibility #ClimateAction #SchellenbergWittmer

Networking is always my jam, especially when it's local AND even more so when I'm the guest speaker! 😉 I had a jolly good time rubbing shoulders with local business owners (faces new and familiar) at the Eco Action Hub in Maidenhead - a great space for learning how to impact the climate positively, btw. 🌍 (Also, shout out to Dave for the "How bad are bananas?" game 🍌) Then, it was time for my talk on ethical marketing and how to spot the difference between manipulation and persuasion. 🧐 We got into the nitty gritty of manipulative marketing tactics like greenwashing and what to do instead. This opened up many great discussions about the nuance of marketing tactics like FOMO and time-sensitive promos. Big thanks to Emma Kisby (Harvey) for organising - she's also got another event coming up on the 7th of June where I will be speaking again (ikr, the fans can't get enough) alongside 4 other fantastic speakers. 👏🏼 More info here 👉🏼 https://lnkd.in/e4EsG3dR Lovely to see Sarah Harlow, Abi Moore (CrGPP), Bettina Siddiqi, Geoff Lowe, Linda Belvedere, Hannah Mayling, Bhupinder Kahlon and many others. (Yes, I am wearing my Lucy & Yak jumpsuit again. Sue me.) #Networking #EthicalMarketing #Copywriter

Thanks PRWeek for this fantastic write up of the Anti-Greenwash Guide for Agency Leaders we launched last week! “Creatives for Climate’s 30-page document contains guidelines and practical advice to help agency leaders navigate the complex landscape of sustainable marketing, taking steps towards positive action and away from misleading and unsubstantiated claims in communications campaigns.” Let’s transform the creative industries into a force for climate solutions 🌍 If you haven’t already, download and enjoy the guide! More coming soon. 👀 🚀

It’s really important that we’re all on the same page about making honest environmental claims, both for our own integrity and for the trust our customers place in us. Here’s why being accurate with green claims matters: 1. Building Trust: Customers care deeply about sustainability, and they want to know that their purchases are truly making a difference. If we exaggerate or misrepresent how green our products are, we risk losing their trust. Once that trust is broken, it’s incredibly hard to rebuild. 2. Staying Legal: There are strict rules in the UK around advertising, especially when it comes to environmental claims. The Advertising Standards Authority (ASA) and the Green Claims Code from the Competition and Markets Authority (CMA) make sure companies tell the truth about how green their products are. If we don’t, we could face fines, forced corrections, or bans on our advertising—things that can be damaging to our brand. 3. Doing the Right Thing: Beyond the rules, it’s just the right thing to do. People expect transparency, and we should be proud to clearly show how we’re reducing our environmental impact. If we’re serious about sustainability, we owe it to our customers to be honest about the progress we’re making—and where we still need to improve. 4. Supporting a Fair Market: When companies make misleading green claims, it can create confusion and skepticism among consumers, making it harder for genuinely sustainable brands to stand out. By being honest, we help ensure that the whole market is more trustworthy and fair for everyone. 5. Strengthening Our Brand: Genuine commitment to sustainability is a long-term win. It attracts loyal customers who align with our values and believe in our commitment to making a positive impact. It’s not just about the immediate sales but building a brand that people believe in for years to come. 6. Helping the Bigger Picture: The UK has set ambitious targets for cutting carbon emissions and reaching net zero. By being transparent, we help guide customers toward choices that genuinely make a difference. It’s about making sure their decisions are part of a real movement toward a more sustainable future—not just clever marketing. By making accurate, honest claims about the sustainability of our products, we can build deeper relationships with our customers, meet legal standards, and do our part in driving real positive change. It’s good for business, good for customers, and good for the planet. For environmental integrity choose Southern Trident Limited

💡 What is greenwashing and why does it happen? Learn more: https://lnkd.in/gKwjUhsm Greenwashing involves exaggerating or fabricating the environmental credentials of a product, service, or brand, sometimes by omitting crucial information which results in misleading or unverifiable claims. While many companies genuinely aim to showcase their environmental commitment, inaccuracies in #greenmarketing claims can occur, presenting a skewed view of their environmental friendliness. In our article, we look at the different ways these #environmentalclaims present themselves in #marketing communications and discuss why clarity is crucial to building trust. #ResponsibleMarketing #EthicalAdvertising #OnlineCertification #Guide 

🌍 FREE WEBINAR SERIES: CONSCIOUS CONVERSATIONS KICKS OFF APRIL 23! Sustainability and climate action on your mind? The issues are complex and there are no easy answers. We in the advertising industry must keep having tough conversations and translate talk into action. Don’t miss our upcoming monthly webinar series kicking off on Tuesday, April 23 on the heels of Earth Day, to address key issues and pragmatic approaches. Featuring: 🌱 Matt Bourn, Co-Author, Sustainable Advertising & Director of Communications, Advertising Association 🌱Alison Pepper, EVP Government Relations & Sustainability 4A's We will cover: 🌱Case studies and practical guidance for agencies 🌱Sustainable Advertising manifesto and checklist 🌱Transparency in advertising, preventing greenwashing, regulations, self-regulation, organizational alignment, and prioritizing accuracy in environmental claims. Register here: https://bit.ly/3vHeaz9 #SustainabilityTalk #ClimateActionNow #AdIndustryAction #ConsciousAdvertising #GreenMarketing #SustainableFuture #EarthDayWebinar #AdvertisingEthics #TransparencyMatters #GreenwashingPrevention

Join us on Tuesday, April 23 at 3pm for a transformative exploration into the power of marketing. Bringing together top industry leaders, we will discuss how marketing can inspire responsible consumption and drive brands towards their true purpose. You will discover innovative strategies and real-world examples of marketing as a force for good, and learn how it can not only promote products but also champion a more sustainable and mindful approach across all markets. In this one hour session with speakers from Jellyfish, Google, Oatly and the Advertising Association, we'll dive into: ⭐️ Marketing's true ability to power the transition to a sustainable future ⭐️ What it means for Oatly to "lead the charge to empower a plant-based revolution" and how creativity in marketing is helping achieve this ⭐️ How to use your brand's voice to make an impact without falling into the greenwashing trap ⭐️ Challenging the status quo regarding success measurement by integrating environmental KPIs into the equation Sign up to virtually attend (for free) here: https://jfi.sh/3J6QVS2