The recent campaign featuring Jake Gyllenhaal for Ginori 1735 is undeniably stunning—the styling and art direction are impeccable, capturing the brand in all its opulence and colorful glory. Yet, the collaboration raises some questions. How does Gyllenhaal, known for his cinematic allure, align with a brand deeply rooted in fine Italian craftsmanship and heritage? Is this a bold shift for Ginori or simply the best talent they could secure? It strikes me as somewhat random.
While Gyllenhaal’s charisma shines through, the choice remains unexpected. Perhaps this taps into a time-tested strategy: pairing a recognizable face with an iconic product to spark intrigue. Morten Grubak recently touched on this in a talk at Contentlinjen (where I’m currently sharpening my skillset), suggesting that brands today must focus on entertaining & engaging storytelling—especially when juxtaposing their product with such a recognizable presence.
Would this campaign have resonated as powerfully without Gyllenhaal? What unique value does his sultry, demure table setting bring to Ginori’s story? Is this the effortless storytelling that is so sought after?
#Ginori1735 #JakeGyllenhaal #LuxuryDesign #CampaignSpotlight #StorytellingInLuxury #UnexpectedCollaboration
(Currently open for project-based employment. I love to chat about brand collaborations (especially over lunch with co-workers) and bring a rare mix of aesthetic intelligence and strategic thinking to the hands-on details of project management. You know what to do here and I’m truly grateful for shares and DMs)
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Our rich past calls for a future filled with creative beginnings alongside Jake Gyllenhaal in our new advertising campaign.
Chief Commercial Officer (LVMH, Aesop, Prada) Board Advisor, Retail Expert, Startup Investor
1moI’m unclear as to why a heritage brand like Ginori feels the need to have a celebrity represent the brand. I also struggling to make the connection between Jake and Ginori other than having the same last name initials. There are so many interesting things they could have done leveraging their very legitimate and rich history which many brands would kill to have. The celebrity route seems old and lazy. This brands deserves more.